Mobile IPTV on the Web

Seungyun Lee, ETRIsyl@etri.re.kr, syl@w3.org

© 2009 Copyright by ETRI

The Tipping Point

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변화를일으키는방법

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How do you think about Mobile IPTV?우리가생각하는모바일IPTV의모습은?

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So many mobile TVs are already exist ...그렇다면,모바일IPTV의경쟁력은무엇인가?

?Legacy

TVDMB/

DVB-H

IPTV InternetVideo

Mobile IPTV

???

WebTV

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모바일IPTV가 이미 공짜?5

Wide Band Mobile Communication

미래의 모바일IPTV는?

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Mobile IPTV meets the WEB모바일IPTV와웹의만남,그의미는?

ISSUE#1

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Thoughts for WEB Technologies웹기술에대한올바른이해가필요하다!

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정보표현

정보전달

정보가공/저장

Visible WEB vs. Invisible WEB보이는것이전부가아니다!!!

추론/검색

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Web, as a PLATFORM !웹의진화,플랫폼을넘어서...

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웹사이언스

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Thoughts for Mobile & Mobile Web모바일의이해와새로운가능성

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Incredible growth of Mobile Traffic2013년까지66배성장예측(byCISCO2009)

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Incredible growth of Mobile Subscriber2013년까지45억명의모바일가입자수예측(byParksAssociates,2009)

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Mobile IPTV = Mashing up with Web & Mobile모바일IPTV,웹과모바일의특성을최적화해야...

서비스호환성

이용편이성

콘텐츠연동성

플랫폼다양성

서비스개방성

서비스신규성

이동성

즉시성

서비스확장성 +

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Mobile itself is a New Media, Mobile IPTV is ???모바일IPTV,과연새로운미디어인가?

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모바일 IPTV와 웹의 결합 새로운 소셜 미디어

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Toward the MobileTV 2.0BeyondMobileIPTV...

ISSUE#2

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Mobile 2.0새로운모바일비즈니스가능성,모바일IPTV는하나의적용분야일뿐...

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Mobile goes 2.0 with Web모바일웹은소통의인터넷과소통하기위한새로운윈도우임

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Mobile IPTV, could it be a New Media ?모바일IPTV,뉴미디어로서의가능성은?

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MobileTV2.0 = 모바일IPTV,과연새로운미디어인가?

Mobile TV 2.0

Web2.0concept

FullInteractive

Media

ServiceOriented

Media

NomadicMedia

SocialMedia

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IP

Web

Interactivity

Mobility

Flexibility(Service Glue)

Immediacy

Semantic(Social Service)

Openness

=

=

= + +

++

+Mobile

모바일TV 2.0

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Mobile IPTV, Key Issues...모바일IPTV,무엇이핵심인가?

ISSUE#3

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Business Model ...모바일IPTV,과연무엇이수익모델일까?

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Mobile TV, its behavior거실의TV와용도와활용방법이근본적으로다르다!!!

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Value-added mIPTV Service (LBS, SNS, ...)IP특성,이동성특성,개인화특성등을활용한서비스차별화!!!

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What’s issues on business & services ?모바일IPTV,서비스모델로풀어야할숙제...

•How does TV being delivered to the user easily when they move ?

•How does TV being delivered to the user what they want immediately ?

•How does the service being differentiated ?

•Business model for $ making ?

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What’s issues on technology ?모바일IPTV,기술과표준으로풀어야할숙제...

•Device Independent Content Providing •UI (easy of use on the mobile)•Optimized Platform & Middleware to

mobile •Codec•Security & Privacy•Reliable Network (e.g., QoS, QoE)•Ads & Search

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Think in Mobile Head !!!

TV의고유속성을생각하라

모바일의즉시성을활용하라

검색과광고를활용하라

소셜서비스를활용하라

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Utilizing Points of Mobile IPTV모바일의특성활용을통한차별화실현이핵심

높은집중도

낮은대역폭

쉬운과금환경

높은가용성

높은이동성

높은양방향성

(IP)

높은Social환경

짧은이용시간

낮은UI접근성

?BusinessModel

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Mobile IPTV, Strategy for Survival모바일IPTV,과연차별화된경쟁력을가질수있는가?

ISSUE#4

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Where is the Contents & Service ?껍데기뿐인IPTV서비스는아닌지?채울와인이없다면...

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No more Walled-garden ...사업자,공급자중심적인서비스의반복?특히모바일에서문제...

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Step by Step Strategy ?사용자의경험을통해잠재적돈을만들어라!

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Open Partnership상호호혜적인동반비즈니스없이는실패할가능성이매우높음

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모바일 특성을 살려라

콘텐츠와 서비스를 차별화하라

서비스 품질을 고려하라

새로운 비즈니즈 모델을 개발하라

Mobile IPTV, Success FactorsSimpleTVvs.Interactive&ConvergedTV

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Business Breakthrough Points차별성있는TV서비스로서의모바일IPTV서비스...

Mobility Sociality

Immediacy

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Tomorrow will be another day ...단기비즈니스에승부거는것은자멸의지름길이될수있다!!!

Conclusion

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IPTV, 이제새로운 변화를 주도할 때 !!!

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Seungyun Lee, Ph.D. Team Leader of ETRI, syl@etri.re.kr,

Manager of W3C Korea Office, syl@w3.org

감사합니다.

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