Mobile Gaming

10 tips to optimize your in-App Advertising

Mobile Marketing – Best Practices

1. Include Text Ads / Text Banners in dedicated screen inside the app

2. Conceal the ad inside the application to make it less intrusive

3. Show only ads that could attract the attention of users

4. Animate a banner with simplicity and efficiency

5. Avoid to display rich media ads within the app in case of bad network connection

6. Display full-page banner ads embedded inside the app during the loading screen

7. Integrate ads between levels or at the end of a session not to interfere with the gameplay

8. Ensure that the in-app banners are visible when people scroll down

9. Apply a 1-5 seconds delay for The “Skip” button inside the ad

10. Reward each user after he saw an ad

Mobile Marketing – Best Practices