mobile engagement: getting the basics right · “speaking on getting basics right ... 650 690...
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© 2017 Waterfall International Inc. Proprietary and Confidential.1
Mobile Engagement: Getting the Basics Right
© 2017 Waterfall International Inc. Proprietary and Confidential.2
• RobCrewsMarketingconnectstechnologyfirmswithrestaurantcompanies.• RobhasleadmarketingforRyan’s,Church’sChicken,DailyGrill/TheGrillontheAlley,Sonny’sBBQ,LongHornSteakhouse,andTheCapitalGrille.HehasalsoledmarketingfortheinternationaldivisionofWendy’sandArby’s.• Robhasspenthiscareerattheintersectionofmarketingandtechnology.• BuiltApplebee’sfirstwebsitein1994.• DevelopedaCRMmodelforTheCapitalGrillein1999.• BuiltCRMplatformforChurch’sChickenin2012.• Leveraged1.85MMnamedatabaseforOvationBrandsin2015todrivesalesandsellthebusiness.
• ConnectwithRob,orfollowhimat:• https://www.linkedin.com/in/robcrews• https://twitter.com/robcrews
© 2017 Waterfall International Inc. Proprietary and Confidential.3
•Waterfallistheleadingmobileengagementtechnologycompanyworkingwithbrandssince2005acrossSMS,MMS,Wallet,Push,BeaconsandIVR.
•Matthelpsbrands,agenciesandtechnologycompaniesfigureoutthebestwaytomeshmobileintotheirCRMprogramstodeliveramazingcustomerexperiences.
•MattworksindustryassociationsandtradegroupslikeCTIA,MMAandtheDMAtodriveinnovation,legislationandbestpracticestomovethemobileindustrymainstream
•Waterfallworkswithmorethan150brandstodayandprocessesmillionsofmessageseachdayacrossthousandsofcampaigns.
• ConnectwithMatt,orfollowhimat:• https://www.linkedin.com/in/mattsilk• https://twitter.com/matthewsilk
© 2017 Waterfall International Inc. Proprietary and Confidential.4
Core InteractionsBrands
Retailers, Food & Beverage, Media & Advocacy, Channel Partners & Digital
Agencies
Massive Reach
SMS
MMS
WALLET
LOCATION, BEACONS,GEOFENCING
Hi, Julia. That black Hermes scarf you wanted is now available. Interested?
PUSH
APP MESSAGING: Messenger, WeChat, Google, Line, WhatsApp, Telegram, Twitter
Waterfall enables Fortune 500 brands to interact with millions of consumers on mobile
Interactive engagement / acquisition campaigns
BI-DIRECTIONAL
1
Recurring, programmatic direct marketing
ONE-TO-MANY; SEGMENTED
2
Back-and-forth targeted conversations
REAL-TIME
3
Transactional/Operational messaging
REAL-TIME
4
WATERFALL’S MOBILE MARKETING CLOUD
© 2017 Waterfall International Inc. Proprietary and Confidential.5
INSERT CTA SLIDE FOR CONTEST HERE…. “Speaking on getting basics
right….”
© 2017 Waterfall. Proprietary and Confidential.
• Start With The End In Mind • Develop a Mobile First Mindset • To Mobile App Or Not • Turnkey Solutions vs. Best-in-Class Solutions • What’s Next • Q&A
Mobile Engagement: Getting the Basics Right
Let’s discuss a few mobile engagement topics to start or continue the mobile journey…
© 2017 Waterfall International Inc. Proprietary and Confidential.7
© 2017 Waterfall International Inc. Proprietary and Confidential.8
© 2017 Waterfall International Inc. Proprietary and Confidential.
Develop a Mobile First Mindset
1) Source: OnDevice, “Messenger Wars 2,” 2015. 2) Verto Index, June 2015 (WhatsApp, FB Messenger, Instagram, Snapchat); Deloitte Global Mobile Consumer Survey (SMS)
Worldwide Communication Platforms Ranked by Active Users (Millions)1
SMS
Fixed Telephony
FB Messenger
Fixed Broadband
Skype
Viber
Kik
LINE
Snapchat
Tango
KakaoTalk 48
70
100
181
200
236
300
650
690
1,000
1,000
1,147
1,712
2,500
5,780
% Daily Active Users over Monthly Active Users2
SMS WhatsApp Facebook Messenger
Instagram Snapchat
42%46%49%51%
80%
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© 2017 Waterfall International Inc. Proprietary and Confidential.
To Mobile App Or Not
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Source: OpenTable
© 2017 Waterfall International Inc. Proprietary and Confidential.
Mobile Wallet
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Support for the following events:• Geofence notifications.• Time-based (e.g. expiration)• Automated pass updates
Seamless integration via REST based API with proprietary and third party systems, (e.g. POS, CRM, apps).
Barcode scannable at POS for real-time redemption & validation at POS.
Alpha code value can be used online.
Support for Apple Wallet and Android PaySMS/email/mobile web via link (URL) or via an MMS Image.
Unique codes: • Per phone number• Track channel of redemption for attribution
Distribution
Integration Notifications
© 2017 Waterfall International Inc. Proprietary and Confidential.
Rich Communications Services (RCS)
•••PharmacyCo<
12:30
Send a message+
Call 415-355-0800 for pharmacist
Your prescription is now ready for pick-up at the Spear St location. Watch the video for instructions to administer.
Hi Hillary!
Store Info Pharmacist
Branding Custom name, color
and logo/icon
Quick Reply Tapping will reply to
conversation with suggested text
Synchronous Connection Typing indicators, coupon update/expiration, delivery and read receipts, etc.
Rich Dynamic Content Wide width images/videos/GIFs, boarding passes/loyalty cards and tickets with dynamic fields, etc.
Suggested Action Tapping action-enabled icon and text deeplinks directly to key apps including navigation, dialer, calendar, etc.
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