Mobile Engagement and Analytics

80% of the world

owns a mobile

phone. And we’re

using them in the

venues we visit.

Mobile Engagement Trends

Mobile Engagement Trends

52% of companies

worldwide intend

to implement

location-based

mobile marketing

by 2017 (up from

27% in 2013).

Enterprises Take Control

with Aruba Mobile Engagement

CARRIER 8:30 AM 100%

CARRIER 8:30 AM 100%

CARRIER 8:30 AM 100%

Transportation

CARRIER 8:30 AM 100%

Retail

Hospitals

Hotels

Campus and

Universities

CARRIER 8:30 AM 100%

What Can Venues Do with

Aruba Mobile Engagement?

Guest Wi-FiSecure and customized network access portal

Way-FindingIndoor turn-by-turn directions

Push NotificationsTime and location relevant messaging

SOLUTION: MOBILE ENGAGEMENT TO REACH CONSUMERS

Location-based and personalized

content for apps with beacon

management

Meridian App Platform

ClearPass Guest

Aruba Wi-FiSelf-registration, app delivery,

personalized advertising in the browser

Aruba Beacons

Indoor wayfinding with blue dot

and notifications based on real-

time position

Mobile

app

LTE or Wi-Fi and

Bluetooth required

ClearPass Guest prompts download of

Meridian-powered app

Browser-Based Engagement

with ClearPass Guest

Wi-Fi guest access web portal

with custom branding and layout

Adapts to smartphone screensize dynamically

Gather user preferences for targeted ads

Promote mobile app for

the brand and the venue

Browser Ads with

ClearPass Guest

Additional advertising revenue channel:

Wi-Fi onboarding portal

Promote brand, increase mobile app awareness

AppMaker: Easily, Affordably Build an App

AppMaker: Add Directions

and Points of Interest

AppMaker: Deliver Self-Guided Wayfinding

AppMaker: Add Location

Services for BluDot Location

AppMaker: Add Location

Services for Proximity-Push

SDK: Improve Existing Apps with Meridian SDK

Location by BLE Beacons Advantages

Works well for iOS and new Android devices

Apple makes a move, and other handset manufacturers will follow.

Less expensive than other hardware approaches

Better user-experience: no need to associate to the Wi-Fi network

Aruba Beacons with Bluetooth Low Energy (BLE)

Enterprise-grade and

simple to deploy

Battery life of 1.5 to 2 years

or USB powered

Compatible with

iBeacon API

Excellent accuracy

(<1m) for location

Protects user privacyLow latency (<2sec)

for notifications

Comprehensive Management Tools

Beacons Mobile App

Update indoor map and

measure accuracy

Meridian Cloud

Monitor beacon status,

battery power level,

and update firmware

CONFIDENTIAL © Copyright 2016. Aruba, a Hewlett Packard Enterprise Company. All rights reserved

Easily Deploy and

Configure Aruba Beacons

Deploy using one

of the two options

Battery powered and wall mounted

USB powered

Configure beacons

on location using the

Aruba Beacons

mobile app

Remotely Manage

Beacons in

Meridian Editor

Cloud-based

Centralized location for beacon status

Battery power, level, campaigns

Managed BLE beacon infrastructure for indoor mobile engagement

Battery powered

Bluetooth Low Energy (BLE)

Aruba Beacons Aruba 802.11ac Wave 2

with integrated beacon

Aruba Meridian

mobile app and beacon

management platform

Beacon Analytics to Gain Deeper Knowledge of Resource Utilization

Same platform for beacon management,

campaigns and analytics

Presence analytics can be recorded based on

much smaller distances in terms of presence

CONFIDENTIAL © Copyright 2016. Aruba, a Hewlett Packard Enterprise Company. All rights reserved

Aruba Mobile

Engagement Differentiators

Multiple Engagement Touch PointsIncorporates both mobile app, guest Wi-Fi portal, and browser-based platforms

Indoor positioning for iOS and AndroidAruba Beacons deliver precise indoor navigation

and push-notifications for mobile engagement

Enterprise-Grade Solution Management ToolsEnterprise-grade backend management tools for

mobile apps and beacon hardware that scale

Complete, In-House SolutionLess vendors, less headache. Aruba

products compliment instead of complicate.

RETAIL

Decreasing shopper

frustration and freeing up staff

to answer high-value

questions

HOSPITALITY (HOTELS, RESORTS, CASINOS)

Improving online hotel review

scores and gaining a greater

share of wallet

HOSPITALS

Reduce patient stress and

educate patients about

complementary services

AIRPORTS

Increase traffic to tenants’

businesses and increase

traveler satisfaction

CORPORATE CAMPUSES

AND UNIVERSITIES

Help employees, students

and guests

navigate offices with many

meeting rooms, classrooms,

offices and open workplaces

SOLUTION: WI-FI ANALYTICS TO INFORM OPERATIONS

ALE

Unified Context for each

user (Username, IP,

MAC, device type, Apps)

Real-time location and

Context decoding engine

High performance

Northbound APIs (publish/

subscribe, polling)

12 3

Seamless, secure

connectivity to

analytics platforms

4

Insights Into

Your Customers

Capture conversion rates

Know what sites and products

customers are browsing

Understand shoppers

path thru the store

RETAIL & HOSPITALITY

Informing real-estate

investment, on-site

marketing, and store layout

Gracias