8 September 2008

MobileDesignEvolution

Trends in speciation, specialization and fragmentation

Who am I?Usability, human factors, interaction design, industrial design, marketing, engineering, entrepreneurship, MBA

Product designer, product strategist, blogger

Mobilist2

Barbara Ballard

Evolving to fit the environment

The mobile web is evolving to fit the technologies, cultures, people, environment, social needs, and desires and use patterns of the whole world.

A great web site is no longer enough.

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Change is inevitable and ongoing

Users are more savvy.

Platforms continue to evolve.

Devices become more capable.

The natural result of evolution is not a single organism, but speciation.

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And things get complex

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Evolution of technology

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Segmentation and slow improvement

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Navigation

Television

Photography

Paging

Radiotelephony

Calendars

Gaming

Music

Telephony

Explosive growth and development

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PDAs

Portable gamers

Paging Alpha paging

2-way paging

Film cameras

IMTS

Portable music players

MP3 players

Broadcast television

Digitalcameras

Day planners

Portable games

Navigational assistants

GPS

Navigator phones

TV phones

Everything phones

AMPS

GSM

PCS

PDAphones

Blackberry, etc.

Cameraphones

Musicphones

TV phones

Camera phones

Feature phones

Game phones

Music phones

Message phones

Smart phones

Navigation

Television

Photography

Paging

Radiotelephony

Calendars

Gaming

Music

Telephony

Explosive growth and development

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1980 1990 2000 20101985 1995 2005

PDAs

Portable gamers

Paging Alpha paging

2-way paging

Film cameras

IMTS

Portable music players

MP3 players

Broadcast television

Digitalcameras

Day planners

Portable games

Navigational assistants

GPS

Navigator phones

TV phones

Everything phones

AMPS

GSM

PCS

PDAphones

Blackberry, etc.

Cameraphones

Musicphones

TV phones

Camera phones

Feature phones

Game phones

Music phones

Message phones

Smart phones

Navigation

Television

Photography

Paging

Radiotelephony

Calendars

Gaming

Music

Telephony

Explosive growth and development

10

Digitalcameras

Navigator phones

TV phones

Everything phones

PDAphones

Blackberry, etc.

Cameraphones

Musicphones

TV phones

Camera phones

Feature phones

Game phones

Music phones

Message phones

Smart phones

Devices as personal identity

Once mere possession of a new technology no longer sets owners apart, variations for emotional desire and public perception appear.

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New technologies fragment the web

Changes in the desktop let users make their own information senses.

The mobile web is next.

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Evolution is driven by context

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Users determine how your product is used, or if it will be used at all.

Meet the needs of your target population to ensure your product is consumed.

Evolution of programming languages

One size does not fit all

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Evolution of mobile languages

One size does not fit all

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Coming soon, to a phone near you

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As even more capabilities move into the mobile, there are opportunities for technologies to leap to the newest platforms.

A semantic mobile web

Intelligent agents help keep you from pressing buttons.

Relevant information is found and brought forward, or pushed at relevant times.

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Leap-ahead, or be left behind

Mobiles have unique, integrated attributes.

Use these technologies to bring contextually-relevant services to the users.

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Watch this space

same rendering

deep device access

location aware

first shared services possible for mass market possible experience

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command interface

mashup

bypassing screen based design

22-24 SeptemberLawrence, Kansas

Top mobile designers, researchers, developers

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design4mobile.mobi

DesignForMobile DiscoverDiscussDefineDrawDevelopDeliver

P.O. Box 44-2302Lawrence, KS 66044

785 838 3003

littlespringsdesign.com

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Please don’t tell them I said “evolution”

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