Mobile Commerce

All Set to Explode

TEAM

Untangling the “Next Big Thing”Mobile Commerce - "a retail outlet in your customer’s pocket”

Mobile Commerce refers to the practice of conducting commercial transactions with the help of mobile devices such as mobile phone, personal digital assistant(PDA), etc.

• Extends the benefit of E-commerce

• Increases reach- wider audience

• Anytime, Anywhere

• HomeShop18 says mobile commerce to contribute more than 25 per cent of the total traffic in e-commerce by 2015

• Walmart estimated that 40% of all visits to their internet shopping site are from a mobile device

• Mobile retailers in UK alone are expected to increase revenues up to 31% in FY 2013-14.

Reasons of growth of M-commerce

Technological innovations- e.g. faster data transmission technologies and better mobile devices, enhanced data storage and better user-interface.

Acceptance to change-

OTHER Factors- e.g. the increasing penetration of mobile phones in the society and the integration of world economies.

Advantages of M-Commerce

1. For Business• Extend the reach of business• Convert the buying impulse into a transaction• To offer customised services to consumers

2. For Consumer• Access a business anywhere• Stay connected with friends• Access multimedia and location based services

Limitations of M-Commerce

• Smaller Displays Inconvenient to navigate• Limited Processing Power Unsuitable to execute programs faster• Limited Processing Memory Programs freeze• Limited Bandwidth Restricts the interaction of device and server• Limited Storage Capacity Unsuitable to carry large amount of data• Limited Battery Capacity

Applications of M-Commerce• Mobile Money Transfer• Mobile ATM• Mobile Ticketing• Mobile vouchers, coupons and loyalty cards• Content purchase and delivery• Location-based services• Information services• Mobile Banking• Mobile brokerage• Auctions• Mobile Browsing• Mobile Purchases• In-application mobile phone payments• Mobile marketing and advertising• NFC• And still counting…..

Future of M-Commerce• The Indian rural population is much devoid of information and

mobile technology can bridge this gap.

• The concept of localized services has to be changed.

• Micro credit is a large market in India. • Central and state governments can use the networks to

provide public information to masses, leading to better governance.

THANK YOU!

“The way we spend, send and receive money is changing forever”