Show me your apps and I will tell you who you are.

Who we are?

Imagine: every second we analyze several thousands views. Each view is an information: phone’s model, brand, location,application, category, age, gender, etc. in the next second you have a few hundred thousand of such information andeven more...

MOBILE AUDIENCE BY SELECTIVVThe biggest data set for mobile users

in CEE and CIS Region

51+ mln 46+ 200+ tys. 24+unique profiles

in CEE and CIS Regionprofiled group apps from which we draw the

data plus a few million web pages

analyzes the features, including the historic

location of a user

How does it work?

Mobile Channel

Nowadays, smartphone and tablet are the most personal things. We have contacts toall friends, calls history, information about our finances, as well as dozens ofapplications that help us in everyday life.

Among them, there are apps that help us in everyday tasks, like shopping list,navigation, public transport schedules, etc. There are several special apps that helpus in sports training, you will receive compounds from the air, monitoring ofpregnancy and it is also possible to find people with similar interests who are in yourarea.

Comparing smartphone and computer, the first one gives us true and accurateinformation about the location of a user. Thanks to GPS, we know where the user isnow: spending time at home, in the restaurant or on a football match.

Data from the mobile channel is very valuable and united into one organized whole,allow you to build behavioral profiles and accurately determine the intention topurchase.

Which information do we get?

Show your app-get details of your customer. • Phone (manufacturer and model)• Operating system of a device and version. • Sex and age• Country operator - Orange/T-Mobile/Play/Plus • Home or Work Wi-Fi• Phone’s language• Individual GAID advertising (Google Advertising ID or IDFA (Identifier

for advertiser) for Apple• and a lot of other information….• Most popular app of a user (playing sports and looking for a budget

accommodation, etc.)

and a lot of other information….

We are getting information from more than 200.000+ apps. (free applications and more than 14 million mobile web pages). Weare receiving the data through the realization of advertising campaigns on smartphones and tablets.

Which information do we have?

We also know the exact location of a user.

Based on the data of GPS can determine his position with an accuracy of 2 meters! So we know where he was at certain times.

Available Profiles

Based on the applications that are used by users, where and when he used his phone or tablet - we’ve identified 46relevant groups.

Here are some examples:• Women planning a child• Pregnant women• Mothers of children 0-12 months• Parents of children 1-4 years• Parents who were in kindergarten in the 30 largest cities in Poland• Polish people , who in the last 6 months were abroad• Polish immigrants• Sexual minorities• Active sports people• Persons interested in a healthy lifestyle• The people shopping at Makro and Selgros (have a business).• The people shopping in LIDL and Biedronka• The staff of the Warsaw "Mordor", etc.

The profile list is updated every month. The current list is in the attached MS Excel file

The urgency of the base, i.e., freshness of data

We believe that data quality is the most important. With quality on the market links their relevance, and hence which datawere obtained and included in the profile.

All data are the so-called "shelf life", which differs depending on the profile of thegroup.

For example

Profile: "persons who during the last 3 weeks used travel programs and tour the typeof "SkyScanner, Cheap flight, Kayak, etc."In this case, the "expiration date" of 3 weeks. If in the last 3 weeks, someone did notuse a travel app, probably he сhanged his mind.

Profile: "Parents of children 1-4 years"In this case, the user will be assigned to the group profile for 2 years. If in that timethere were signs of belonging to this group, the user left it or going to the next, forexample, "Parents of children 5-10 years"

How to use data Mobile Audience?

Advertising campaign Recipient:

Media HousesAd Agencies

Buying Data BaseRecipient:

Platforms DSPMedia HousesAd Agencies

Optimization of databaseRecipient:

Mobile apps Internet PortalsThe owners of the databases

The owners of DMP

For what do I need to use Mobile Audience?Advertising campaign

Thanks to the Mobile Audience, you can make accurate advertising campaign for your companyor your client.

On the one hand, Selectivv is an independent DSP platform dedicated campaigns for mobiledevices on a global scale, with which you can implement an advertising campaign using theMobile Audience.

Selectivv - is also a full-service mobile Agency. Every month we sell over 100+ campaigns in themobile channel in many markets. Every month implementing campaigns that promote theclothing brands, car companies, food supplements, investment, development, innovations inmovie theaters, etc. Each campaign is different and has a different strategy, getting into theclubs target audience. They all have one thing in common, are implemented in the mobilechannel.

Selectivv does not implement desktop campaigns, Google AdWords,mailing or social networking campaigns. We know mobile and we do it.Our motto is "Mobile Only"

If you send us a Brief or describe who is Your ideal client, we will helpYou to plan an advertising campaign and to choose an appropriateMobile Audience. We will launch an advertising campaign, spendoptimization, and finally, we will help you work together to reach theconclusions that will be useful in subsequent campaigns and otherchannels.

How to use data Mobile Audience?Buying Data

If you are a Media House or Ad Agency, you have your own mobile Programmatic platform or DMP where you wish a mobilecampaign in-app and mobile web, it is possible to buy database.

Acquired data you can use repeatedly in different campaigns. Have the opportunity to purchase a one-time or subscriptionmodel. In the second option (e.g. every 2 weeks) we will put all the new and current regimes.

If you are a supplier of has your own platform DMP, which isused by other persons from the advertising industry, we are veryglad to cooperate.

Thanks to the Mobile Audience, you can provide your users withaccurate behavioral profiles, which can realize the campaignwithin Your platform.

How to use data Mobile Audience?The enrichment of Database

Today Google Play and the App Store imposed some limitations. The information accessed by the app, should be a key for thefunctionality of the application. That is the owner of the game "TIC TAC toy" can not ask the user to provide GPS location, sex,age, etc. the application Owner, for example, Weather may be to ask the GPS data to more accurately show the weather.

If you are the owner of the application can supplement Your database – i.e. we can tell You who are Your users, what interestswhere, etc. All in accordance with the requirements of GIODO and other institutions.

Your data base

Such data can be valuable from the point of view of furtherdevelopment applications, provision of additional services, andalso display the advertiser, the profile of Your customers.

If you have another Data base, or the motor DMP, we want to seewhat data we may provide to You, and how to enrich Yourdatabase.

Welcome to collaboration

In case of interest offer, welcome to contact:Mobile Audience DMP by Selectivv

Srebrna St.1600-810 Warszawa

Tel: +48 22 354 62 90E-mail: dmp@mobile-audience.com

More information: http://mobile-audience.com