Mobile apps and SEO – Relationship that Grows Strong to

Meet the Future

The days are never the same. The period changes. Same for Search Engine Optimization (SEO). In the past, it

was like the SEO was only for web pages and the web page related items. But the present and the future is all

about mobile and SEOs should focus more on indexing apps and also the play store ads.

Many tech gigs officially call this year (2015) as the year of

mobile. As it is evidently known that 80% of the search

takes place on mobile than that of desktops, it is the right

time for the SEOs to concentrate more on the mobile side.

Justin Briggs deliver a speech about the future of SEO at the

Search Marketing Expo (SMX) conference 2015. He said

that Search Engines should act on behalf of you to start the

marriage between the structure data and mobile

applications.

Recently in Google I/O 2015, Google revealed “Now on

Tap” and the magic it does with the micro-messaging. The

announcement gave a definite statement of the

relationship between the SEO and the mobile app market. And also recently, Google launched it

mobile-friendly algorithm that apparently targets only on the mobile market. This also directly stated the

importance of the mobile market.

Why Mobile app should have a relationship with SEO?

The answer is so obvious that if your mobile app is not found in the search results, then the app is sure to get

out the race resulting in no conversions. That’s where the new era of the mobile SEO comes in and it is called

as the app discoverability.

There are more that 1.4 million apps in the Google Play store and to find your app in this sea is merely an

unreachable task unless you have an appropriate named as SEO. Promoting apps in many ways like

advertisements, following the Play store algorithm, and many other are quite resourceful. But, the effective of

all these is Search Engine Optimization (SEO) and that’s why SEOs have to concentrate more on the mobile

market.

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What is App Indexing and how will it help?

App indexing is same as that of web page indexing i.e. letting Google index your mobile apps just like what it

does to web pages to make sure that your mobile apps are getting listed top on the appropriate search result

pages. What does this mean in natural terms? When a user search for a keyword on a mobile device, the

Search Engine Rank Page (SERP) displays not only the web pages but also the relevant mobile apps.

As a result of the recent Google Now on Tap launch in the Google I/O 2015, many brands like to have their

mobile apps indexed. App indexing helps index your mobile apps and their related content via deep links to

make sure the mobile crawlers consider your app to be listed on the search results page.

How to enable app indexing?

Google always keeps everything straight forward and easy to make developers play around without any hassle.

To enable app indexing, the following practices has to be employed.

Enabling Deep Linking: Add intent filters in your app manifest to enable deep linking to specific content in your

app.

Opt-in to Googlebot Crawl: To index app content, opt-in and allow Googlebot to crawl and index your app

content through the app’s APK in the Google Play store.

Annotate: The app links can be annotated to the web pages on the website or even in the sitemap.

For SEOs who didn’t get with the process of indexing, this is the apt period to consider app discoverability since

everything is going mobile. Don’t restrict yourself to web pages only; the future of mobile marketing and

branding is in the hands of Search Engine Optimization (SEO).

Author Bio:

A graduate in Engineering and Journalism with a passion for photography and travel, Dhinesh Rajarathinam

loves to write about various niches from arts to technology. He is currently working as a Technical Content

Writer in K2B Solutions, a leadingWeb and Mobile App Development Company in India.