mobile applikationen: dhl freight
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Herr Dirk Feierabend stellt den Business Case: Applikation von DHL Freight vor. Er erläutert, welchen Nutzen die DHL Freight ihren Kunden mit der von iks entwickelten Business App "Active Tracing" liefert. Zu dem berichtete er von der Entstehunggeschichte dieser App, die auf den Plattformen iPhone, Android und BlackBerry erschienen ist.TRANSCRIPT
DHL Freight
Mönchengladbach, November 2011
DHL Freight mobile applications Dirk Feierabend
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 2
DHL Freight mobile apps outlook
Agenda
Deutsche Post DHL and DHL Freight overview
DHL ACTIVETRACING mobile apps
DHL Freight Track&Trace tool
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 3
WE ARE ONE COMPANY WITH TWO STRONG PILLARS
Die Post
für Deutschland
The Logistics Company
for the World
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 4
DHL COMBINES STRONG BUSINESS UNITS
AND VALUE THROUGH COLLABORATION
+ Shared use and purchase of air
and ground capacities (Aviation)
+ Use of Express network for time
critical forwarding products
+ Inject Contract Logistics
volumes into Express network
+ Shared use of distribution networks
+ Fulfillment
+ Inject Contract Logistics volume
into Forwarding Network
+ Contract Logistics can use
Forwarding for transport
organization/purchasing
+ Combined warehousing
and transport solutions
+ Common
brand
+ Common leader-
ship approach
+ Joint sector/industry
solutions/strategies
+ Overhead/back office integration
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 5 5
DHL FREIGHT
Products and services:
• Groupage, part and full load road transports
• Rail and intermodal transports
• Customs Services
• Trade Fairs & Events logistics
One of Europe's
leading road
freight
providers
Unrivalled
geographical
coverage
2 million
full truck load
movements
p.a.
> 40 million
tons
transported
p.a.
> 10,000 highly
qualified
employees
Presence in
more than
50 countries
DHL FREIGHT…
… leading road & rail freight provider
Schenker
DSV
Geodis
Dachser
DHL
Freight
2009 Market Share (road)*
• 2009 Market volume: € 148 bn
• Top 5 companies capture 9.9% market share
3.0 %
1.7 %
1.3 %
1.5 %
2.3 %
*Market definition: Figures exclude bulk, temperature controlled, perishables, finished cars, hanging garments and transport on own account; Source:
Freight: MRSC MI Freight reports 2008/ 2009 + forecasts for 2009, Eurostat 2009, annual reports/ publications, press releases, corporate web sites, estimates.
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 6
DHL FREIGHT GEOGRAPHICAL OVERVIEW
… more than 160 terminals in Europe,
Commonwealth of Independent States, Middle
East and North Africa
Split of revenue by cluster % of 3rd party revenue 2009
*Central, Eastern Europe & Middle East
40%
18%
9%
9%
8%
4%
4%5% 3%
Germany
Benelux
CEEME*
Switzerland
Nordics
UK & Ireland
France
Iberia
Italy
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 7
DHL Freight mobile apps outlook
Agenda
Deutsche Post DHL and DHL Freight overview
DHL ACTIVETRACING mobile apps
DHL Freight Track&Trace tool
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page
Shipper
Destination Terminal
Consignee
Departure / Arrival Gateway Origin Terminal
DHL EUROCONNECT – CAPTURED EVENTS
• Shipped from terminal
• Customs Cleared
• Delayed – Cust. Clear
• Delayed – Bank Holiday
• In Warehouse – waiting
for consignee payment
• Received at terminal
• Shipped from terminal
• Delayed – Cust. Clear
• Delayed – Bank Holiday
• Received at terminal
• Shipped from terminal
• Delayed – Cust. Clear
• Delayed – Bank Holiday
• In Warehouse – waiting
for consignee payment
• In Warehouse – ready for self
collection by consignee
• In Warehouse – delivery next
day as requested
• In Warehouse – delivery only
on appointment
• Delivered
• Delivered – new delivery
address following consignee
instruction
• Delivered – with exception
• Attempted delivery – consignee
closed
• Attempted delivery – wrong
consignee address
• Attempted delivery – refused
by consignee
• Refused – wrong address
• Refused – missing docs
• Refused – wrong goods
• Refused – COD/DAD problem
• New shipping instruction –
shipment returned
picked up delivered
• Collected
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 9
Where we are coming from
Within DHL Freight we had some different
T&T systems on regional and country level.
To reduce complexity the goal was to have
one T&T system for DHL Freight.
Started 2009 with scoping and analyzing the
T&T landscape we switched off the major
T&T for the EUROCONNECT product in
2010.
Within 2011 we continued with the domestic
T&T systems included also the TMS for
temperature monitored shipments.
AcT was started as Reduction of complexity initiative
further T&T
Domestic T&T
DHLi
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 10
Key Facts
Customer benefits:
Full event scanning history, dates and locations from collection to
delivery
Comprehensive shipment information on important milestones
Web service for full costumer integration
Immediate access to the customer’s most recent shipment
information (registered customer only)
Rapid retrieval of historic shipment information for up to six
months
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 11
DHL Freight mobile apps outlook
Agenda
Deutsche Post DHL and DHL Freight overview
DHL ACTIVETRACING mobile apps
DHL Freight Track&Trace tool
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page
Why mobile?
12
To have ACTIVETRACING on a mobile device we developed with IKS a
concept and got the approval from our Senior Management.
The main focus was to concentrate on the key facts and make them
smoothly to use for our customers.
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 13
Web vs. mobile – start page
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 14
Web vs. mobile – result page
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 15
DHL ACTIVETRACING download page
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 16
Live demo
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 17
DHL AcT statistics – web tool
Some figures:
usage average during the last six months: ~ 70.000 per month, with maximum 95.300
~ 99% usage is from unregistered customers (public access including Smartphones)
~ 25% usage coming from our Smartphone Apps (mainly iOS devices)
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 18
DHL AcT mobile app is live since June 2011 without any issues
Positive feedback from the customers
Some complaint from customer which used the Freight app to track
shipments from other DHL BUs
Downloads by OS:
iOS: ~ 32.000 downloads
Android: ~ 9.300 downloads
BlackBerry: ~ 4.200 download
For iOS the average is still
200 downloads per day!
Actual status of DHL AcT mobile Apps
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 19
DHL ACTIVETRACING – press releases
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 20
DHL Freight mobile apps outlook
Agenda
Deutsche Post DHL and DHL Freight overview
DHL ACTIVETRACING mobile apps
DHL Freight Track&Trace tool
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page
Outlook Mobile App 2.0
With the first release of the App for Android and iPhone devices we are ahead
of our competitors, but we will continue to become a easy to use and
supportive mobile application.
For the next releases we have following topic on our agenda:
Full status history
Sliding thru the consignment list
ePOD images
Usability
Connection to other DHL BU T&T functionality
21
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page
Outlook Mobile solutions within DHL Freight
To become a leading logistic company with mobile apps focus we decided to
go for a mobile app portal to combine more functionality in one mobile app as a
goal for the DHL Freight customers.
Possible features for the DHL Freight mobile portal:
Order entry / booking (in development)
Pricing information
Complaint handling
22
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page
DHL MOBILEBOOKING – First screenshots
23
We started two weeks ago with IKS to
develop a booking app for DHL
Freight.
The focus of the booking app:
Easy to use (booking within 30 sec.)
For Intraship customers
Marketing
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page 24
THANK YOU FOR YOUR INTEREST AND TIME
Dirk Feierabend
+49 151 14772855
http://www.dhl.com/freight
CONTACT DHL FREIGHT
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page
Backup
Backup
25
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page
Start / search screen
26
DHL ACTIVETRACING mobile app start
screen
Possibility to enter a DHL Order Code or
Shipment ID
Functionality to scan a label
Each result can be added to the “Favorites”
and entered directly from the start screen
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page
Search result
27
DHL ACTIVETRACING mobile app result
page
After entered or scanned an Order Code or
ShipmentID and pressed search the user will
see the search results.
By clicking the results the user will see the
consignment details – next slide.
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page
Consignment details
28
DHL ACTIVETRACING mobile app
consignment details
On the consignment details you will get some
information regarding:
Latest status
Pick up date
Consignor / consignee
Packages / Pallets / Weight
Reference
On the consignment details list the user is
also be able to add/remove the shipment
to/from the favorites.
There is also a possibility to send the
shipment via email as a direct link to an other
user/customer.
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page
Send consignment details via email
29
DHL ACTIVETRACING mobile app send link
via email.
If the user click on the consignment details
the button “Send link via email” the email app
will open with a predefined text and the direct
link with the consignment data to the DHL
ACTIVETRACING website.
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page
Scan function
30
DHL ACTIVETRACING mobile app scan
function.
If the user uses the scan function he need
just to move the camera to the DHL Freight
label and then the function will scan
automatically and fill the information directly
to the search field.
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page
Favorites
31
DHL ACTIVETRACING mobile app
favorites.
Each search result can be added or removed
from the favorites list. For each item in the
favorites list it is also possible to add an alias
to the entry to give the user the possibility to
give the shipment a more telling name as the
Order code.
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page
DHL AcT 3.0 – Public – result page (single shipment) –
shipment data
32
DHL Freight Mobile Apps | Mönchengladbach | November 2011 Page
DHL AcT 3.0 – Public – result page (single shipment) –
Package data
33