mobile 2.0 & social networking 2.0

Mobile And Social Networking Proposal

COLLECTIVELY, WHAT PEOPLE SAY, FEEL & THINK ABOUT YOUR PRODUCT, SERVICE OR COMPANY.

9Nodes

Advertising

CONSUMERS

Company

INFORMATION& INPUT

INSIGHTS & IDEAS

INNOVATION& CONTENT

BETTERBRANDS

Mobile Applications SMS Advertising Articles about various products of

Welspun on Internet (PR-Education) Mobile Tips On various products. Instant Mobile Communication System

for Welspun Employee Network. Interviews/Social Network Marketing WAP Mobile Website.

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HOW TO USE WORD-OF-MOUTH MARKETING (WOM) TECHNIQUES AND SOCIAL MEDIA TO DRIVE GROWTH BY CREATING A POSITIOVE BUZZ AROUND YOUR PRODUCT OR SERVICE.

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LAW OF FEW

10% INFLUENCE PURCHASING OF OTHER

90%BEHAVIOR

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WHO ARE NETWORK HUBS

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AVERAGE PERSON HAS …

11 TO 12 INTIMATE CONTACTS150 SOCIAL CONTACTS500 TO 1,500 WEAK TIES

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92% PREFER WOM RECOMMENDATION

Communities will build engagement – Generation C

“The population that is always in contact with friends and colleagues and trust them more than your branded messages “

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POSITIVE CORRELATION TO BUSINESS GROWTH

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• Buzz marketing – online promotion. – Cost per click( we charge on click basis)– Positive PR (We charge per article )– Package Offer

• Viral marketing– Branded material, websites, blogs, advergames,

widgets, bligets, videos, utilities, collaboration tools etc. that sneezers spread.

– Package offer

• Influencer marketing– Identifying and finding the influencers– Charged on Analysis(Included in Package offer)

• Evangelist marketing– Turning most loyal customers into citizen marketers– Package Offer

Word Of Mouth Marketing(WOM) Tricks

What we can do for you in WOM:

PRODUCT

PACKAGING

DISTRIBUTION

ADVERTISING

CONSUMER

CRM

Social Media

MethodUsed

Type of Ad Cost

Buzz Marketing

CPC Sponsored Links

Cost perClick

Buzz Marketing

Articles Articles written and submitted to PR Websites

Cost per Article

Viral Marketing

Blogs/Widgets/Videos/Collaboration Tools

Blogs/Widgets/Videos/PPTs

PackageCost

Social Network Analysis

Interviews/Reports/Analysis

Participatory Marketing/Analysis

Package Cost

What we can do in Social Media:

Mobile web applications are the future

What we can do inMobile Application Advertising:

Application Name

Type of Application

Minimum of No. Users

Cost of ApplicationINR/Life time

Mobile Dictionary

Information 50000 200000

Mobile Games

Games 50000 200000

Mobile Wap Site

Entertainment 50000 200000

Clustered /segmented marketing Interests hobbies beliefs age

gender social class ethnicity religion values politics geography education occupation

What we can do for you Mobile SMS Advertising:

Target Audience Type of Category

Quantity Price/Unit

Tax Total Cost

Women/Home makers/Income level 4+ Lakhs(WH4)

SMS 1 Crore 16.36%

WH4 SMS 50 Lakhs 16.36%





WH4 SMS <10 Lakhs

16.36%

MO

BIL

E C

RM

RAPID CUSTOMIZATION

RAPID ROI

RAPIDCIRCULATION

HIGH CUSTOMERCONVERSION

TARGET SEGMENTACCESS & Networking

NEWSPAPER TELEVISION

ALWAYS & Customer can call you back NOT ALWAYS

BY SHOW TIMINGS ONLY

DUE TO PERMISSION BASEDMARKETING

CAN BE TRACKED :DELAYED

CANNOT BE TRACKED

INSTANTANEOUS BROADCAST

LOW-COSTHIGH RETURNS

THE WAY YOU WANT,WHENEVER YOU WANT

DEPENDS ONNEWSPAPER TIMINGS

DEPENDS ONSHOW TIMINGS

DELAY INVOLVEDDELAY INVOLVED

DELAY INVOLVED DELAY INVOLVED

Registered Office:

Plot 8,Road No 10Banjara Hills

Hyderabad – 500060AP,India

Tel: 040-65261768

Why 9nodes makes perfect business sense..

CONTACT US TODAY !Srikanth K9866667707 [email protected]

mobile 2.0 & social networking 2.0

Business