mobients experience is everything

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At Mobients, Experience is Everything

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A brief Mobients intro deck.

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Page 1: Mobients experience is everything

At Mobients, Experience is Everything

Page 2: Mobients experience is everything

© Copyright 2010 Mobients, Inc. All rights reserved. 2Experience is Everything

Have you ever been to a restaurant and had a waiter ruin your experience?

Page 3: Mobients experience is everything

© Copyright 2010 Mobients, Inc. All rights reserved. 3Experience is Everything

Maybe you’ve been to a grocery store and couldn’t find what you were looking for…

Page 4: Mobients experience is everything

© Copyright 2010 Mobients, Inc. All rights reserved. 4Experience is Everything

In mobile, this is the story of loyalty and adoption.

Page 5: Mobients experience is everything

© Copyright 2010 Mobients, Inc. All rights reserved. 5Experience is Everything

So, who is Mobients? We’re the company that’s changing the way you experience mobile. We design mobile user experiences.

Page 6: Mobients experience is everything

© Copyright 2010 Mobients, Inc. All rights reserved. 6Experience is Everything

We’re the experts in user experience anddesign strategy for mobile. It’s what we live for.

And, we do it better than anyone, because we have more experience and more focus than anyone else in this space.

We’ve worked with clients ranging from one of the world’s largest carriers to the mobile innovators that are defining the mobile revolution.

Page 7: Mobients experience is everything

© Copyright 2010 Mobients, Inc. All rights reserved. 7Experience is Everything

Why should you care?

The simple answer is, because like most business leaders, you’re looking at the mobile channel to generate growth and revenue.

Page 8: Mobients experience is everything

© Copyright 2010 Mobients, Inc. All rights reserved. 8Experience is Everything

In Mobile, Experience is Everything

No matter how powerful your product or platform may be, user experience ultimately determines:

Who will use it

How they will use it, and,

How much they will use it

Yet, user experience is difficult to perfect –especially on a small screen in such a young and fragmented industry.

Page 9: Mobients experience is everything

In mobile, the time to capture market share is now.

Page 10: Mobients experience is everything

© Copyright 2010 Mobients, Inc. All rights reserved. 10Experience is Everything

So, what can Mobients do for you?

We can help you attract new users, get them to use features more often, and inspire them to tell their friends. By working with Mobients you will:

Dramatically decrease churn

Increase advertising revenue

Increase transactional revenue

Increase adoption and usage; we guarantee it!

And ultimately, gain an edge over the competition

Page 11: Mobients experience is everything

© Copyright 2010 Mobients, Inc. All rights reserved. 11Experience is Everything

At Mobients, we tailor our approach to maximize your value. In short, we design experiences that help you capture the attention of users.

Page 12: Mobients experience is everything

© Copyright 2010 Mobients, Inc. All rights reserved. 12Experience is Everything

How do we do it…

Mobients is a multi-disciplinary consulting firm led by design thinking mobile experts. We deliver a spectrum of design strategy and user experience services in:

Mobile Design Strategy

Mobile User Research

Mobile Information Architecture

Mobile Visual Design

Mobile Human Factors and Usability

Page 13: Mobients experience is everything

© Copyright 2010 Mobients, Inc. All rights reserved. 13Experience is Everything

When fast, affordable and targeted is the approach you need…

Our quick start services provide a great way to start increasing loyalty and adoption today!

Page 14: Mobients experience is everything

Design Usability

Strategy• Concept Discovery • UX Requirements Strategy • Competitive Benchmarking• Trend Analysis

Research• Mini-Ethnographies• Persona Creation• User Research• Guerilla Testing

• UI Design • Styleguides (iPhone, Android, BB)• Concept Design• Information Architecture/

Wireframing

• Usability Assessments• Rapid Prototyping• In-Lab Testing• Expert Reviews

Our S

ervi

ces

Page 15: Mobients experience is everything

© Copyright 2010 Mobients, Inc. All rights reserved. 15Experience is Everything

I need to turn my vision into an actionable, testable and marketable concept

Our Concept Discovery is an immersive and collaborative service designed to:

Strategically position your product or service for market entry

Create visual prototypes to communicate your vision to a wide array of stakeholders

Develop a framework to guide all future production and design activities

“”

Page 16: Mobients experience is everything

© Copyright 2010 Mobients, Inc. All rights reserved. 16Experience is Everything

I need requirements that balance my business, technical and end-user needs

“”

Our UX Requirements Strategy is a collaborative process, between business, technical and UX stakeholders, that ensures:

Prioritization of features is aligned with the needs and desires of target audience

Product scope includes critical user-centered requirements

Planning and estimation account for differences in user experience requirements across target platforms

Page 17: Mobients experience is everything

© Copyright 2010 Mobients, Inc. All rights reserved. 17Experience is Everything

I need to understand how my product fits into the lives of my target audience

“”

Our Mini-Ethnographies give you key insights into:

The Personas that will help you make informed decisions throughout the product lifecycle

The devices that dominate your target market

The features that will create a “sticky” factor and prove invaluable for your users

Page 18: Mobients experience is everything

© Copyright 2010 Mobients, Inc. All rights reserved. 18Experience is Everything

I need my product to be compelling and grab the attention of users

“”

Our UI Design can help you differentiate your product by:

Creating an aesthetic that speaks to your audience and strengthens your brand

Providing visual cues that promote usage of key features

Defining visual style guidelines that provide a framework for current and future designs

Page 19: Mobients experience is everything

© Copyright 2010 Mobients, Inc. All rights reserved. 19Experience is Everything

I need to make improvements that will decrease churn and increase satisfaction

Our Usability Assessments are performed by mobile expert reviewers who:

Leverage deep backgrounds in Usability, Accessibility and Universal Design

Tailor proven heuristics for your target mobile audience

Identify issues and severities along with actionable recommendations

“”

Page 20: Mobients experience is everything

So, why is Mobients the right partner for you?

Page 21: Mobients experience is everything

© Copyright 2010 Mobients, Inc. All rights reserved. 21Experience is Everything

Deep experience:Our multi-disciplinary teams come from diverse fields of study and industry experience. Our mobile expertise crosses a broad range of industry verticals & domains

Laser Focus:The only major player in mobile to focus exclusively on user experience and design strategy

Guaranteed:We guarantee our services will increase both adoption and usage of your products and services

Mobile is our life!

Innovation:Mobients has patents pending in augmented reality. We pioneered mobile banking which is now a staple in the mobile space

Proven track record:Our clients are industry leaders, ranging from carriers to the innovators that are defining the mobile revolution

Smart processes:We strike an optimal balance between structured systems and organic, creative thinking

Page 22: Mobients experience is everything

© Copyright 2010 Mobients, Inc. All rights reserved. 22Experience is Everything

And, our track record speaks for itself

Since 2007, we’ve had the pleasure of working with many of the key players in the mobile value chain.

Industries we serve:

Mobile Commerce

Mobile Banking

Mobile Publishing

Social Networking

Mobile Retail

Mobile Advertising

Carriers & Manufacturers

Convergent Channels

Companies we’ve helped:

AT&T

Qualcomm

Firethorn Mobile

Samsung

LG

Sprint

Fleishman-Hillard

Page 23: Mobients experience is everything

Are you ready? Start your [email protected] today!

Page 24: Mobients experience is everything

© Copyright 2010 Mobients, Inc. All rights reserved. 24Experience is Everything

Get in Touch!

Atlanta 10 Glen Lake Pkwy.Suite 130Atlanta, GA 30328P 404.478.6540F 404.549.3399

Virginia1934 Old Gallows Rd.Suite 350Vienna, VA 22182P 703.752.6116F 703.997.7564

[email protected]

Page 25: Mobients experience is everything

Thank You!