Mobile Industry / Market..(1)

In 2009 1,2 billion mobile phone devices were sold adding up to a total of 4,6 billion mobile devices;

In Q1 2010 315 mio mobile phone devices were sold (vs. Q1 2009 = 269 mio units )

By 2012 we will embrace new mobile business ecosystems (build-in sensors, GPS, mobile health,

temperature, light & compass-chips, customer recognition, etc. etc.).

Mobile Industry / Market..(2)

“Mobile” has become a € 1 trillion industry;

Smartphones raised to 17,3 % (2009 = 13,6 %) of all mobile phone device sales ;

Mobile e-mail, rich messaging and social networking are the demand-drivers for smartphones;

By 2013 we will cross the 1 trillion networked devices barrier;

Mobile Industry / Market..(3)

By 2015 approx. 300 billion payment transactions will be conducted using a mobile phone;

By 2016 we will be able to reach 8 billion people

(“digital natives”) on the planet;

In 2018 we will have well over 5,0 billion mobile phone devices world wide, and…;

50% of these mobile users will have mobile Internet access;

Mobile User Characteristics

95% of all mobile users never leave home without their mobile phone;

91% of all mobile users keep their mobile phone at arm’s length all day and night;

> 65% of all mobile users have ranked their mobile device as their primary source of communication;

Every company/group their own mobile Vclip

channels

Everyone can get a personal channel to broadcast

personal Weblogs or Vlogs around the world

Based on the user’s choice the clips are starting

directly without user intervention

Interactivity with the user (through a powerful

action button at the end of the clip)

Internet based technology (global, low cost, flexible,…)

mobYclips…1

mobYclips…2

We can single- / broadcast short and powerful video clips to specific individuals or target groups on these 4,6 billion mobile phone

devices…

With respect for the 3P’s: Permission Privacy Preference

VAR (Value Added Reseller)

mobYclips B.V.

Channel owners

ViewersViewersViewers

ViewersViewersViewers

ViewersViewersViewers

ViewersViewersViewers

ViewersViewersViewers

ViewersViewersViewers

ViewersViewersViewers ViewersViewersViewers

ViewersViewersViewers

ViewersViewersViewers

ViewersViewersViewers

ViewersViewersViewers

ViewersViewersViewers

ViewersViewersViewers

ViewersViewersViewers

ViewersViewersViewers

ViewersViewersViewers

ViewersViewersViewersViewersViewersViewers

ViewersViewersViewers

ViewersViewersViewers ViewersViewersViewers

ViewersViewersViewers

ViewersViewersViewers

Pay-per-clip

ViewersViewersViewers

ViewersViewersViewers

ViewersViewersViewers

Channel owners

Pay-per-clip VAR (Value Added Reseller)

Channel owners

VAR (Value Added Reseller)

Channel owners

Pay-per-clip

mobYclips business model

Select your favorite channels on your

mobile phone

mobYclips Channel selector

Easy drag & drop channel programming

Drag & Drop

Sport Channels (in general…1)

• Every athlete his/her own channel– Public, private or pay-channels

• Every sports club their own channel• Every sporting event, tournament, contest

has a channel• IOC/NOC channels

– Global and national information– Results, statistics– Logistics, calendars, schedules, etc…

Sport Channels (in general..2)

• Private channels– Friends/family of athletes– IOC/NOC board members– Online coaches

• Interactivity through an action button(chatting, opinions, voting, ticketing,

merchandising, discount vouchers, etc…)

Music, Movie & Entertainment

• Clips of new programs, trailers• Voting in programs (‘got-talent’, X-Factor)• Events: triggering, increasing involvement,

e-ticketing, location based services• Increasing ‘share of wallet’ visitor with e-

discounts, extra services• Etc.,…

Public Channels

• Public Information• Public warnings• Information about other events• Traffic information• Missing persons (‘amber alert’)• Interaction: opinion, voting • Private channels for communication with other

governments• Etc….

Retail Channels• No entrance fee, low cost, flexible, …• Unlimited # channels and target groups…

luxury channel life style channel new collections e-vouchers CRM e-loyalty programs customer behaviour data

Improve marketing effectivenessfor sponsors /advertisers

• Online marketing– New channel / medium for multi-channel-marketing

• Higher level of marketing intelligence– Real-time and accurate customer behavior information– Measurement of marketing effectiveness– New dimensions in customer retention improvement

• Dialog marketing; use of the action button for– Measurement of customer opinion / test panels– Loyalty improvement– Sales, acquisition or win back

• Enhancement of campaign management• Project communication– Chain- / process management communication