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The MLK Jr. College Hip-Hop Awards Sponsorship Packet

Presented by CampusView Entertainment

JANUARY 10, 2014 B.B. KING’S HOUSE OF BLUES

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Spending Profile: The US College Student

$42.1

$17.5

$13.1 $9.8

$8.7

$8.6

$7.6

$4.9

2013 Projected Discretionary Spending (in billions)

Food

Automotive

Clothing and Shoes

Cellphone/Smartphone

Entertainment

Technology

Personal Care Products

Cosmetics -Crux Research Inc.

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Value Proposition

As the year comes to a close, it is projected that $117 Billion USD will have been spent

by college students and their discretionary income (money not otherwise tied to bills and

expenses). CampusView Entertainment, a platform for college events and promotional

marketing, would like to introduce you to an opportunity to increase your share of this

market by partnering in a community-building event.

Event Details

On January 10, 2014, CampusView Entertainment, Elevated Muzik and Powered By

Excellence, LLC will be hosting an awards show and after-party celebration at B.B.

Kings Blues Club and Grill in the Times Square area of New York City.

The event will feature music by DJ Envy, radio host on Power 105.1’s number one

morning radio show (The Breakfast Club). Performances throughout the night will

include Brooklyn-based rap artist, Troy Ave and former G-Unit member and current

entertainment executive, Tony Yayo. PriceTagg, winner of Hot 97.1 radio station’s, “Pass

the Torch” competition will be the award show host and moderator.

Each artist-for-hire will promote the event via their social networks alongside our own

promotional efforts. Additional special guests within the hip-hop community have

already confirmed their attendance and their promotional support through social media.

Talent Snapshot: Social Media Reach

Event Mission

Celebrating hip-hop from a positive perspective helps to generate constructive PR to an

industry noted for excessive drug use, misogyny and gang violence. These traits however,

are not exclusive to the hip-hop industry and an effort needs to be made to highlight the

positive aspects of the most effective popular culture vehicle in the world. Not only for

the industry, but for individuals who find love, light and hope within the music and for

the kids who follow the only role models they know.

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Marketing Strategy

We at CampusView Entertainment have learned that the best way to a college student’s

heart is by giving them something free. Because of this, we ask for your help in providing

a great educational and entertainment event, free of charge.

We both know there’s no such thing as a free lunch, therefore, we’ve taken the lead in

renting the space, booking the talent and putting together a marketing campaign targeted

towards college students in the New York Metropolitan area.

With your support, we can break the status quo by selling tickets directly to the

sponsorship end-user- not the student, but the company benefiting from the extra cash in

the student’s pocket.

Now that’s a Win-Win-Win.

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The Art of Sponsorship

“Tell me what you want, what you really, really want…”

-The Spice Girls

Promotional Partners

Promotional partners include college radio stations, other student media, entertainment

blogs, online magazines or any relevant organization that has an interest in the college

market and the promotional ability to strengthen our brand and event.

Simply put- you help us by attracting a target group of individuals 18-24 to a specific

venue and we help you by driving targeted information to this group via email, our own

social media and event announcements.

If you are interested in becoming a promotional partner, please email

campusviewent@gmail.com, with the subject line: Promotional Partnership.

Media Partners

With three celebrity entertainers, multiple guest artists and over 1000 college kids and

hip-hop fans, we are sure that this is an event that students are going to want to attend, if

not watch. Through media partners such as you, college students across the country will

be able to watch this event via live streaming and post event coverage.

If you are interested in becoming a media partner, please email

campusviewent@gmail.com, with the subject line: Media Partnership.

Product Sponsors

H’orderves, anyone? How ‘bout low fat snack foods and an open bar? You can be the joy

that provides free food and drink to students, entertainers and fans. Maybe Jay-Z will

even make a song called, “99 Problems, but Free Food Ain’t One.” Hey, you never know.

If you are interested in becoming a product sponsor, please email

campusviewent@gmail.com, with the subject line: Product Sponsorship.

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Financial Sponsors

In order to make this event as impactful as possible, CampusView Entertainment has

decided to make this event free of charge for college students and enable it to become a

promotional machine for brands and organizations interested in capitalizing on the

college market or capturing the attention of the hip-hop community (bloggers, musicians

and industry executives have all been invited to this event, with confirmation from

members of each group).

As a financial sponsor, you have a unique opportunity to directly engage these target

groups and make a strong case for your brand to have an active presence in their bank

account statements. By becoming a financial sponsor you are committing to purchase

tickets to the event which will then be distributed to college students through a method of

your choice.

Want to draw students to your website? No problem, we’ll tell students that tickets can be

found on your website, where you can list a first-come, first-serve promotional code,

right alongside your own discount code so students can still shop your products. Maybe

you want students to enter your store. By listing your store location as the pick-up venue,

you’ll attract a hoard of students who might just grab a slice of pizza while they’re

waiting in line to win a free ticket (food for thought). If social media is the game, then a

simple “like” followed by the answering of a poll question of your choice can earn a

student entrance to the event. However you do it, you will receive attention from students

and a chance to showcase your brand.

If you are interested in becoming a financial sponsor, please email

campusviewent@gmail.com, with the subject line: Financial Sponsorship.

Charitable Partners

Are you a community organization looking for an opportunity to work with inner-city

kids, college students and the hip-hop community?

By connecting college radio stations, charitable partners and entertainment resources, we

can provide an opportunity for k-12 inner-city students to learn key skills related to the

entertainment industry, participate in an exciting speaker series and gain mentorship from

college students and volunteers within the “industry.”

It is not only our goal to entertain, but to educate and impact the community in ways that

are fun, effective and measureable. With your help, this event can be the launch point of

something even greater: something that truly fulfills the legacy of Dr. King.

If you are interested in becoming a charitable partner, please email

campusviewent@gmail.com, with the subject line: Charitable Partnership.

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Package Details

*Each ticket bundle contains the sponsorship reward within its package group, as

well as each reward in the groups below it.*

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College Bundle

Photo Credits:

Social media consumes much of the already limited attention span of the average college

student. We all know pictures say 1,000 words, however, a picture on Facebook may

mean 1,000 impressions; especially if the picture is capturing an event.

By purchasing the College Bundle Package, you get exclusive rights to 1/5th

of all event

photos. By this we mean that all of the events photos, which we will post on our social

media page, will be watermarked with your company’s logo and the first comment

(pinned to the top if possible), will verbally credit your organization and also contain a

link to your company site or social media pages.

This is especially effective for group photos and photos with students and the guest

artist’s or any other celebrities in attendance. Photos with a celebrity can, on average,

generate 20 likes per post. These likes are not only shown on the Facebook page of the

student in the photo, but are also shown on the newsfeed of everyone who is friends with

each “liker.” By giving the average college student 1000 Facebook Friends, the social

reach of one particular photo with an artist is over 20,000 users.

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QR Flyer

A QR code is a special symbol that allows a smart phone user to scan it’s surface in order

to be rerouted to an internet page or mobile application. By choosing the College Bundle

option, CampusView Entertainment will create a special QR code and place it on a flyer.

That flyer will then be given to every guest who enters the venue. Up to 5 codes will be

created for use, each code can route to any website or destination of sponsor’s choice.

Award Sponsorship

Like most awards shows, short video skits will be created to showcase award recipients

and skits. With the College Bundle package, your brand will be listed as an official award

sponsor, with a brief 5-10 second commercial preceding the award video and a company

logo and information on the video credits; as well as naming rights to the awards.

High School Bundle

Email List

Need we say more? Oh, well, kinda. The lists will be given with the attendee’s consent.

Slide Show (Individual)

Throughout the event after-party, a video projector behind the DJ will be looping a

slideshow of the different event sponsors. With the High School bundle option, your

company’s logo and information will claim its own slide (versus group slides).

Picture Models

With this feature, CampusView Entertainment models (consisting largely of beautiful and

handsome college students), will walk around the venue during the after party and take

pictures with groups of students wearing a shirt with your company’s logo on it. The

students will then be given cards that direct them to the CampusView social media page,

where the students can tag themselves in the pictures. (Slightly different from the Photo

Credits option, as this option doesn’t guarantee photo watermark).

Middle School Bundle

Backdrop

Purchase of this bundle will include your company’s logo on the event backdrop. The

backdrop will be placed near the entrance, with every attendee getting an option to take a

picture as they come in. An additional backdrop will also be placed behind the stage,

where the DJ, host and award recipients will be standing.

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Special Announcements

Periodically, the event host will acknowledge the sponsors verbally throughout the

awards ceremony. During the after party, the DJ will mention and thank the sponsors.

Highlight Video Credits

As this is a highly anticipated event, a highlight video will be created, showing the

different awards being given, the performances and the after party. With the help of our

distribution partners, this video will then be uploaded for viral use. At the end of this

video, a credits roll will appear of listed sponsors, with your sponsorship being a part.

Baby Bundle

Event Program

Each guest will be given an event program upon entering. Throughout the program, the

awards sponsors will be listed, giving the sponsorship option visibility from all attendees.

Slideshow (group)

Similar to the slideshow option within the high school bundle, this slide show option will

feature the company’s logo in rotation amongst a group of other logos.

Sponsor Booklet

If you would like to create a discount opportunity for any of your products or services, a

sponsor booklet will be created to increase sales for your company or organization.

Payments and Receipts

To make sponsorship as easy as possible for you, we have created a portal for sponsors to

simply purchase the tickets online via our Eventbrite portal. Should you be interested,

contact us at the address give above and we will direct you to the appropriate platform.

Once you purchase your tickets, you can send us your confirmation receipt and we will

then send you an invoice for your records.

Thank You