Group 1 Presents:

“Get Rowdy”A New Marketing Plan

For

Objectives

• Create Viral Image Association • Print Version Readership• Target Students• Increase Number of Readers

HOW?

Stand-ups

Print Ads

Promotional Events

Promotional Items

Paper Additions• Rowdy Readers• Where’s Rowdy?• Sudoku and Crosswords• What’s up section• Rowdy Ringer

Commercials

Web Environment