GROUP MEMBERSTahina Aid

Megan CabreraEmily ChangJerry Cheng

Framitt ChungBlake Coffin

Diana ColgroveKévin DelmotteJordan Elliston

Emmanuel ScharschAmélie WisniakJing (Emma) Yue

MIX AND MATCHINTERNET MARKETING

I - Applications Overview

II - Pinterest & Instagram

III - Pinterest & Foursquare

IV - Foursquare & Instagram

V - Campaign

AGENDA

APPLICATIONS

I.OVERVIEW

Consume Yes Yes Yes

Create Yes Yes No

Control Yes Yes/No* Yes

Connect Yes Yes Yes

Social Media Purposes

*No privacy settings

Gender Female Female Female

Age 25-35 25-34 35-44

Income $29-49K N/A $25-49K

Location 33% USA 45.3% USA 23.7% USA

I- APPLICATIONS OVERVIEWUser Demographics

Source: Alexa.com

Android iPhone iPad/Tablet Desktop

Yes Yes No No

No Yes Coming Soon Yes

Yes Yes No Limited

Platforms

I- APPLICATIONS OVERVIEW

Facebook Twitter Tumblr Foursquare Pinterest

Yes Yes Yes Yes No

Yes Yes No No Yes

Yes Yes No Yes No

Sharing Capabilities

Game Location Photo Video

No Yes Yes No

No No Yes Yes

Yes Yes Yes Only with 3rd party app

Type of Application

I- APPLICATIONS OVERVIEW

Revenue Models

not currently monetizing

Only income is from the $1 billion Facebook buyout Potential revenue: from additional filter charge?

modify users’ affiliate links to commercial sites – replaces the original affiliate tracking code with Pinterests’ words

Receive a portion of the sale when a user purchases an item

Tool for online referrals for retail companies (partnership)

revenue sharing

Foursquare informs users where there are daily deals for checking in (receive a cut when purchased)

Partnering with major sponsors such as American Express

PINTERESTINSTAGRA

M

&II.

II- PINTEREST & INSTAGRAM

Similarities

Photo based applications

Both allow you to search by category

Pinterest Search (can set as defaults)

Instagram Hashtag

II- PINTEREST & INSTAGRAM

Similarities

Photo based applications

Both allow you to search by category

No clear revenue sources from sites such as advertisements

Both have a mobile application that allows photos to be taken and posted to boards and social media including Facebook and Twitter

II- PINTEREST & INSTAGRAM

Similarities

Photo based applications

Both allow you to search by category

No clear revenue sources from sites such as advertisements

Both have a mobile application that allows photos to be taken and posted to boards and social media including Facebook and Twitter

Cookies - personalization

II- PINTEREST & INSTAGRAM

Differences

Allows you to see the content of users who are not in your friends list and allows you to re-pin that content to your own board

Only shows your friends’ photos on your home page

Originally based as a desktop application

Originally designed as a mobile application

vs

II- PINTEREST & INSTAGRAM

Marketing Uses

The ability to show products and brands in a new and exciting way with different filters (automobiles, homes, furniture, etc.)

Very similar to Instagram where products, categories, or companies can be searched and all of the photos relating to that company are displayed.

Instagram users will share photos and post on Pinterest.

II- PINTEREST & INSTAGRAM

Real World Examples

IDEA

All Ford vehicle photos with hashtag #ford from Instagram are displayed on a Pinterest Board.

Pinterest offers the ability to click on a link showing where the picture is from.

This link then takes you to the proper Internet page.

II- PINTEREST & INSTAGRAM

Real World Examples

IDEA

Currently existed without the Instagram integration until Pinstagram.com, (Pingram.com) which is an integration of all photos from Instagram on a pin type wall.

http://mashable.com/2012/05/02/pinstagramhttp://mashable.com/2012/03/06/pingram-pinterest-instagram

FOURSQUARE&PINTERESTIII.

III- PINTEREST & FOURSQUARE

Similarities

Both can link to your Facebook and Twitter accounts

Share photo and comment on Facebook and Twitter

You can browse content by category

Both applications can be used to help customers guide their purchasing

Differences

Not based on geolocation Based on geolocation and finding business nearby

No reward system Reward system consisting of earning badges and mayorships (Game)

Business Model based on Affiliation

Business Model based on development of Customer Loyalty

Users are 83% women, showing creative and artistic interests

Mainly targeted at tech-savvy males

vs

III- PINTEREST & FOURSQUARE

Marketing Uses

Company can pin its product/brand on a pin board and include its resource link on Foursquare.

The photo will automatically post to Facebook and Twitter to gain more awareness and greater exposure.

III- PINTEREST & FOURSQUARE

& INSTAGRAM

FOURSQUAREIV.

Similarities

Check-in capabilities

Location

Followers/Friends

Recommendations (difference in types)

Privacy Settings

Commenting abilities

Ease of use

IV- FOURSQUARE & INSTAGRAM

Differences

No photo filters 17 photo filters

Recommendations of locations

Recommendations for photos

Check-ins more accurateRewarded for multiple check-ins

No rewards (maybe will change with campaign)

Desktop capabilities/options

Not based on a desktop application

Foursquare cannot share to Instagram

Instagram can share to Foursquare

Cannot send Foursquare check-ins to all social applications

True social integration for Instagram

vs

IV- FOURSQUARE & INSTAGRAM

Marketing Uses

Brands use Instagram to engage with customers, create awareness/display products

Companies can use Instagram to create a personality/personal connection/ambient intimacy for the company (e.g. in-direct ads, mini ads)

IV- FOURSQUARE & INSTAGRAM

Attract new customers Develop customer loyalty Learn about customers Learn about competitors Go viral

Marketing Uses

Create a reward system not only for frequency of check-ins, but for posting integrated pictures from Instagram.

Ex. Mayor of AGSM, Best Photographer at AGSM – voted on by users

TOGETHER

Visibility increases by using both applications, Instagram has more users than Foursquare.

More details provided about the deals, creating more intimacy. Brand image improves based on beautiful pictures.

IV- FOURSQUARE & INSTAGRAM

CAMPAIGN

V.

V- CAMPAIGN

For a Travel Agency/Airline

Users travel to beautiful places and check-in

V- CAMPAIGN

For a Travel Agency/Airline

Users take a photo through Instagram…

... check-in on Foursquare...

... and upload the photo through

Foursquare

V- CAMPAIGN

For a Travel Agency/Airline

The Travel Agency can pick one overall winner with the “Best Photo.”

Metrics could be number of likes, or simply attractiveness of the photo.

Winner receives a gift card or free trip.

V- CAMPAIGN

For a Travel Agency/Airline

In addition, users can create Travel Pinboards on Pinterest. The board with the most overall re-pins could win a smaller

prize (because this does not involve checking in).

V- CAMPAIGN

For a Travel Agency/Airline

If Pinterest could pull all Foursquare pictures (and know that the user checked in at a certain location), Pinterest pinboards could be made with the Instagram photos and the contest could be based on the best pinboard made of Instagram photos.

This would create a streamlined process: users could easily upload the Instagram photo on Foursquare when they check-in, and it would automatically upload to their contest pinboard.

In the process, the check-in information would be maintained, to ensure that users are checking in before they can upload a photo/board to be entered in the contest.

CONCLUSIONInstagram, Pinterest, and Foursquare are all in the growth stage

The opportunities to mash up these applications for marketing purposes are vast

QUESTIONS?