mitr bus training content v1

56
Ashok Leyland M i T R Product Update (मि )

Upload: dhilonjimy

Post on 29-Dec-2015

61 views

Category:

Documents


5 download

DESCRIPTION

training Mitr Bus 26+1 seater

TRANSCRIPT

Page 1: MiTR Bus Training Content v1

Ashok Leyland M i T R Product Update

(मित्र )

Page 2: MiTR Bus Training Content v1

Ashok Leyland – Nissan JV

• Formed in 2007 to manufacture next generation LCVs

• “Japanese Quality with Indian Relevance”

2

• DOST was the 1st product to be rolled out of the joint venture

– Became the Segment No.1 brand in the states it was launched, within a year

– Launched in Sept 2011, Dost today enjoys a 60,000+ customer base

• STiLE was the 2nd product to be rolled out of the joint venture

– Based on the globally awarded NV200 platform from Nissan

– Launched in Oct 2013

– It is the Most Fuel Efficient MPV in its category

Page 3: MiTR Bus Training Content v1

Built on “F24” Platform (from NISSAN) 3

Based on the Nissan F24, light commercial vehicle platform

F24 Platform is manufactured by 3 leading world brands, namely - Nissan, UD Nissan Diesel – a Volvo AB company & Renault-Nissan Alliance

Fitted with the BOSCH Advanced Common Rail Technology based Nissan ZD30 Engine

Nissan ATLAS F24 Platform

Page 4: MiTR Bus Training Content v1

Ashok Leyland – World’s 4th Largest Bus Maker (FY12-13)

Sales in ‘000 - - - - >

4

Page 5: MiTR Bus Training Content v1

0

400mm

0

Low Floor (LF)

Low Entry (LE) 2 steps to go over rear axle

Floor Level

Bus Nomenclature 5

Each step height is 250mm

Page 6: MiTR Bus Training Content v1

0

Semi Low Floor (SLF) 1 or 2 steps

High Deck (HD) More than 2 steps

Floor Level

Bus Nomenclature 6

Page 7: MiTR Bus Training Content v1

Bus Body Structural Elements 7

Page 8: MiTR Bus Training Content v1

Bus Body Structural Elements

What panels are we referring to?

Skirt Panel

Front FRP Face Assembly

Rear FRP Face Assembly

Stretch Panel Driver Door

Fitment

Roof Panel Assembly

8

Page 9: MiTR Bus Training Content v1

Different Segments In Bus Industry

• Stage Carriage

• Contract Carriage

• City Bus

• Inter City Standard

• Inter city Luxury Coaches

• Schools

• Corporates - Staff Bus

• Airport Vehicles

9

Page 10: MiTR Bus Training Content v1

Various STAGE CARRIAGE Applications

URBAN + SUB-URBAN

(Intra-City)

STU

STU Governed & Operated

STU Owned, Operated by Pvt Contractors

Owned & Operated by Pvt Contractors

PRIVATE

Contractors run on Individual Permits

INTER-URBAN

(Inter-City)

STU

Non-AC Sitting

AC Sitting Hi-Decker Twin Axle

Multi-Axle PRIVATE

Non-AC Sitting

AC Sitting Non-AC Sleeper

AC Sleeper

Hi Decker Twin Axle

Multi-Axle

10

** Both Non-AC & AC Sitting version buses exist in this space

Page 11: MiTR Bus Training Content v1

Bus Market Fragmentation

Contract

School

ILCV Fully Built non AC

AC Fully Built

MCV Chassis non AC

MCV Chassis AC

MCV Fully Built

College – Larger legroom

Staff

Standard ILCV FBV

MCV Chassis non AC

MCV Chassis AC

Push back, semi push back, standard

Tours and Travels

Chassis – Non AC

Chassis AC

ILCV Coach

MCV Non AC

Push back, semi push back, standard

11

Page 12: MiTR Bus Training Content v1

Bus Market Trends – Next 2~3 Years

Urban

Sub-Urban

Inter-urban

Contract

BRTS to evolve in the country. Hybrid programs getting a mention

Second phase of JnNURM purchases. 10,000 nos.

MoUD uplifting standards for urban transportation and ITS

Increasing scope of advertizing in the revenue model

Rural connectivity scheme proposed over next 5 years

STU purchases shifting towards TCO approach

CPK benchmarks to offset removal of fuel subsidy and rising cost

Highest revenue impact segment to grow

Increased use of telematics and entertainment features

Shift from price driven to performance / comfort driven

Growing share of AC buses

Segmental shift towards ICV segment

12

Page 13: MiTR Bus Training Content v1

Stage Carrier vs Contract Carriage

Stage Carriage Contract Carriage

The Routes, number of trips, trip timings, number of stoppages are fixed Requires a permit from transport authorities Passengers flow in and out, high no. of standees, Overload in peak hours, Bus used rigorously - ‘abused’. Buses compete with each other (overtake, ‘steal’ passengers) Fares collected DIRECTLY from passengers. Fare structure in the range of 35~45 paise/km Bus traverses a distance of more than 300 Km per day. City suburbs (Moffusil) to heart of City

Owner decides all depending upon Contract Does not require Permit (PSV category registration) Hardly any overloading, conditions much less rigorous Fixed Monthly contract amount from the hirer (School, Corporate, Hotel) Primarily within city limits, distances to the tune of 100 to 150 Km / day

13

Page 14: MiTR Bus Training Content v1

…..Hence the implications

Stage Carriage Contract Carriage

The profit Model for Bus operator is driven by R E V E N U E S Highly sensitive to passenger carrying capacity, occupancy ratio, Trip cuts Business is unpredictable, depends on occupancy. Higher risk higher returns Tendency to overload passengers. ‘Abuse’ vehicle and replace in 3 to 4 years.

Profit model for bus owner is driven by C O S T S Highly sensitive to KMPL, Tyre life, Maintenance Costs, acquisition costs, financing & EMI Business is predictable. Lower returns, lower risk Disincentive to overload. Actual earnings begin after vehicle has been ‘freed’ from EMI (3 to 4 years). Want to run for at least 7 years

14

Page 15: MiTR Bus Training Content v1

Industry Overview

Segment 1 (<5Ton GVW) generates volumes primarily from the Maxi-cab Segment or School Buses in Tier-2&3 towns

Segment 2 (5-7.5Ton GVW) sales primarily from school bus application, followed by Staff Bus / Stage Carriage Applications

CLASSIFICATION 2008 – 09 2009 -10 2010 -11 2011 -12 2012 -13 2013 -14 (Apr-Dec)

CAGR Last 5 years

CAGR Last 3 years

LCV BUSES <5 ton (GVW) 10306 13647 15823 18711 17894 11081 12% 9% 5 - 7.5 ton (GVW) 16646 20774 20710 22010 20370 15024 3% -1% LCV Buses 26952 34421 36533 40721 38264 26105 7% 4%

NOTE: Upto 5Ton GVW buses comprise of 12/16 Seater vehicles 5-7.5T GVW Buses comprise of 24/27/32 Seater vehicles

0

5000

10000

15000

20000

25000

2008 - 09 2009 -10 2010 -11 2011 -12 2012 -13

LCV Bus Sales trend over last 5 years

Up to 5 ton > 5 ton - 7.5 ton

15

Page 16: MiTR Bus Training Content v1

Brands in LCV Passenger Segment

Starbus16

16

Tourister16 Starline16

Starbus24 Starbus Skool26 Starline27 Tourister25

Traveller14

Starline24

(Segment2: 5-7.5Ton GVW) Bus with seating capacity >16 Seater, but <=32 Seater

(Segment1: <5Ton GVW) Bus with seating capacity <=16 Seater FY14 Domestic Industry

~2,900/month

Traveller26

Seg1~1200/month

Seg2: 1700/month

Page 17: MiTR Bus Training Content v1

Attractive Exterior & Interior Styling

More Seating Capacity

Powerful Engine

Easy Availability of Spares

Comfortable Seating

Extensive Aftersales Network

Key Buying Factors for <7.5T GVW Buses

** Not necessarily in the same order of priority

These KBF’s are common to the segment, however, there is discrete preference for some of these factors for the 2

leading applications, i.e. School Bus & Staff/Permit Bus

High Fuel Economy

17

Page 18: MiTR Bus Training Content v1

Classification based of application

LCV Buses

School Bus

Comprise 70% of Segment2 Sales

Registered as School Bus

Operates majorly INTRA-City/Town

Buyers prefer OEM supplied Fully Built versions

Design highly regulated by STA’s

Seasonal Sales

Season-1 (Jan-Mar)

Season-2 (Apr-July)

Staff/Permit Bus

Comprise 70% of Segment1 Sales

Registered as Maxi-cab/Tourist Bus,

Operates majorly INTER City/Town

Buyers prefer Chassis for high level of customizations

No stringent regulations governing design

Year-around Sales

Staff Bus - Consistent across year

Permit Bus - Dependent on fresh Permit availability

** these trends can be different regionally to some extent

18

Page 19: MiTR Bus Training Content v1

Key Buying Factors for Lead Applications

** these preferences can change regionally to some extent

SCHOOL Bus

Modern Styling

More Seating Capacity

Comfortable Seating

Conforms to all safety regulations (Speed

Governor, etc)

Good Aftersales support

STAFF / PERMIT Bus

Powerful Engine

More Seating Capacity

High Fuel Economy

High Top Speed

Easy availability of Spares

19

Page 20: MiTR Bus Training Content v1

Variant Tree – M i T R Bus

M iTR Platform

6-tyre

3700mm WB, Power Steering

27–Seater –

Staff Bus

27–Seater – School Bus

Drive Away Chassis

NOTE: BSIII version will be available in Feb 2014, & BSIV by Apr 2014

20

Page 21: MiTR Bus Training Content v1

M i T R 21

Page 22: MiTR Bus Training Content v1

22 MiTR – Overall Dimensions

6-TYRE OVERALL DIMENSIONS Overall Length (A) – 7060mm Overall Width (B) – 2080mm Overall Height (C) – 2630mm Front Overhang (D) – 1140mm Wheelbase (E) – 3700mm Rear Overhang (F) – 2220mm Front Track (G) – 1612mm Rear Track (H) – 1480mm Angle of Approach - 22 degree Angle of Departure - 15 degree Ground Clearance - 198mm Passenger Platform Height - 760mm SALOON DIMENSIONS Length (L) - 5220mm Width (W) - 1960mm Height (S) - 1820mm

REAR VIEW

FRONT VIEW

LH SIDE VIEW

A

B

C

D E F

H G

NOTE: Overall Dimensions for both Standard & School Bus are the same

Page 23: MiTR Bus Training Content v1

M i T R – Technical Specifications

3.0L Common Rail Turbo-Intercooled Nissan ZD30 Diesel 116 horsepower @ 2750rpm 320Nm Torque @ 1600-2400rpm TREMEC Gearbox Full Synchromesh 5-Speed & Reverse

Being launched in 27-Seater 6-Tyre version with standard seats Both School Bus & Staff Bus will be available Power-assisted Steering a STANDARD feature AC Version with High Back seats under development

23

NOTE: Aforementioned specifications are the same for both Standard & School Bus

Page 24: MiTR Bus Training Content v1

Seating Layout

NOTE: The seating layout & capacity for both School Bus & Staff Bus is the same

24

Page 25: MiTR Bus Training Content v1

Driven by Technology – ZD30

Nissan ZD30 engine is the high-end brand of Light Diesel Engines Uses the highly efficient BOSCH Common Rail System with the Most Advanced Fuel Injectors Produces 116horsepower at 2750rpm FLAT torque of 320Nm Uses VISCOUS Radiator Fan 8~12% higher fuel efficiency

The only engine in its class to get BSIV accreditation without using Catalytic Convertor

D - Double Over Head Camshaft D - Direct Injection T - Turbo i - Intercooled

25

Page 26: MiTR Bus Training Content v1

Torque versus Engine RPM

SALIENT POINTS: Partner’s engine delivers flat max torque over 900rpm band. This reduces repetitive

gear shifts in city traffic conditions, and thus, improves fuel economy

26

0

50

100

150

200

250

300

350

Engi

ne

Torq

ue

(in

Nm

)

Engine RPM (in '000)

1400 1500 1600 1700 1800 1900 2000 2100 2200 2300 2400 2500

Page 27: MiTR Bus Training Content v1

Most Modern Gearbox

1 • Less weight due to Aluminum housing

2

• Better durability due to superior material spec

3

• Double cone synchronizers in 1st and 2nd speed gears

4

• Carbon synchronizers in 3rd and 4th speed gears

5 • Synchromesh in Reverse gear

6

• Higher efficiency due to cable operating shift system

7

• Parking brake mounting provision on transmission

8

• Higher oil replacement period (after every 2.40Lac kms)

9 • Easily serviceable (3 piece construction)

27

Page 28: MiTR Bus Training Content v1

Heavy Duty Rear Differential

1

• Higher torque carrying capacity due to bigger section of housing

2

• Better durability for gears and axle shafts due to superior material spec

3

• Lower running oil temperature due to banjo construction

4

• Optimized weight / Oil lubrication @ wheel end

5

• Easy for serviceable. Because banjo – fully floating construction

6

• Provision to adopt ABS System @ Wheel end

7

• Higher oil replacement period (90000kms)

28

Page 29: MiTR Bus Training Content v1

First-in-Class Parabolic Leaf Spring Suspension in Front & Rear

SALIENT POINTS: Every single leaf has, more or less, the shape of a complete multi leaf spring and thus it acts as a

complete spring in itself Because every leaf is one spring, we can add or take out leaves without compromising the

strength of the suspension

29

Page 30: MiTR Bus Training Content v1

Key Features on the Product 30

Large Adjustable ORVMS’s for easy

maneuvering

Large Pasted Windshield ensures no water leakage esp. in

rainy season

Dual Headlamps with separate

indicator lamps

Ergonomically designed driving

position

Contemporary Exterior Styling

Fog Lamp fitment

provision

Page 31: MiTR Bus Training Content v1

Key Features on the Product 31

Separate compartments for

brake light, side and reverse indicators

Rear Breakable Glass for

Emergency Exit

High Angle of Departure

Page 32: MiTR Bus Training Content v1

Key Features on the Product 32

Large Window Panes for better

ventilation

Low Entry height for easy ingress &

egress

Side opening for spare wheel

access

Side opening for Air Cleaner

serviceability

Integrated peep window for ease of maneuvering

Page 33: MiTR Bus Training Content v1

Key Features on the Product 33

Jack-Knife type door with full glass length panel for enhanced safety while exiting

Glass partition between driver

passenger seating, with safety bars

ECU-based speed limiter for meeting operating

regulations in key cities

Page 34: MiTR Bus Training Content v1

Key Features on the Product 34

First in Dual Tone interior (attached photograph is

only for illustration, actual colors would

vary)

Multi-functional display Instrument cluster

Cable-Shift gears for car-like driving experience

Hydraulic Power Steering with Tilt Mechanism a

STANDARD feature

Page 35: MiTR Bus Training Content v1

Key Features on the Product 35

Comfortable 2X2 seating layout with fixed back

seats

Powder Coated Hatrack structure for that extra

storage space

Colour-coordinated rust-proof Vinyl button-type flooring for

ease of cleaning

Rear Breakable Emergency Exit for passenger safety

Pre-painted GI Panels for the roof and side panels for low

maintenance

Safety rails for passenger protection during sudden braking

Page 36: MiTR Bus Training Content v1

Seat Design

SEAT SPECIFICATIONS Seat Pitch - 713mm Seat Width - 800mm Seat Depth - 380mm Seat Back Incline - 12 degrees Legroom - 280mm

* Side Armrest for the seat has been provided only for the seat opposite Passenger Door

36

NOTE: School Bus uses customized seats meant for the application, with provision of bottle holder, chin guard, under-seat school bag storage, etc.

ARAI tested seats for good ergonomics &

passenger safety

Page 37: MiTR Bus Training Content v1

MiTR – Standard Bus – USP’s

Contemporary Exterior Styling

Enhanced Passenger Comfort with Class-leading Low NVH & quieter passenger cabin

Advanced ZD30 DDTi engine offers flat torque at higher RPM, for minimal gear-shifts, especially in City driving conditions

8~12% Higher Fuel Economy

37

Page 38: MiTR Bus Training Content v1

MiTR – Standard Bus – USP’s

Large Window Panes for good overall view

Low Passenger Step-in height

First-in-Class Parabolic Leaf Spring Suspension in Front & Rear, custom-made to provide best in class ride comfort

38

Page 39: MiTR Bus Training Content v1

MiTR – School Bus – USP’s 39

Meets the MOST stringent of School Bus code regulatory requirements in the country, including Tamil Nadu

Page 40: MiTR Bus Training Content v1

Key Features on the Product

Destination Board stating the Bus Route, as per

regulation

Safety Rails outside window

panes for children

School Bus signage on the front of the bus as

per school bus code specifications

40

Page 41: MiTR Bus Training Content v1

Key Features on the Product

School Bus signage on the front of the bus as

per school bus code specifications

Pull-Type sliding foot-step to assist the

youngest of children towards easy ingress

Stop Signage integrated to the door for

cautioning commuters when door is open

41

Page 42: MiTR Bus Training Content v1

Key Features on the Product

Emergency exit hinged door in case of any

exigency (as per school bus regulation)

Additional Emergency open-able Rear Hatch for emergency exit (as per school bus code in

TN & MH)

Destination Board stating the Bus Route, as per

regulation

42

Page 43: MiTR Bus Training Content v1

Key Features on the Product

Safety Rail Cage to restrict children

movement in driver compartment

Safety Rail for children sitting

next to the passenger door

Notice Board behind driver seat for

displaying important information

Emergency stop switch on the Stantion Pipes

(3 in total)

Grab Rail for ease of climbing in, on the

passenger entry door

43

Page 44: MiTR Bus Training Content v1

Key Features on the Product

Under-seat storage space for children to

stack school bags

Foldable Arm-rests on all rows

of seats for additional safety

Notice Board behind driver seat for

displaying important information

Grab-handles and Water bottle

hooks on all seats

44

Page 45: MiTR Bus Training Content v1

Other Safety Features in the Bus 45

FIRE - EXTINGUISHER

FIRST - AID BOX SPEED

GOVERNOR – ECU BASED

Page 46: MiTR Bus Training Content v1

MiTR – School Bus – USP’s

First-in-Class Large, Side Emergency Door & Rear Emergency hatch for added safety of our little ones

First-in-Class Parabolic Leaf Spring Suspension in Front & Rear, custom-made to provide best in class ride comfort

Fitted with Window safety rails & Grab-rail on passenger door for easy ingress & egress for children

Pull type additional low foot-step for tiny toddlers

46

Page 47: MiTR Bus Training Content v1

MiTR – School Bus – USP’s

Seats fitted with Chin-Guard, Bottle Holders, Safety arm-rests & under-cushion bag storage

Emergency Stop Switch on Stantion Pipes, both in front & rear

47

Page 48: MiTR Bus Training Content v1

48

Page 49: MiTR Bus Training Content v1

Technical Specifications overview 49

OEM Version Engine

Capacity (in cc)

Power (in hp)

Torque (in Nm)

Wheel base (in

mm)

Seating Capacity (in nos.)

Tyre Size Gross

Weight (in kgs)

Ground Clearance (in mm)

Turning Radius (in m)

Tata Starbus24 2948 100 300 3400 24 7.50 X 16, 16PR 6520 210 6.2 Eicher Starline24 3298 95 285 3350 24 8.25 X 16, 16PR 5400 210 6.5 Mahindra Tourister25 2609 80 205 3320 25 7.00 X 16, 12 PR 5440 190 7.3 Tata Starbus Skool26 2948 100 300 3400 26 7.50 X 16, 16PR 6520 200 6.2 Force Traveller26 2149 129 295 4020 26 215 / 75 R15 5250 170 7 Eicher Starline27 3298 95 285 3515 27 7.50 X 16, 16PR 7450 210 7.8 Ashok Leyland

MiTR 27 2953 118 320 3700 27 7.00 X 16, 14PR 6050 198 7.2

Page 50: MiTR Bus Training Content v1

MiTR Drive Away Chassis (for buyers seeking customizations)

NOTE: The chassis will be supplied without Instrument Panel (Dash Board)

Actual vehicle would vary from the image shown here

Page 51: MiTR Bus Training Content v1

MiTR Chassis – Possible Advantages

Can be promoted in any segment, namely – Staff Bus Application Route Permit Bus Application School Bus Application Tourist Bus Application

Can address region-specific buyer requirements in terms of

Exterior Styling Structural design Interior trim levels, and Seating layout options

Page 52: MiTR Bus Training Content v1

We have a BIGGER Footprint in the country now w.r.t. Last Year

52

Page 53: MiTR Bus Training Content v1

LCV-Exclusive Network Strength

Main Dealership (Operational)

Main Dealership (Under progress)

Additional Touch Point (ATP)

Show Window (SW)

300+ Customer

Touch Points PAN INDIA

53

Page 54: MiTR Bus Training Content v1

Modern Facilities for Quality Customer Experience

• State-of-the-Art 3S facilities across the country

• Service-at-Site Vans with necessary tools & equipment

• 16 hour Call Center facility in 9 Regional Languages

• Assistance on:

• Sales / Aftersales enquiry

• Breakdown assistance

54

Page 55: MiTR Bus Training Content v1

28 Finance Partners . . . 55

Page 56: MiTR Bus Training Content v1

Expectations from Field Sales