mitex pine

© 2009 Strategic Horizons LLP

B. Joseph Pine IIStrategic Horizons LLP

13 High Point Road

Dellwood, MN 55110 USA

+1 (651) 653-6850

[email protected]

www.StrategicHorizons.com


13 High Point Road


+1 (651) 653-6850

[email protected]


Retailing & the Experience Economy


CBW-MITEXOctober 12, 2009

CBW-MITEXOctober 12, 2009

DeliverDeliver

ServicesServices

MakeMake

GoodsGoods

CommoditiesCommodities

ExtractExtract

The Progression of Economic ValueThe Progression of Economic Value

Commoditization

StageStage

ExperiencesExperiences

Commoditization


MakeMake

StageStage


ServicesServices

GoodsGoods


ExtractExtract

DeliverDeliver


Commoditization

Commoditization


Commodities

Experiences

Services

Goods

The Coffee ProgressionThe Coffee Progression

Competing Against the WorldCompeting Against the WorldCompeting Against the WorldCompeting Against the World

© 2006 Strategic Horizons LLP© 2006 Strategic Horizons LLP

TimeTime

AttentionAttention

MoneyMoney

: Limited: Limited

: Scarce: Scarce

: Consumable: Consumable

The ExperienceThe ExperienceISIS

the Marketingthe Marketing

The ExperienceThe ExperienceISIS

the Marketingthe Marketing

Give workers roles to play Characterize those roles

• Names• Scripts• Costumes• Body language• Props

Act with intention Enact dramatic structure

Give workers roles to play Characterize those roles

• Names• Scripts• Costumes• Body language• Props

Act with intention Enact dramatic structure

Principles of Acting



AuthenticityAuthenticity


ServicesServices

GoodsGoods


EconomicEconomicOutputOutput

BusinessBusinessImperativeImperative

SupplySupply

ConsumerConsumerSensibilitySensibility

ControlControl

ImprovImprovee

RendeRenderr

AvailabilitAvailabilityy

CostCost

QualityQuality

AuthenticAuthenticityity


Economic ChangesEconomic ChangesEconomic ChangesEconomic Changes


AuthenticityAuthenticity


InauthenticityInauthenticity

say you’re authenticsay you’re authentic

be authenticbe authentic

say you’re authenticsay you’re authentic

• If you are authentic, you don’t If you are authentic, you don’t have tohave to

• If you say you’re authentic, you If you say you’re authentic, you betterbetter

• It’s easier to be authentic, if you It’s easier to be authentic, if you don’tdon’t

Three Rules to Do Business ByThree Rules to Do Business ByThree Rules to Do Business ByThree Rules to Do Business By


This above all,—to thine own self This above all,—to thine own self be true;be true;And it must follow, as the night the And it must follow, as the night the day,day,Thou canst not then be false to any Thou canst not then be false to any man.man.

--PoloniusPolonius

William Shakespeare, Hamlet, Prince of Denmark, Act I, Scene 3, lines 80-82.William Shakespeare, Hamlet, Prince of Denmark, Act I, Scene 3, lines 80-82.

The Polonius TestThe Polonius TestThe Polonius TestThe Polonius Test

IS what it IS what it says it issays it is

Real-realReal-real

Fake-fakeFake-fake

Real-fakeReal-fake

Fake-realFake-realIs NOT Is NOT what it what it

says it issays it is

Is NOT Is NOT true to true to itselfitself

IS true IS true to itselfto itself

Rendering AuthenticityRendering AuthenticityRendering AuthenticityRendering Authenticity


= Origin + History = Origin + History HeritageHeritage

Being True to Self


= Venue + Event = Venue + Event PlacePlace

Being What It Says It Is


DeliverDeliver

ServicesServices

MakeMake

GoodsGoods


ExtractExtract


Commoditization

StageStage


Commoditization



13 High Point Road


+1 (651) 653-6850

[email protected]



13 High Point Road


+1 (651) 653-6850

[email protected]

www.StrategicHorizons.com© 2009 Strategic Horizons LLP



mitexOctober 12, 2009

mitexOctober 12, 2009

mitex pine

Business

youre authentic

progression of economic

coffee progression

experience economy mitex

high point road dellwood

joseph pine

experience economy cbwmitex

workers roles