mit sloan 0807
Post on 14-Sep-2014
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Travels around the Internet
Saul KleinMIT Sloan School
Financial map of the last 14 years….
1993-2007
Trying to push old media uphill....
1993-1994
Riding the first Internet mini wave….
1995-1997
Watching the ascent from Redmond….
1997-1999
Experiencing the bubble bursting…
2000-2002
Going back to basics in Europe….
2002-2004
The web reaches an inflection point….
2004-2006
Doubling down on the Internet….
2003-today
Web is huge and no longer American….
Broadband is widely adopted….
It’s also not just English speaking….
Online advertising has tipped…
Young technical talent is global …
It’s been a very eclectic experience….
PublishingEntertainment
MarketingTechnology
Retail
Trying lots of different approaches….
PublishingEntertainment
MarketingTechnology
Retail
SubscriptionFreemiumAdvertising
E-commerceNon-profit
Operating at very different stages….
PublishingEntertainment
MarketingTechnology
Retail
SubscriptionFreemiumAdvertising
E-commerceNon-profit
SeedEarly-StageFortune 500
Playing lots of different roles….
PublishingEntertainment
MarketingTechnology
Retail
SubscriptionFreemiumAdvertising
E-commerceNon-profit
SeedEarly-StageFortune 500
FounderBoard Member
CEOGeneral Management
MarketingInvestor
Thinking about starting the business…
OpportunityOthers
Ownership
How big is the opportunity….
Who are the others….
What level of ownership is available….
Thinking about starting the business…
OpportunityOthers
Ownership
CustomersConversationsConvenience
CostsCompetition
Maniacal focus on the customer….
Encourage customer conversations….
Offer new levels of convenience….
Leverage and manage cost structure…
Let the competition worry about itself…
Seeding first-time entrepreneurs….
is now in 60+ cities….
Go out there, think big, take some risks…
It’s ok to fail…learn from your mistakes
Pick yourself up and try again…
