Misleading Advertisements

Nutrition

Nutrition: misleading ads

• http://video.cnbc.com/gallery/?video=3000066429

Campbells Soup• http://www.youtube.com/watch?v=IN3c4rZJNd4

• High Sodium diets have been linked to cardiovascular disease in medical studies• In February 2010, Campbell Soup announced that it would re-formulate over 60%

of its condensed soups to reduce the sodium content of 23 of them up to 45%• The company is putting the salt back in. With Campbell’s soup sales sliding in

recent times, Morrison believes that lower salt levels have translated to lower taste for their customers, and that the tweaked offerings may have been responsible for the flagging financials. The company hopes to tempt soup-lovers back by increasing sodium levels up to about 650mg per serving (they had been brought down from 800mg to 480mg) in many of the cans in their Select Harvest line.

• Currently, on average Canadians consume 3400 mg of sodium per day• Health Canada suggest Adults and Teens consume 1500mg per day• 51-70 years old, 1300mg per day

per 250 mL serving Amount % Daily Value

Calories 100 –––Fat 1 g 2 %Saturated Fat 0.2 g 1 %Trans Fat 0 gCholesterol 0 mg –––Sodium 480 mg 20 %Carbohydrate 20 g 7 %Fibre 2 g 8 %Sugars 13 g –––Protein 2 g –––Vitamin A ––– 4 %Vitamin C ––– 0 %Calcium ––– 2 %Iron ––– 6 %

Committed to Our Comunity• “Campbell values our long-standing relationship within the

community. That’s why we’re involved in so many community-based programs that help benefit Canadians across the country. On top of being dedicated to raising awareness of the issue of hunger through our food bank partnerships, we’re also helping to nourish young minds through our Labels for Education program and making our workplace and manufacturing processes more sustainable.”• Campbell's Labels for Education™ is a school support program

whereby registered schools or institutions collect labels from Campbell product labels and redeem them for educational resources ranging from sports equipment and musical instruments to video equipment and computers

Fast Food, Fat Profits: Obesity in America• http://www.youtube.com/watch?v=slwgXXVXM3I

• Question to Consider:• Why is there a correlation between Low –Income Status and

Obesity?

Next Class• Canada Food Guide• The pros and cons of the Food Guide

• Article for thought…• http

://www.weightymatters.ca/2013/11/parents-fined-for-not-sending-ritz.html

The Canada Food Guide

http://www.has.uwo.ca/hospitality/nutrition/pdf/foodguide.pdf

Making healthy food choices with the Food Guide• Food Portions • North Americans suffer from “portion distortion.” A

food portion (or serving of food) is the amount of food an individual chooses to eat. There is no standard amount for everyone. • For example, a toddler’s food portion will be much

smaller than an adult’s portion. An adolescent boy’s serving of food will likely be larger than that of an adult male.

• Food Guide Servings • Canada’s Food Guide recommends different numbers of daily

Food Guide Servings in each food group for males and females at various ages. A Food Guide Serving is a reference amount of food in each food group. It helps people compare how much they eat with what is recommended in Canada’s Food Guide. Everyone two years of age or older should consume the recommended number of Food Guide Servings each day. • The recommended Food Guide Servings help us plan for and

consume the right amount of energy and nutrients throughout the day as meals and snacks. Physical activity increases our energy and nutrient requirements. If we are very active, our extra caloric needs should ideally come from a choice of nutrient-dense foods (i.e., larger portions or a greater number of servings from the four good groups).

• Foods to Limit Canada’s Food Guide encourages us to limit consumption of foods and beverages that are high in calories, fat, salt, or sugar, or those that do not contain significant amounts of nutrients. No recommended number or size of servings is identified for the diverse category of “foods to limit,” which ranges from soft drinks to potato chips. We are encouraged to consume fewer of these “less healthy choices.” Foods to limit are not a regular part of the eating pattern identified in Canada’s Food Guide.

RM-1 NU: Food Guide Servings Analyzer• Complete using the Canada Food Guide

Next Class• Energy Expenditure