minimum viable user experience
TRANSCRIPT
Minimum Viable UXWhat is the least we can do to create great experiences?
EXPERIENCE
EXPERIENCE
EXPERIENCE
EXPERIENCE
UX provides design direction and insight to make smart, powerful, efficient products and services that delight users.
What is User Experience?
What we see as Product Design
SurfaceVisual Design10%
SurfaceVisual Design
Prototype
Look & Feel
Research & Validation
Plan & Discovery
10%
90%
Design is not just what it looks and feels likeDesign is how it all works
TOUCH
Typical Apple Product...
A Google product
FIND
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Your company’s App
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NEW
THE EXPERIENCE IS THE PRODUCT
THE EXPERIENCE IS THE PRODUCT
I’M THE NEW HERO DESIGNER
MARKETING
PRODUCT MANAGER
Customer Support
DEVELOPER
UI DESIGNER
UX DESIGNER
THE EXPERIENCE IS THE PRODUCT
→ UX ←→ DESIGN
THE PROCESS1. Find the problem2. Analyse the audience3. Work out the solution4. Find the medium to deliver the solution to the
audience in the most efficient way
1. WHAT IS THE PROBLEM?
We need to develop a mobile app that...
WHY?
WHY?
WHY?
WHY?WHY?
Problem
Customers don’t have custom dashboards
Solution
Custom dashboards
Lack of focus on the real customer
WHAT IS THE PROBLEM?
USER JOURNEY
User journey
Key takeaways
Key takeaways
● A better understanding of the problem will generate
multiple solutions.
● User journeys aligns the vision for the project
● Higher level of what’s involved when achieving a goal
● See all of the steps a user is taking - which might be
too many.
2. WHO HAS THE PROBLEM?16-67 year old male / female?
TYPES OF USERS
● typical user
● non user
● extreme user
● peripheral users
● expert users
● subject matter expert
● wannabe user
● should be user
● future user
● past user
● hater
● loyal to competitor
1 on 1. It’s like fast forwarding into the future
DIGITAL GIVE US DATA
3. Testing ideas with prototypes
Invisionapp.com
Marvelapp.com
Proto.io
3. Testing ideas
www.talkingtohumans.com
3. Testing ideas
USERS BUY ON VALUE NOT FEATURES
Refine the product
Refine the product
Great products are understandable (set expectations
and live up to them) and meaningful (help people solve
problems or accomplish goals) and, hopefully, delightful.
What is great product design?
KEY TAKEAWAYS
● Reimagine your product spec as a press release defining what the update is, who it is for and why it matters
● Watch and observe people because what they say they do is often very different from their actual behavior
● Design flows, not screens – when users complete a task (like signing up), make sure there are pathways for them to continue down (discover new products, find friends, etc)
● There are no silver bullets. It is the cumulative effect of lots of little improvements that create successful products.
● Share your ideas early and often – your designs don’t need to be saved for a big reveal
WRAP UPP6 H E A R T
Key takeaways
Let’s do this...
Before this...
And definitely before any of this...
➔ UX Matters
➔ UX Matters
➔ Working vs fancy
➔ UX Matters
➔ Working vs fancy
➔ User journey
➔ UX Matters
➔ Working vs fancy
➔ User journey
➔ Learn the language
➔ UX Matters
➔ Working vs Overkill
➔ Mindset
➔ Learn the language
➔ Users’ time is precious
Suggested reading
Q?