mindset beyond the myth - practice, applicability and teachability of design thinking

BRISKROADambassadors of design thinking

evaluating the future practice,applicability and teachability of

design thinking through workshop challenges

mindsetbeyond myth the

http://www.dmi.org/dmi/html/conference/academic12/academic.htm

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agendatowards the next generation of Design Thinking

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KilianMoser JensPohl DianaSchneider

2Diana SCHNEIDER I [email protected] DMI I Leading Innovation through Design

design thinking groundbreaking new field?

design thinking

word usage frequency 1900-2008

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design thinking limited to the design world?

design thinking


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design thinking a hype past its peak?

design thinking previously future outlook ?

Product life cycle theory

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design thinking re-invention towards further growth

design thinking previously future outlook ?

S-curve theory of innovation

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research goalthe future potential of design thinking...

... in a non-design context

?

technology managemententrepreneurs business admin.

social sciences educationpublic serviceshigh-tech start-ups

engineering

design thinking

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research goalthe future potential of design thinking...

... in a non-design context

?

technology managemententrepreneurs business admin.

social sciences educationpublic serviceshigh-tech start-ups

engineering

design thinking

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design thinking workshop mindset - methods - process

participants academic backgrounds previous knowledge current occupation weeks 15 8 2consultantentrepreneuremployeestudent

workshop impressions © MOSER 2012


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design thinking workshop mindset - methods - process

participants academic backgrounds previous knowledge current occupation weeks 15 8 2consultantentrepreneuremployeestudent

workshop impressions © MOSER 2012


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not just another workshopkey differentiating factors

impact on ecosphere3-step approach coached autonomy urban challenges monitor before / after

workshop D1

workshop D2

teamwork

1.

2.

3.

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key differentiating factors


workshop D1

workshop D2

teamwork

1.

2.

3.

not just another workshop

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workshop D1

workshop D2

teamwork

1.

2.

3.


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workshop D1

workshop D2

teamwork

1.

2.

3.


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workshop D1

workshop D2

teamwork

1.

2.

3.


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room for improvement in the non-design world

understanding - ownership - diffusion

catalyse by design

vague current positioning of DT

workshop enables DT incubation on 3 levels

success factors of workshop

research findingspractice, applicability and teachability of next generation design thinking


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research dataDT from the design novices‘ stance

CDTM community - non-participants

workshop participants

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qualitative analysis of 48 non-designers

15

33

Business Administration

Communication Engineering

Computer Science

Computer Science

ElectricalEngineering

Mathematics

Mechanical Engineering

Political Science

Media Informatics

Business Administration

Engineering

other

research data


CDTM community - non-participants

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1vague current positioning of DTlimited exposure and understanding

no yes

previous exposure to DT: previous understanding of DT:


“define, research, ideate, prototype, choose, implement, learn”

“brainstorming in a team, writing on a scratchpad and discussing”

nuanced

clichéexcerpt

previous opinion of DT:

„innovative solutions for wicked problemswhen an engineering approach

produces predictable outcomes“

“I thought it was mainly used in design consultancies.”

nuanced

cliché


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the myth leaves room for opportunity

limited awareness

ambiguous understanding

false „cure-all“ branding

criticised by design community

1vague current positioning of DT

clear-cut next generation of DT understood by non-designers

need for

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the myth leaves room for opportunity

limited awareness

ambiguous understanding

false „cure-all“ branding

criticised by design community

1vague current positioning of DT

clear-cut next generation of DT understood by non-designers

need for

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UN

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IFFUS

ION

OWNERSHIP

2incubation of next generation of DTinformation flow through 3 layers

design world

non-design world

1 2 3

design novice

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2incubation of next generation of DTinformation flow through 3 layers

design world

non-design world

1 2 3

design novice


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2incubation of next generation of DTinformation flow by 3 impact groups

design novice

design world

non-design world

workshop participantlecturer ecosphere


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2incubation of next generation of DTinformation flow by 3 impact groups

design novice

design world

non-design world

workshop participantlecturer ecosphere


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2understanding of DTworkshop outcome

late-night parking

public service waiting

library break

playground contacts construction site lunch

UN

DE

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DIN

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DIFFU

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N

OWNERSHIP

1. 2. 3.

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KilianMoser JensPohl DianaSchneider 2understanding of DTworkshop outcome

late-night parking

public service waiting

library break

playground contacts construction site lunch

UN

DE

RS

TAN

DIN

G

DIFFU

SIO

N

OWNERSHIP

1. 2. 3.

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2understanding of DTself-evaluation

has your understanding (method, mindset, tools) of DT improved through the workshop?

has your opinion (content, purpose, benefit) of DT improved through the workshop?

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OWNERSHIP

1. 2. 3.

participants with prior knowledge


participants without prior knowledge


1 = not at all 2 3 4 very much = 5


m

m

m

m

m

min. median max.22

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KilianMoser JensPohl DianaSchneider 2understanding of DTself-evaluation

has your understanding (method, mindset, tools) of DT improved through the workshop?

has your opinion (content, purpose, benefit) of DT improved through the workshop?

UN

DE

RS

TAN

DIN

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DIFFU

SIO

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OWNERSHIP

1. 2. 3.







m

m

m

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min. median max.22

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N2ownership of DTapplication of DT in own work 1. 2. 3.

OWNERSHIP

applied DT after workshop? consider applying DT in the future?

no yes yes

applying DT

ideationsoftware development prototyping business consulting

reasons to apply DT (interview excerpts)?

- support ideation + problem solving process- facilitate communication - drive teamwork in a more process-oriented way- identify user needs

- required team acceptance of benefits + roles of a designer- highest potential in projects with unclear structures - tackle complex tasks - projects with tangible, physical products - facilitate interaction with end consumers/ users

benefits

framework

© SCHEWTSCHENKO 2012

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N2ownership of DTapplication of DT in own work 1. 2. 3.

OWNERSHIP

applied DT after workshop? consider applying DT in the future?

no yes yes

applying DT

ideationsoftware development prototyping business consulting

reasons to apply DT (interview excerpts)?

- support ideation + problem solving process- facilitate communication - drive teamwork in a more process-oriented way- identify user needs

- required team acceptance of benefits + roles of a designer- highest potential in projects with unclear structures - tackle complex tasks - projects with tangible, physical products - facilitate interaction with end consumers/ users

benefits

framework

© SCHEWTSCHENKO 2012

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2diffusion of DTparticipants sharing information

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OWNERSHIP

1. 2. 3.

CDTM community

talked about DT workshop with non-participants

shared DT workshop materialwith non-participants

noyesworkshop participants CDTM community

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KilianMoser JensPohl DianaSchneider 2diffusion of DTparticipants sharing information

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OWNERSHIP

1. 2. 3.

CDTM community




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2diffusion of DTparticipants sharing information

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OWNERSHIP

1. 2. 3.

CDTM community




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KilianMoser JensPohl DianaSchneider 2diffusion of DT

UN

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DIFFU

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OWNERSHIP

1. 2. 3.

CDTM community

workshop participants previous exposure to DT:

source of information:

no

n.a

yesCDTM community

General media .University lecture .

Friends, family, acquaintances .Specific literature .

Previous DT workshop . Business case

ecosphere word of mouth

DT workshop participant

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2diffusion of DTinformation flow to ecosphere

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OWNERSHIP

1. 2. 3.

CDTM community

workshop participants CDTM community

“A mind-set to focus on people, problems, context when creating a

solution (product/ service/ measure).”

“Creative, systematic and interdisciplinary approach to

innovative solutions.”

“It's a methodology and process, which is used to understand and solve a defined

problem.”

“not purely aesthetics of a product. It applies workflows from design schools

to a larger class of problems. e.g business processes.”

define DT- 2 months later -

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KilianMoser JensPohl DianaSchneider 2diffusion of DTinformation flow to ecosphere

UN

DE

RS

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DIN

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DIFFU

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N

OWNERSHIP

1. 2. 3.

CDTM community

workshop participants CDTM community

“A mind-set to focus on people, problems, context when creating a

solution (product/ service/ measure).”

“Creative, systematic and interdisciplinary approach to

innovative solutions.”

“It's a methodology and process, which is used to understand and solve a defined

problem.”

“not purely aesthetics of a product. It applies workflows from design schools

to a larger class of problems. e.g business processes.”

define DT- 2 months later -

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+

3workshop format evaluationkey success factors

• interdisciplinary teams • theory, cases, action-based tasks• 2-week urban challenges • self-managed design process• coached autonomy• hands-on workshop material• honesty about DT limits

incubation of next generation of DT to workshop participants and their ecosphere

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+




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+




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D

1950 1960 1970 1980 1990 2000 2010 2020?

design scope

productscommunications

spacesenvironments

human factorsmarketing

systemsdesign languages

design engineeringinterdisciplinarity

new mediainteraction designs

experiences/ servicesbrands

organisationssustainability

corporate strategiessocial innovation

open innovationfuture scenarios

national innovation strategiesinternational field innovation

evolution of d

esign th

inkingC O S M E T I Cmaking things pretty

T A C T I C A Lmaking products & services functional, desirable, distinctive

S T R AT E G I Ccreating new value, innovating the world

A.Wassermann, Carnegie Mellon

design. to be definedparadigm shift of the métier


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inform, connect, enable, catalyse.

incubate.

future of design thinkingdesigners‘ new role

integrative thinkingholistic thinking

creative quotientsimplexityhybrid thinkingsystems thinking

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inform, connect, enable, catalyse.

incubate.

future of design thinkingdesigners‘ new role

integrative thinkingholistic thinking

creative quotientsimplexityhybrid thinkingsystems thinking

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back-upadditional research

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Diana SCHNEIDERDesign Thinker l Founder

[email protected]

Kilian MOSERPhD Candidate

[email protected]

BRISKROADambassadors of design thinking

@31Diana SCHNEIDER I [email protected] DMI I Leading Innovation through Design

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http://www.cdtm.de

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mailto:d.schneider%40briskroad.com?subject=Your%20Presentation%20at%20the%20DMI%20conference

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