mind 2.0: your mind is #inyourpants

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Your Mind Is In Your Pants Lenny Rachitsky @lennysan

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Page 1: Mind 2.0: Your mind is #InYourPants

Your Mind Is In Your PantsLenny Rachitsky

@lennysan

Page 2: Mind 2.0: Your mind is #InYourPants

Your Mind Is In Your PantsLenny Rachitsky

@lennysan Mobile phones!

Page 3: Mind 2.0: Your mind is #InYourPants

Goal: Blow your mind

Page 4: Mind 2.0: Your mind is #InYourPants

Look familiar?

Page 5: Mind 2.0: Your mind is #InYourPants

How did we get here?

Page 6: Mind 2.0: Your mind is #InYourPants

What’s happening

Page 7: Mind 2.0: Your mind is #InYourPants

Addiction

Page 8: Mind 2.0: Your mind is #InYourPants

Always with us

Page 9: Mind 2.0: Your mind is #InYourPants
Page 10: Mind 2.0: Your mind is #InYourPants

They’re fun!

Page 11: Mind 2.0: Your mind is #InYourPants

But that’s not it.

Page 12: Mind 2.0: Your mind is #InYourPants
Page 13: Mind 2.0: Your mind is #InYourPants

Mind 2.0 = Brain + Cloud

Page 14: Mind 2.0: Your mind is #InYourPants

Mind 2.0 = Brain + Cloud

Portal

Page 15: Mind 2.0: Your mind is #InYourPants

That’s crazy!

Page 16: Mind 2.0: Your mind is #InYourPants

Todo’s

Social status

Friends

EnemiesPlans

Logic

Family

Places

Our Minds Hold

Skills

DatesDislikes

Facts

Likes

Memories

Page 17: Mind 2.0: Your mind is #InYourPants

Todo’s

Social status

Friends

EnemiesPlans

Likes

Dislikes

Facts

Family

Places

Skills

DatesLogic

Mind 2.0

Memories

Page 18: Mind 2.0: Your mind is #InYourPants

Reconnecting to our minds

Page 19: Mind 2.0: Your mind is #InYourPants

Mind 2.0:Offloading work and information that is not essential for you to have instantly -- from your mind to the cloud.

Page 20: Mind 2.0: Your mind is #InYourPants

Your mind

Page 21: Mind 2.0: Your mind is #InYourPants

Physiological

Your mind

e.g. How to walk, breath

Page 22: Mind 2.0: Your mind is #InYourPants

Instincts

Physiological

e.g. don’t run off that cliff

Your mind

Page 23: Mind 2.0: Your mind is #InYourPants

Instincts

Physiological

Skills

e.g. how to play piano

Your mind

Page 24: Mind 2.0: Your mind is #InYourPants

Instincts

Physiological

Skills

Hierarchy

e.g. my boss is in charge

Your mind

Page 25: Mind 2.0: Your mind is #InYourPants

Instincts

Physiological

Skills

Hierarchy

Memories

e.g. my first date

Your mind

Page 26: Mind 2.0: Your mind is #InYourPants

Instincts

Physiological

Skills

Hierarchy

Memories

Opinions

e.g. I like ice-cream

Your mind

Page 27: Mind 2.0: Your mind is #InYourPants

Instincts

Skills

Hierarchy

Memories

Opinions

Physiological

Facts e.g. The capital of Canada

Your mind

Page 28: Mind 2.0: Your mind is #InYourPants
Page 29: Mind 2.0: Your mind is #InYourPants
Page 30: Mind 2.0: Your mind is #InYourPants

Mind 2.0 = More efficient, more creative, and more intelligent.

Page 31: Mind 2.0: Your mind is #InYourPants

Instincts

Skills

Hierarchy

Memories

Opinions

Physiological

Essential instantly

Your mindFacts

Page 32: Mind 2.0: Your mind is #InYourPants

Hierarchy

Memories

Opinions

Not essential instantly

Essential instantly

Your mindFacts

Instincts

Skills

Physiological

Page 33: Mind 2.0: Your mind is #InYourPants

Hierarchy

Memories

Opinions

Ripe for offloading

Cannot offload

Your mindFacts

Instincts

Skills

Physiological

Page 34: Mind 2.0: Your mind is #InYourPants

Hierarchy

Memories

Opinions

Mind 2.0Facts

The Cloud

Page 35: Mind 2.0: Your mind is #InYourPants

Hierarchy

Memories

Opinions

Mind 2.0Facts

Consciousness

Page 36: Mind 2.0: Your mind is #InYourPants

Hierarchy

Memories

Opinions

Mind 1.5

Facts

Page 37: Mind 2.0: Your mind is #InYourPants

Hierarchy

Memories

Opinions

Mind 2.0

Facts

Page 38: Mind 2.0: Your mind is #InYourPants

That’s crazy!

Page 39: Mind 2.0: Your mind is #InYourPants

That’s crazy!

Page 40: Mind 2.0: Your mind is #InYourPants

What’s next?

Page 41: Mind 2.0: Your mind is #InYourPants

Hierarchy

Memories

Opinions

Facts

Page 42: Mind 2.0: Your mind is #InYourPants

Hierarchy

Memories

Opinions

Facts

Decision

Page 43: Mind 2.0: Your mind is #InYourPants

Hierarchy

Memories

Opinions

Facts

Decision

What’s happening

Page 44: Mind 2.0: Your mind is #InYourPants

Decision

What’s happening

Page 45: Mind 2.0: Your mind is #InYourPants
Page 46: Mind 2.0: Your mind is #InYourPants

How did this happen?

Page 47: Mind 2.0: Your mind is #InYourPants

Trends converge

Page 48: Mind 2.0: Your mind is #InYourPants

Smartphones

Trend convergence

Page 49: Mind 2.0: Your mind is #InYourPants

Smartphones

Accessible social graph

Trend convergence

Page 50: Mind 2.0: Your mind is #InYourPants

Smartphones

Accessible social graph

Always-on location sharing

Trend convergence

Page 51: Mind 2.0: Your mind is #InYourPants

Smartphones

Accessible social graph

Always-on location sharing

Notifications

Trend convergence

Page 52: Mind 2.0: Your mind is #InYourPants

Smartphones

Accessible social graph

Always-on location sharing

Notifications

SensorsTrend

convergence

Page 53: Mind 2.0: Your mind is #InYourPants

Smartphones

Accessible social graph

Always-on location sharing

Notifications

Sensors

Always-on data plans

Trend convergence

Page 54: Mind 2.0: Your mind is #InYourPants

Smartphones

Accessible social graph

Always-on location sharing

Notifications

Sensors

Always-on data plans

Cloud computingTrend

convergence

Page 55: Mind 2.0: Your mind is #InYourPants

Smartphones

Accessible social graph

Always-on location sharing

Notifications

Sensors

Always-on data plans

Cloud computing

Free venue databases

Trend convergence

Page 56: Mind 2.0: Your mind is #InYourPants

Smartphones

Accessible social graph

Always-on location sharing

Notifications

Sensors

Always-on data plans

Cloud computing

Free venue databases

Free distribution channels

Trend convergence

Page 57: Mind 2.0: Your mind is #InYourPants

Smartphones

Accessible social graph

Always-on location sharing

Notifications

Sensors

Always-on data plans

Cloud computing

Free venue databases

Free distribution channels

Consumer education

Trend convergence

Page 58: Mind 2.0: Your mind is #InYourPants

Smartphones

Accessible social graph

Always-on location sharing

Notifications

Sensors

Always-on data plans

Cloud computing

Free venue databases

Free distribution channels

Consumer education

The Future

Page 59: Mind 2.0: Your mind is #InYourPants

Smartphones

Accessible social graph

Always-on location sharing

Notifications

Sensors

Always-on data plans

Cloud computing

Free venue databases

Free distribution channels

Consumer education

Page 60: Mind 2.0: Your mind is #InYourPants

Hierarchy

Memories

Opinions

Facts

Decision

What’s happening

Page 61: Mind 2.0: Your mind is #InYourPants

What’s happening

Page 62: Mind 2.0: Your mind is #InYourPants

What’s happeningAre we

Facebook friends?

Page 63: Mind 2.0: Your mind is #InYourPants

What’s happeningAre we

Facebook friends?

Page 64: Mind 2.0: Your mind is #InYourPants

What’s happeningAre we

Facebook friends?

Page 65: Mind 2.0: Your mind is #InYourPants

What’s happeningAre we

Facebook friends?

Page 66: Mind 2.0: Your mind is #InYourPants

What’s happeningAre we

Facebook friends?

Page 67: Mind 2.0: Your mind is #InYourPants

What’s happeningAre we

Facebook friends?

Page 68: Mind 2.0: Your mind is #InYourPants

What’s happeningAre we

Facebook friends?

Page 69: Mind 2.0: Your mind is #InYourPants

Omniscience

Page 70: Mind 2.0: Your mind is #InYourPants
Page 71: Mind 2.0: Your mind is #InYourPants

Smartphones

Accessible social graph

Always-on location sharing

Notifications

Sensors

Always-on data plans

Cloud computing

Free venue databases

Free distribution channels

Consumer education

The Future

Page 72: Mind 2.0: Your mind is #InYourPants

1. Find a Location 2. Send a Question 3. Get an Answer

Page 73: Mind 2.0: Your mind is #InYourPants

Sign-up Check-in Answer

Push SMS

Page 74: Mind 2.0: Your mind is #InYourPants
Page 75: Mind 2.0: Your mind is #InYourPants
Page 76: Mind 2.0: Your mind is #InYourPants
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Decision

What’s happening

Page 78: Mind 2.0: Your mind is #InYourPants
Page 79: Mind 2.0: Your mind is #InYourPants

Who our friends are, who we’ve met, who we talk to

Page 80: Mind 2.0: Your mind is #InYourPants

Who our friends are, who we’ve met, who we talk to

Where we’ve been, where we are now, where we spend our time

Page 81: Mind 2.0: Your mind is #InYourPants

Who our friends are, who we’ve met, who we talk to

Where we’ve been, where we are now, where we spend our time

What we’ve liked, seen, shared

Page 82: Mind 2.0: Your mind is #InYourPants

Who our friends are, who we’ve met, who we talk to

Where we’ve been, where we are now, where we spend our time

What we’ve liked, seen, shared

What our interests are, what we’re good at

Page 83: Mind 2.0: Your mind is #InYourPants

Who our friends are, who we’ve met, who we talk to

Where we’ve been, where we are now, where we spend our time

What we’ve liked, seen, shared

What our interests are, what we’re good at

Our photos, emails, videos, and memories

Page 84: Mind 2.0: Your mind is #InYourPants

Who our friends are, who we’ve met, who we talk to

Where we’ve been, where we are now, where we spend our time

What we’ve liked, seen, shared

What our interests are, what we’re good at

Our photos, emails, videos, and memories

Our files and backups

Page 85: Mind 2.0: Your mind is #InYourPants

Where should I go out tonight?

Page 86: Mind 2.0: Your mind is #InYourPants

Where should I go out tonight?

Page 87: Mind 2.0: Your mind is #InYourPants

Who should I be friends with?

Page 88: Mind 2.0: Your mind is #InYourPants

Who should I be friends with?

Page 89: Mind 2.0: Your mind is #InYourPants

Who should I marry?

Page 90: Mind 2.0: Your mind is #InYourPants

Who should I marry?

Page 91: Mind 2.0: Your mind is #InYourPants

What books should I buy?

Page 92: Mind 2.0: Your mind is #InYourPants

What books should I buy?

Page 93: Mind 2.0: Your mind is #InYourPants

What movie should I watch?

Page 94: Mind 2.0: Your mind is #InYourPants

What movie should I watch?

Page 95: Mind 2.0: Your mind is #InYourPants

Other decisions

Where should I work?

What dish should I eat?

What should I wear?

What house should I buy?

Where should I vacation?

What should I study?

How should I exercise?

Page 96: Mind 2.0: Your mind is #InYourPants
Page 97: Mind 2.0: Your mind is #InYourPants
Page 98: Mind 2.0: Your mind is #InYourPants

IncompleteSick

Insane

Not wholeForgetful

Helpless

Scared Violated

Page 99: Mind 2.0: Your mind is #InYourPants

Now what?

Page 100: Mind 2.0: Your mind is #InYourPants

“The best thing about the future is that it comes one day at a time.”

-- Abraham Lincoln