Melissa Miller165 Young Street - Manchester, NH 03103butterfly4771@yahoo.com - 603.860.9434

Professional SummaryFor the last year and a half, I have been a licensed nursing assistant. I am looking to get back into marketing after a short hiatus.

I am a Senior Marketing Specialist with progressive experience branding organizations with developing, writing, and communication of marketing plans, creative briefs, project recommendation and presentations. Proficient in social media, project management, business development and community outreach.

MARKETING WORK EXPERIENCERockstar Marketing, Professional Consulting March 2014-September 2015

Created and maintained a favorable public image for my clients. Designed media releases to shape public perception and to increase awareness of

upcoming book signings, events, book release, and appearances. Acted as a company spokesperson for a variety of media inquiries and speaking directly

to the press on behalf of my clients. Created a social media campaigns that have generated 500 more visitors, 800 more

unique visits to website, 905 more page views, and increased our target market by 20%. Increased ROI by 54% by incorporating email blasts, social media boost, “Text to Win”

radio promotions and radio commercials. Managed online reputation and public relations. Responded to inquiries, BBB, and

customer retention. Assisted the CEO with brand development, strategy, and CRM processes. Review branding, positioning of the company’s ads to make sure that the impact of the

company is maintained and more people are aware of the products. Served as an internal source for advertising or marketing communication along with

brand management strategy through digital media.

Senior Marketing SpecialistMount Washington College - Manchester, NH 2012 to 2013

Worked independently establishing ground marketing efforts for all five (5) campuses. Reported virtually to the director of marketing at Kaplan University in Wisconsin on a weekly basis. Kaplan restructured the College last year and eliminated several positions as well as closed two (2) campuses and eventually closed the school in 2015.

• Managed all marketing and advertising campaigns, analyzed results and optimized programs for improved performance. Researched competitor marketing tactics, market conditions and trends in the education industry. Made recommendations to upper management for optimizing overall Marketing efforts accordingly.

• Worked with upper management to build, implement and manage automated programs, such as email blasts, landing page development and social media programs.

• Research, create and execute new Marketing campaigns to drive qualified leads to our sales teams, while incorporating older successful campaigns into the mix.

• Managed development, production, and distribution of promotional and collateral materials by working with internal creative teams and external production vendors.

• Assisted with the development, writing, and communication of marketing plans, promotional recaps, creative briefs, project recommendations, and presentations.

• Participated in regular strategy meetings and develops new programs and initiatives that are designed to further the College's mission.

• Assisted with writing and editing of promotional literature, newsletters, direct marketing, and internet marketing projects.

• Ensured that all locally-developed creative marketing materials undergo brand review and adhere to strict brand guidelines.

Marketing ManagerDelta Management Associates, Inc. - Bedford, NH 2011 to 2012

Reported directly to the executive vice president of sales managing several multi-Million Dollar higher education debt collection campaigns.

• Developed key messages for all audiences to communicate our core brand identity.• Led agencies and internal team members where appropriate to execute all communication

activities and public relations.• Researched competitor marketing tactics, market conditions and trends in the education

industry. Made recommendations to upper management for optimizing overall sales efforts accordingly• Contributed to the total effectiveness of the department, communicating openly, solving

problems proactively, offering creative ideas and working as a positive, engaged team member.

CMA-Private in home dementia care provider 2011-2015

Act as a guardian and caretaker for a 71 year old man with moderate alcohol-induced dementia.

Assists with communication between resident and family members in the home. Provides diversional activities. Aids in meal planning and preparation. Attends meetings with medical personal and social workers to establish long-term care

plan.

CMA-Private in home diabetic care provider 2010-2011

Assisted with patients assessment and care planning, including: vital signs, recorded blood glucose levels; assisted with medication disbursement, measuring and giving insulin injections and wound care under the supervision of the VNA of Manchester.

Prepared meals; kept count of carbohydrates and measured liquid intake/output. Assisted in transfers in and out of the wheelchair, bed, kitchen and living room chairs

and ambulation with walker. Recorded patient information by making entries in the patient journal; notifying VNA-

Manchester nursing supervisor of changing or unusual conditions.

Assistant to the Director of Sales and MarketingMembers First Credit Union - Manchester, NH 2008 to 2009

Partnered with the director to establish a brand identity for the credit union. A new president was elected and eliminated 20 jobs in the summer of 2009, mine was one of them.• Aided in the development of new market segments.• Researched market trends that affected Members Firsts' ROI.• Created direct marketing campaigns and collateral to enhance brand awareness.• Worked on public relations strategies; communicated with the press and other media.

Education A.S., Medical Assisting, Mount Washington College, Manchester, NH, 2014. Bachelor of

Science (B.S.), Business Studies International Management and Marketing, Southern New Hampshire University, Manchester, NH, 1999.

A.S., Business Science and Marketing, Hesser College, Manchester, NH, 1996. A.S., Business Science General Studies, Hesser College, Manchester, NH, 1996.

SKILLS: Access, ACT, Adobe Photoshop and InDesign, Adobe Acrobat Pro DC, Beyond 2012, Big Daddy, Collect!, Constant Contact, Crystal Reports, DAKCS, EMR, Excel, Explorer, Front Page, GoDaddy, Goldmine, Google, InDesign, JIRA, Microsoft Office, MyAestheticsPro, Outlook Express, Photo Deluxe, PowerPoint, Print Shop, Publisher, Quark Xpress, Sales Force, Sprout Social, Wired Contact, and Wix.