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With Canadians spending 86% of their day focused on a screen, awareness is readily available for those constantly connected.1

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Activists in older generations dismiss Millennials for their digital

advocacy. 4

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61% of donors divided smaller donations between 3-5 different organizations rather

than a larger portion to one. 8

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Millennials need to be part of the online discussion and make digital engagement

productive and meaningful. 10

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Furthermore, the difference in activism between generations lies in what or how

much they are donating. 6

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This trend of uprising activism in Millennials could be attributed to the accessibility and regular activity on social media.

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Immediate gratification fulfills Millennials’ desires in activism, better preparing the generation for long term dedication to

advocacy.

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Works Cited

1. Anderssen, Erin. "Digital Overload: How We Are Seduced by Distraction." The Globe and Mail. The Globe and Mail, 29 Mar. 2014. Web. 11 June 2015.  2. Blumberg, Mark. "List of Ontario Non-Profit Corporations." Canadian Charity Law. Blumbergs, 20 Mar. 2014. Web. 11 June 2015.  3. College, Cara. "Millennials: The Giving Generation?" USA Today. Gannett, 11 Dec. 2013. Web. 11 June 2015.  4. Faw, Larissa. "Are Millennials Lazy Or Avant-Garde Social Activists?" Forbes. Forbes Magazine, 23 Oct. 2012. Web. 11 June 2015.  5. Fry, Richard. "This Year, Millennials Will Overtake Baby Boomers." Pew Research Center RSS. 16 Jan. 2015. Web. 11 June 2015.  6. Jacobs, Deborah L. "Charitable Giving: Baby Boomers Donate More, Study Shows." Forbes. Forbes Magazine, 8 Aug. 2013. Web. 11 June 2015.  7. Kielburger, Craig, and Marc Kielburger. "A Click Is Not Enough to Have Impact on World." Canoe.com. 10 Apr. 2015. Web. 11 June 2015.  8. "Millennials and Multimedia: Fundraising in the Digital Age." ScaleFunder Crowdfunding for Universities and NonProfits. ScaleFunder, 3 Mar. 2015. Web. 6 June 2015.  9. Sharma, Ritu. "Stop Pouring Ice on Clicktivism." The Huffington Post. TheHuffingtonPost.com, 20 Aug. 2014. Web. 11 June 2015.  10. Stern, Caryl. "In Praise of Clicktivism." The Huffington Post. TheHuffingtonPost.com. Web. 11 June 2015.

11. Swallow, Erica. “How Social Games Are Changing The World.” Forbes. Forbes Magazine, 23 Mar.2013. Web. 6 June 2015.