millennials are taking off david bratton founder & managing director destination analysts, inc
TRANSCRIPT
Millennials are Taking Off
David BrattonFounder & Managing Director
Destination Analysts, Inc.
How are our National Parks Related to…
Bragging Rights,
Self Improvement,
Vice?
High-energyExcitement,
Bucket ListFulfillment,
Millennials are…
The Generation of Yes
…when it comes to travel
Mobile Phone
Millennials are 3 times more likely…
…to use a mobile phone to plan travel
Source: State of the American Traveler, Destination Analysts, Inc. July 2014
Millennials are 4 times more likely…
…to use Facebook to plan travel
Source: State of the American Traveler, Destination Analysts, Inc. July 2014
Millennials are 10 times more likely…
…to use Twitter to plan travel
Source: State of the American Traveler, Destination Analysts, Inc. July 2014
Millennials are 20 times more likely…
…to use Instagram to plan travel
Source: State of the American Traveler, Destination Analysts, Inc. July 2014
Source: State of the American Traveler, Destination Analysts, Inc. July 2014
“We may say we love the great
outdoors, but the reality of being
disconnected is a little scary.”
Source: State of the American Traveler, Destination Analysts, Inc. July 2014Source: State of the American Traveler, Destination Analysts, Inc. July 2014
Source: State of the American Traveler, Destination Analysts, Inc. July 2014Source: State of the American Traveler, Destination Analysts, Inc. July 2014
“Nature is like broccoli. We know it’s good for us, but we don't love it.”
Source: State of the American Traveler, Destination Analysts, Inc. July 2014Source: State of the American Traveler, Destination Analysts, Inc. July 2014
Source: State of the American Traveler, Destination Analysts, Inc. July 2014Source: State of the American Traveler, Destination Analysts, Inc. July 2014
Source: State of the American Traveler, Destination Analysts, Inc. July 2014Source: State of the American Traveler, Destination Analysts, Inc. July 2014
Marketing to The Generation of Yes:
• Stress Value
• Emphasize Connectivity.• Bragging rights,• Experiences with their networks, and• User reviews.
• Go Digital• Make it a little avant garde.• Make it easy.
• Remember the Competition