millenium dome case 1

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<ul><li> 1. Case study: Legoland and the Millenium Dome Christian Jaramiliio BermeoIvan Santini Dorota Sauer</li></ul> <p> 2. Chapter 1</p> <ul><li>Introduction </li></ul> <ul><li>Differences in approach to marketing orientation </li></ul> <ul><li>How could Millenium Dome improve </li></ul> <ul><li><ul><li><ul><li>Concept </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>Launch </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>Operation </li></ul></li></ul></li></ul> <ul><li>Political leadership and mareting concept </li></ul> <p> 3. 1. Introduction 4. 1. Introduction 5. 6. LEGOLAND MILLENIUM DOME Purpose Expansion Celebration Investment 122 mnl 1092 mln Target 3-13 children, families Al socio-economic groups Period 1 season 1 year Customers 1.4 mln 6.5 mln Access Car, bus, train Tube Ownership Private Public Impression Unqualified success Unqualified failure </p>