THE ONE THE ONE AND ONLY AND ONLY

MILK MILK BUDDY!BUDDY!

ARCHI ARCHI XX

MARKET RESEARCHMARKET RESEARCH

ARCHI ARCHI XX

INTERVIEW WITH MOTHER CARE INTERVIEW WITH MOTHER CARE STORE SUPERVISORSTORE SUPERVISOR

““Price does not matter,

Price does not matter,

quality does...”

quality does...”

““Branding”

Branding”

““Safety first”Safety first”

““Attached compartment good

Attached compartment good

for short trips”

for short trips”

““Doctors recommend at least

Doctors recommend at least4 bottles per child4 bottles per child

ARCHI ARCHI XX

FEEDBACK FROM FEEDBACK FROM FOCUS GROUPFOCUS GROUP

ARCHI ARCHI XX

PPEERRCCEENNTTAAGGEE

PRICE RANGEPRICE RANGEARCHI ARCHI XX

PRICE CONCERNSPRICE CONCERNS

PROBLEMS FACEDPROBLEMS FACED

INFANT CHOLIC INFANT CHOLIC NON-BPA FREE NON-BPA FREE LEAKS LEAKS CLEANING CLEANING

ARCHI ARCHI XX

FEATURES THEY WOULD LIKE TO SEEFEATURES THEY WOULD LIKE TO SEE

BPA BOTTLE BPA BOTTLE TEATS THAT PREVENT INFACT CHOLIC TEATS THAT PREVENT INFACT CHOLIC REMOVABLE RUBBER BOTTOM REMOVABLE RUBBER BOTTOM DETACHABLE MILK POWDER CONTAINER DETACHABLE MILK POWDER CONTAINER

ARCHI ARCHI XX

IF THERE IS SUCH A PRODUCT IN THE IF THERE IS SUCH A PRODUCT IN THE MARKET, (WITH ALL THE FEATURES OF MARKET, (WITH ALL THE FEATURES OF

MILK BUDDY), WOULD YOU BUY IT?MILK BUDDY), WOULD YOU BUY IT?

ARCHI ARCHI XX

LAST WEEK’S LAST WEEK’S CONCERNSCONCERNS

ARCHI ARCHI XX

CONCERNSCONCERNS SOLUTIONSSOLUTIONS

Milk is opaque, can’t see the Milk is opaque, can’t see the temperature striptemperature strip

Can temperature strip read accurately Can temperature strip read accurately without being affected by environment without being affected by environment outsideoutside

Too heavyToo heavy

Children bite air teats often, may spoil Children bite air teats often, may spoil easilyeasily

Potential design constraintsPotential design constraints

ExpensiveExpensive

Make the different parts changeableMake the different parts changeable

PROTOTYPPROTOTYPEE

ARCHI ARCHI XX

Q & AQ & A

ARCHI ARCHI XX