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Harnessing The Social Web

Mike Stopforth – www.cerebra.co.za

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A Real Prophet

“The web is more a social creation than a technical one. I designed it for a

social effect - to help people work together - and not as a technical toy”

Tim Berners-Lee

1 Valuable Lesson

CODE is commodity

COMMUNITY is priceless

3 Stages

Ideas

Execution (or development)

Community (or value)

Why Is Community So Important?

Ordinary people // Extraordinary results (consumers prosumers)

People exist in networks (which we can see)

The Value Of A Network

“The value of a telecommunications network is proportional to the square of the number of connected users of

the system”

Metcalfe’s Law

The Value Of A Network

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www.samsungblog.co.za

MARCH ‘08 MARCH ‘09

Members 312 4,712

Total visits 2,784 39,395

Unique visits 2,475 31,742

Pages / visit 2.44 2.78

Pageviews 6,782 109,674

Average time on site

00:02:23 00:03:21

Bounce rate 61.31% 58.53%

Community Owned

Influencing the influencers

Relinquishing control

Listening to the community

Thank You

www.mikestopforth.com

www.cerebra.co.za

www.afrigator.com