mikaru nakzato mid term report
TRANSCRIPT
MID-TERM REPORTTourism Promotion of Victorias City
2MID-TERM REPORTTourism promotion of Victorias City
Topics Introduction of usIntroduction of Victorias CityOur ProjectOur accomplishmentFuture goal
introduction of us
3MID-TERM REPORTTourism promotion of Victorias City
MID-TERM REPORTTourism promotion of Victorias City4
JOCV c/p Mikaru charmaine Nakazato ledesma From: okinawa from: victorias city work: Nanjo city hall background: background: graduate of tourism management tourism section work at victorias tourism office city development section
introduction of Victorias city
5MID-TERM REPORTTourism promotion of Victorias City
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6 MID-TERM REPORTTourism promotion of Victorias City
PrOFiLe Distance from Bacolod : 34 kilometersPopulation : 88,299(2010 NSO Census)No. of Barangays : 26 BarangaysClassification : 3rd Class
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MID-TERM REPORTTourism promotion of Victorias City7
Tourist resources
Peǹalosa Farm
Victorias Golf&Country ClubAngry Christ Mural
Gawahon Eco-ParkCarabao Sundial
Victorias Milling Company
8MID-TERM REPORT
Tourism promotion of Victorias City
Agri eco tourism
May.2016Gawahon Eco-Park
October.2016Organic MarketOpening Ceremony
October.2016Philippines
Victory FestivalOctober.2016
Nanjo City Festival
Our project
9MID-TERM REPORTTourism promotion of Victorias City
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Tourism promotion
MID-TERM REPORTTourism promotion of Victorias City
No. of tourist arrival increased by 30%
2013 2014 20150 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000
58,510 77,810 80,749
1,469
1,619 175
Domes-ticForeign
80,92479,
42965,421
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No. of rooms occupied for over night stay is increased by 20%
Tourism promotion
11MID-TERM REPORT
Tourism promotion of Victorias City
2014 20150 500
1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000
555
4,515
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Our activities
MID-TERM REPORTTourism promotion of Victorias City
①
①
①④ ③
②
②
②③
③④
⑥
⑤4 activities
6 activities
3 activitiesLimited
Manpower/Staff from
CTO
Limited marketing strategies/ materials
Less partnership
With accommodations facilities
① Design training program―Jul. to Aug. 2016/ Jun. to Jul. 2017 ② Implement/ conduct training program―Sep. 2016/ Aug. 2017③ Identify target participants and trainer―Oct. 2016/ Sep. 2017④ Evaluating the program―Nov. 2016/ Oct.2017
Strengthening of tourism staffs
①④
②③
100% of CTO staff trained⇨Achieved 80%
of staff MID-TERM REPORT
Tourism promotion of Victorias City13
① Design training program―Jul. to Aug. 2016/ Jun. to Jul. 2017 ② Implement/ conduct training program―Sep. 2016/ Aug. 2017③ Identify target participants and trainer―Oct. 2016/ Sep. 2017④ Evaluating the program―Nov. 2016/ Oct.2017
Strengthening of tourism staffs
①④
②③
100% of CTO staff trained⇨Achieved 80%
of staff MID-TERM REPORT
Tourism promotion of Victorias City14
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① Produce PR materials and create and upload SNS―At any time
② Gather data relative to the cultural assets―Jun. to July. 2016
③ Conduct data validation through community interviews―Jun. to July. 2016
④ Develop audio-visual brochures and flyers promoting ― Sep. 2016
⑤ Launching of new tourism event ― Aug. 2016 to Sep. 2017
⑥ Establish a kiosk ― Feb. to Apr. 2017
Strengthen MArketing
①
④
②
③
Interview 100% of barangays⇨completed
MID-TERM REPORTTourism promotion of Victorias City15
⑥
⑤
Produce PR materials and create SNS⇨Achieved 100% of barangays Develop the brochures ⇨3000 pieces createdLaunching of new tourism events ⇨Achieved 6 events
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① Produce PR materials and create and upload SNS―At any time
② Gather data relative to the cultural assets―Jun. to July. 2016
③ Conduct data validation through community interviews―Jun. to July. 2016
④ Develop audio-visual brochures and flyers promoting ― Sep. 2016
⑤ Launching of new tourism event ― Aug. 2016 to Sep. 2017
⑥ Establish a kiosk ― Feb. to Apr. 2017
Strengthen MArketing
①
④
②
③
Interview 100% of barangays⇨completed
MID-TERM REPORTTourism promotion of Victorias City16
⑥
⑤
Produce PR materials and create SNS⇨Achieved 100% of barangays Develop the brochures ⇨3000 pieces createdLaunching of new tourism events ⇨Achieved 6 events
① Conduct of tourism advocacy campaign for schools, barangays ―Aug. to Sep. 2016/ Aug. to Sep. 2017 ② Conduct needs assessments of tourism stakeholders relative ―Dec. 2016/ Aug. 2017③ Conduct of seminar for tourism attractions―Feb. 2017/ Sep. 2017
Preparation to receive is
strengthened
①
②
③
Conducted the campaign for 38 schools, 26 barangays⇨Achieved 21
schools
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⇨Achieved 14 Barangays Conducted
assessment/ seminar for tourism stakeholders/ attractions⇨not yet
① Conduct of tourism advocacy campaign for schools, barangays ―Aug. to Sep. 2016/ Aug. to Sep. 2017 ② Conduct needs assessments of tourism stakeholders relative ―Dec. 2016/ Aug. 2017③ Conduct of seminar for tourism attractions―Feb. 2017/ Sep. 2017
Preparation to receive is
strengthened
①
②
③
Conducted the campaign for 38 schools, 26 barangays⇨Achieved 21
schools
MID-TERM REPORTTourism promotion of Victorias City18
⇨Achieved 14 Barangays Conducted
assessment/ seminar for tourism stakeholders/ attractions⇨not yet
Tourist arrivals
2013 2014 2015 20160
20,000
40,000
60,000
80,000
100,000
120,000
140,000
58,510 77,810 80,749
117,081 1,469
1,619 175
197 Do-mesticForeign
80,924
117,278
79,42965,
421
45% Increase
19MID-TERM REPORT
Tourism promotion of Victorias City
Tourist arrivals
2013 2014 2015 20160
20,000
40,000
60,000
80,000
100,000
120,000
140,000
58,510 77,810 80,749
117,081 1,469
1,619 175
197 Do-mesticForeign
80,924
117,278
79,42965,
421
20MID-TERM REPORT
Tourism promotion of Victorias City
130,000
FUTURE GOAL60% Increase
2017
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21MID-TERM REPORT
Tourism promotion of Victorias City
Guest of accommodations
2014 2015 20160
1,000
2,000
3,000
4,000
5,000
6,000
7,000
555
4,515
6,519 45% Increase
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22MID-TERM REPORT
Tourism promotion of Victorias City
Guest of accommodations
2014 2015 20160
1,000
2,000
3,000
4,000
5,000
6,000
7,000
555
4,515
6,519 8,000
2017
FUTURE GOAL80% Increase
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