Mika Waris

Towards Better Practices in Innovation ProcessTowards Better Practices in Innovation Process

- IdeaPilot- IdeaPilot

Mika WarisMika Waris

WIPO-Italy International Convention on Intellectual Property and Competitiveness of Micro, Small and Medium-sized Enterprises (MSMEs), Rome, Italy, December 10 and 11, 2009

Mika Waris

1.1. The IP-system and the Innovation ProcessThe IP-system and the Innovation Process

2.2. The Patent System and some findingsThe Patent System and some findings

3.3. The Objectives and the Strategy of IdeaPilotThe Objectives and the Strategy of IdeaPilot

PresentationPresentation

Mika Waris The essential part of innovation environmentThe essential part of innovation environmentis the IP-systemis the IP-system

Innovation-friendly

environment

Ideas, entrepreneurship

Employment

Productive business, competitiveness,

growth

- financing- support services - environment of know-how- network of expertise

- IP-system- information sources- ways of protection

IdeaPilot

EnterpriseFinland

EnterpriseEuropeNetwork

INTEGRATIONInnovation environment

Mika Waris

idea

product/servicemarket

entrpreneurship

R & D

commercialization

technical information

formal protection

competitor information

environment

IP-systemIP-system

• means to empower marketing

• tool for product development

• necessity for networking

• means to control the business

informal protection

Mika Waris

Lähde:

Innovation processInnovation process

NPD = New Product DevelopmentNPD = New Product Development

TSG = Technology Stage GateTSG = Technology Stage Gate

ConceptConceptplanningplanning ProductionProduction

DetailedDetailedplanningplanning

MarketingMarketing

AfterAftersalessales

Fuzzy-front-endFuzzy-front-end

Mika Waris

The patent systemThe patent system

The patent system is an information dissemination system; it exists for the purpose of promoting the technological progress

The essential thing in the pursuit of this goal is

the new technical information disclosed in patent publications.

IP as a Business Tool

The idea of the system is to stimulate R & D

Mika Waris

To get a patent:To get a patent:

The invention must

• be novel

• industrially applicable

• involve an inventive step

IP as a Business Tool

Mika Waris

Patent informationPatent information

• based on patent publications

• detailed descriptions of technical solutions

• more than 60 000 000 publications

• the largest source of technical information in the world

• grows rapidly

• 80 – 90 % of the information is not found in any other source

IP as a Business Tool

Mika Waris

Applied and granted patents - 92 - 01domestic companies in Finland

0 %

10 %

20 %

30 %

40 %

50 %

60 %

70 %

80 %

90 %

100 %

1 2 3 4 5 6 7 8 9 10

MyönnettyGranted

Mika Waris

11 77511 775

23 %23 % withdrawnwithdrawn

33,2 %33,2 % lack of lack of noveltynovelty

89,6 %89,6 % existingexistingstate-of-artstate-of-art

10,4 %10,4 % no state-of-artno state-of-art

ApplicationsApplications11 77511 775

Granted patentsGranted patents5 1445 144(43,7 %)(43,7 %)

Domestic patent applications 2000 - 2005Domestic patent applications 2000 - 2005

4 609 4 609 kplkpl

537 537 kplkpl

IP LandscapeIP Landscape

Mika Waris

Conclusions

1) Insufficient use of relevant information

2) Inadequate understanding of Intellectual Asset Management

3) Solution: By developing relevant information services

and service providers Remarkable improvement effects are expected to company, branch and macro

level performance of industries

In particular, the improvement of competitiveness of SMEs is expected

Mika Waris

Finnish National IPR-strategyFinnish National IPR-strategy

These conclusions led

to remarkable contributions

in

Mika Waris

The Objectives of IdeaPilot:The Objectives of IdeaPilot:

IP as a Business Tool

To create good practices for bringing IP-system and it´s services to use for SME´s

Mika Waris

1.1. Embedding IP-matters to everyday business Embedding IP-matters to everyday business

planning for SMEsplanning for SMEs

2.2. Integrating IP-services to Public Business Integrating IP-services to Public Business

ServicesServices

The strategy of IdeaPilot:The strategy of IdeaPilot:

IP as a Business Tool

Mika Waris

FEED-BACKDEVELOPMENT

New Business Literacy = Intellectual Asset Management

IDEATechnical development

Commercialization, marketing

Screening

State-of-art Searchfor

technical solution

Technologysurveys

Competitorsurvey

Freedomto

operate

Partnerssearch

Patent,design,

trade mark

LicencingNoveltysearch

Oppositionsearch

Control strategy

Trade secrets Copyrights

Informal protection

MARKETMOB-

decisionsCompetitorfollow-up

IMPLEMENTATION

EMBEDDING IP-MATTERS TO BUSINESS

IdeaPilot

Mika Waris

1) Training Programme:1) Training Programme:

INTEGRATION TO PUBLIC SERVICES

Intermediaries

Public Business Advisors

Private Business Consultants

2) Building new profession: information service providers2) Building new profession: information service providers

NBPR

VTTStart-ups.SMEs

Information ServiceProviders

Public Business AdvisorsPrivate Business Consultants

Quality control,licensing

PUBLIC-PRIVATE-PARTNERSHIP

IdeaPilot

Mika Waris

R&D in ROWR&D in ROW

99,3 %99,3 %

0,7 %0,7 %R&D in FinlandR&D in Finland

Closed Innovation vs.Closed Innovation vs.

Open InnovationOpen Innovation

competitor?

partner?

Mika Waris

New Business LiteracyNew Business Literacy

Intellectual Asset ManagementIntellectual Asset Management

Mika Waris

Thank you!Thank you!

Mika Waris

IPeuropAware

Mika Waris

Introduction/ IPeuropAware

• “IPeuropAware” is the main project in the IP field funded by the EC. Duration Nov 2007 – Nov 2010. Budget 7,7 M€

• The general approach should be flexible and open, allowing a fluid interaction with the Commission services. This could mean the organisation of additional activities or adapting of the proposed activities in response to EC recommendations

Mika Waris

Participants/IPeuropAware

• 19 National Patent Offices including Finland• 4 reputable research organisations with broad experience in this kind of project (University of Alicante, Centre de Recherche Public Henri Tudor, Estonian Patent Library and Institute Européene Enterprise et Propiété Intellectuelle)• 1 Innovation Agency (Innolux) specialised in the IP field• 1 Textile Technology Centre (CETEMMSA) with wide experience in analysis of sectoral issues, and a specific interest in IP• 1 Non-profit trade organisation, dedicated to the promotion of the European textile and apparel industry (EURATEX)

Mika Waris

Objectives/IPeuropAware

• To significantly raise SMEs interest and knowledge about Intellectual Property issues• To raise SMEs understanding of the need to integrate IP in their innovation strategies and their business planning• To improve the protection of SMEs’ IP rights and also internationally and increase the use of non-registered protection methods through their effective promotion• To improve protection and enforcement by SMEs of their IP rights from infringement whether this originates from within or outside the EU• To raise SMEs ability to fight counterfeiting and increase knowledge on the methodologies available to detect it