midem marketing competition finalists
TRANSCRIPT
1- 4 February 2014 - Cannes, France
PRESS RELEASE
DISCOVER THE FINALISTS OF THE MIDEM MARKETING COMPETITION
Midem, the leading international business event for the music ecosystem, announces the 10 finalists of the Midem Marketing Competition, an international competition for the world’s most creative agencies & brands, rewarding the best use or integration of music in a marketing campaign.
Short-listed by Contagious, the ad industry’s authority on creativity and innovation, among the 66 campaigns received, the 10 finalists’ campaigns are:
• Beats by Dre #ShowYourColor - James Temple, VP, Managing Director & Executive Creative Director, R/GA London (UK)
• Beldent Random Music Fest - Nicolás Pimentel, Innovation Director, + Castro Innovation (Argentina)
• Converse Represent – Jed Lewis, Director of Music Marketing, Converse (USA)
• Kaizervirus - Simen Eidsvåg, Creative Director, Haaland, Eidsvåg & Strøm - HES (Norway)
• Make it to Muse - Vincent D'Halluin, Strategic Director, Mortierbrigade (Belgium)
• Mindtunes - Geoffrey Hantson, Executive Creative Director, Duval Guillaume Modem (Belgium)
• Music in the Sky - Christophe Caurret, Music Creative Director, BETC (France) • Skype & Lady Gaga's Born This Way Ball - Russell Wallach, President Media
& Sponsorship, Live Nation Entertainment (USA) • Tree Concert - Mat Neidhardt, Founder & CCO, Gang of Berlin (Germany) • You Need to Hear This - Olivia Rzepczynski, Global Business Director, Ogilvy
& Mather (UK)
In Cannes at Midem, the finalists will present their campaigns on Monday 3rd February 2014 to Midem participants and to the jury, composed of:
• Andrew Creighton, President, VICE Media, Inc. (USA) • Aricio Fortes, Creative Director, Africa (Brazil) • Bernhard Hafenscher, Head of Sales & Business Development, RedBull Media
House (Austria) • Sébastien Perrier, Head of Brand Partnerships, Sony Music Entertainment
(France) • Doug Scott, President, OgilvyEntertainment (USA)
This international jury will evaluate each campaign and select the three winners – Gold, Silver & Bronze – who will be announced during Midem Innovation Show, within Midem Talks’ programme, on Monday 3rd February at 16.45.
For more information on the Midem Marketing Competition, please click here
Adforum, Branded Content Marketing Association, Brand-e, Branded Entertainment Online, Campaign Asia, Contagious, Global Marketing Alliance, Influencia, Programa de la Publicidad, Stratégies & UDECAM are partners of the Midem Marketing Competition.
Organised by Reed MIDEM, Midem takes place in Cannes from 1-4 February 2014.
About Midem – Midem is an annual international b2b event dedicated to the new music ecosystem, with a tradeshow, conferences, competitions, networking events and live performances. It’s the place where music makers, cutting-edge technologies, brands & talents come together to enrich the passionate relationship between people & music, transform audience engagement and form new business connections.
REED MIDEM PRESS CONTACTS Jane GARTON, Entertainment Press Director: +33 1 79 71 94 39 > [email protected] Joanna KIRK, Press Manager: +33 1 79 71 95 82 > [email protected]