middle east outbound travel - world tourism...
TRANSCRIPT
THE MIDDLE EAST OUTBOUND TRAVEL MARKET
6th UNWTO/PATA Forum on Tourism Trends and Outlook
Guilin, China, October 11, 2012
Kumud Sengupta
Director
Market Vision Research & Consulting, Dubai
Middle East and Asia & the Pacific
Middle East: one of the smallest, yet fast growing, tourist generating regions in the world.
Middle East Outbound Potential:
2011 2025 2050
335 million
277 million
418 million Population growth
Middle East Outbound Potential:
GDP growth
-6
-4
-2
0
2
4
6
8
10
'07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17
% c
hang
e ov
er p
revi
ous
year
Europe Americas Asia and the Pacific Africa Middle East
ME
5.3%/year
2012-2017
Source: International Monetary Fund (IMF), World Economic Outlook
Middle East Outbound Potential:
Tourism expenditure (US$ billion)
10
15 18
25 29
37
43
50
0
10
20
30
40
50
1990 1995 2000 2005 2006 2007 2008 2010
Source: UNWTO
Per capita expenditure: US$187
Middle East Outbound Potential:
Arrivals generated worldwide (million)
Source: UNWTO
8 9 14
23 25 27
32 33 37
57
81
0
10
20
30
40
50
60
70
80
90
1990 1995 2000 2005 2006 2007 2008 2009 2010 2020 2030
2010-2030: 2 million additional arrivals/year
Middle East Outbound Tourism:
Intra-regional vs inter-regional travel (volume share %)
Source: UNWTO
52 54 49 46 46 46 46
31 23 22 29 27 28 27
12 14
17 18 20 19 20
5 7 9 4 4 4 4
1990 1995 2000 2005 2008 2009 2010
Sha
re (
%)
Europe Africa Asia and the Pacific Americas
77% 23%
Intraregional Interregional
Thailand, Malaysia and China figure in Top 20
Middle East Outbound Tourism:
Top 10 travel destinations Saudi
Arabia Jordan Syria Kuwait Tunisia Egypt Turkey France Qatar
United
Kingdom
Middle East Outbound Tourism:
Key source markets GCC countries: 20% of ME population
60% of travel volume; 75% of travel spend
8 mn
6 mn
4 mn
2 mn
2 mn
2 mn
ME Outbound Travel Purpose:
33%
36%
4%
2% 1%
24% Leisure
VFR
Religious
Medical/health
Other Personal
Business
Source: MV Study – UAE Outbound Travel Market
Middle East Traveller Profile:
Young and well educated
High disposable income
Married; with children
More males than females
ME Travel Market Characteristics:
Family market
Customized itinerary
High spending
Value conscious
Long stay holidays
Large travel party
ME Holiday Preferences:
City holiday, culture/sightseeing trip, beach
holiday/holiday by the sea, shopping trip, visit to
leisure/theme park, touring/driving holiday
Growing in importance: luxury holidays, adventure
holidays, health/wellness holidays
ME Traveller information needs:
General country information, cities, tourist sites, shopping, entertainment,
activities, hotels, exchange rates, cost of holiday, transport etc.
Travel Planning & Research Search engines, websites, travel review sites, online travel guides
Social media websites: Facebook, Youtube
Travel forums: http://travel.maktoob.com, www.Eqla3.com, www.eyoon.com
ME tourism to Asia and the Pacific:
Arrivals generated to Asia and the Pacific (% of total ME outbound)
Source: UNWTO
4,5 4,4 4,5
3,5
4,7
6,8
0
1
2
3
4
5
6
7
8
1990 1995 2000 2005 2006 2010
Promoting Asia and the Pacific: Opportunity
- As a single tourism destination
- Specific regions together
- Group of individual countries clubbed together
- Individual countries on their own
ME Best Prospect Customer Segments:
Families
ME Best Prospect Customer Segments:
Young couples
ME Best Prospect Customer Segments:
Honeymooners Youth
Established in 1997, Dubai-based Market Vision is a research and consultancy firm with a
focus on the hospitality, travel and tourism sectors.
Our tourism & hospitality consultants & associate global partners have in-depth experience
in various aspects of tourism development, developed over decades of professional work
experience in the industry.
Our accredited auditors and consultants also help destination management companies and
travel businesses with strategic planning, technical assistance, and implementation support
for sustainable tourism policy development and eco-certification standards development.
Kumud Sengupta ([email protected])
Market Vision Research & Consulting Services FZ-LLC, P.O. Box 32394, Dubai, UAE
Tel: +9714 391 1241 Fax: +9714 391 1245 Web: www.market-vision.com
Thank you