infoUSA – Founded in 1972

Public company since 1992 – NASDAQ (IUSA)

Revenue: $750 Million

Comprised of 28 subsidiaries divided into 3 groups: Database, Research, and Services

Corporate Overview

Corporate Overview

Nearly 4 million customers use infoUSA to find new customers & grow their sales

infoUSA’s database powers the directory services of the top internet sites, including Google, Yahoo!, and AOL

Customers include Microsoft, Wells Fargo, Mapquest, and Time

Mid Markets Overview

Specializes in marketing and database consulting for mid-size companies with 500-10,000 employees

Three Regional offices serve businesses throughout the U.S.

Database Marketing Consultants offer personalized, in-office consulting

Continuous Business Database Updates

Telephone-verification Process – 26 million calls a yearVerify company names, addresses and primary SIC codeCollect contact names and verify employee size and email

Specialized Calling GroupsSmall BusinessLarge Business (100+ employees)Complex Businesses (Linkage)ProfessionalsHealth Care

NCOA Link®

12 times a year

Mid Markets What Makes us Unique?

Mid Markets What Makes us Unique?

Business Database

15.5 Million U.S. & Canadian Businesses3.5 Million New Businesses12 Million Executives & Professionals830,000 Manufacturers230,000 Small Business Owners5.5 Small Business Owners

Consumer Database

210 Million U.S. Customers75 Million Homeowners13.5 Million New Movers3.6 Million New Movers12 Million Bankruptcy Filers135 Million Households w/ Lifestyle Selects

Only Company to Own 12 Proprietary Databases

Business Database Overview

The Most Accurate & Comprehensive Available

14 million U.S. business records

Compilation Process

5,400 Yellow Page directories4,300 business White Page directoriesSecretary of State filing and utility transactionsAnnual reports, EDGAR, 10-Ks & SEC filingsNewspapers, business periodicals, press releases and industry-specific directoriesMore than 600 full-time employees compile & update in the U.S.

- No offshore outsourcing

Contact Name & Title

Company Name

Primary & Secondary Address

City, State, ZIP+4®

Phone & Fax Number

SIC Codes

Employee Size

Sales Volume

Years in Business

Yellow Page Ad Size

ABI / infoUSA Number

Business Database What’s in Our Database?

Credit Rating Score

Business Status (HQ/Branch)

Web Address

Work-at-Home

Call Status Code & Tele-Research Date

Geo-Coding (Latitude/Longitude)

Own / Lease Building

And More!

Business Database New Businesses

3.5 Million New Businesses – 50,000 Added Every Week

The Numbers

3.5 million new businesses200,000 30-day new businesses50,000 weekly new businesses

The Sources

County courthouse filingsSecretary of State incorporationsTransactional utility dataBusiness journals & newspapers

Business Database Corporate Linkage

What is Corporate Linkage?

A system of linking businesses together that are related by ownership or trade name. infoUSA has created an “Operational Linkage” or “Marketing Linkage” concept.

Ultimate Parent Companies

Subsidiary or Division Headquarters

Branch Locations or Plants

TOTAL

31,232

28,140

1,546,084

1,605,456

____________________________________________________

More than 1.6 million records in the infoUSA database are part of the linkage system.

Business Database Executives & Professionals

12 Million Executives & Professionals

The Numbers

More than 30 executive titles, including:CEOCFOPresidentFinance executives

Professional titles include:Physicians & surgeonsEngineersAccountantsAttorneys

Business Database infoCANADA

Quick Facts

1.5 million Canadian businesses1.6 million verification phone calls annually

Why infoCANADA?

Accuracy – no one else telephone-verifies business recordsDepth of coverage – more data than competitionMonthly updates – continuous additions & deletions to ensure our data is the freshest, most accurate in the industry

Consumer Database Overview

135 Million Households, 210 Million Consumers

2 billion additional sources

Compilation rekeys every record that is scanned into the database to increase accuracy of information

Consumer Database Overview

135 Million Households, 210 Million Consumers

Compiled from 75 Sources, Including:Telephone directoriesCredit trade line sourcesReal estate records – public record dataVoter registration recordsTelephone company & utility transaction recordsMail order buyersWarranty / product registration dataBirth announcements / S.S.A. Deceased Files

Consumer Database Overview

More Than 250 Selections, Including:

Number of adultsAddress and telephone numberEstimated incomeHome value, age of home, and mortgage infoMail order buyer / responderHomeowner / renterLength of residenceAgeProprietary buyer behavior clustersProprietary WealthFinder & high-tech model

Consumer Database New Movers

13.5 Million New Movers - 300,000 Added Every Week

The infoUSA AdvantageAdded to file within 90 days of the move; most within 2-3 weeks1-year rolling file of individual & household moves: 13.5 million

The SourcesNew utility connects and disconnectsDeed transfers from county recorder officesChange of address data from magazines and credit card companies

Consumer Database New Movers

Demographic SelectsMove type – outside state, county or ZIP+4® CodeMove distance Telephone numbersAge & incomeHousing type – SFDU/MFDUGender & ethnicity

infoUSA UniquesMore sources than our competitorsBetter coverage than our competitors – 47% more phonesElimination of reconnects, added linesFile creation and delivery – available weekly or monthly

Consumer Database New Homeowners

3.6 Million New Homeowners – 100,000 Added Each Week

The NumbersAdded to file within 90 days of the move; most within 2-3 weeks1-year rolling file of individual & household moves: 15.6 million

The SourcesNew utility connects and disconnectsDeed transfers from county recorder officesChange of address data from magazines and credit card companies

Consumer Database New Homeowners

Demographic SelectsTelephone numbersAge & incomeHome value and mortgage amountMortgage loan typeGender & ethnicity

infoUSA UniquesMore sources than our competitorsBetter coverage than our competitors – 32% more phonesBetter accuracy than our competitorsElimination of reconnects, and added lines

Consumer Database 69 Million Households

with Lifestyle Selects

More Than 60 Lifestyle Market Segments Available

Demographic Selects IncludeOutdoor enthusiastsGolfersGardenersMail order buyersInvestorsHealth and fitnessOccupationDonors

SourcesWhite Page telephone directoriesReal estate recordsMail order buyers/respondersOther public sources

Consumer Database Public Records

Bankruptcies & Tax Liens

Demographic SelectsBusiness or individualsBankruptcy type and status, or filing, discharge or dismissal dateTax lien type, status, filing date, closing date & amountHousehold demographics

Sources and StatsMore than 8,000 federal, county & local courthouses12 million bankruptcy record filings1.2 tax lien records

Bankruptcy Filers Are:Ready to re-establish payment and credit historiesInterested in special financing or consulting

Applications:Use a suppression toolAvailable to append to customer filesEnhanced with demographic information

Consumer Database infoCANADA

Quick Facts

12 million Canadian consumers1.6 million verification phone calls annually

Why infoCANADA?

Accuracy – the largest and most accurate Canadian consumer databaseAbility to Segment – target markets with demographic informationMonthly updates – the freshest and most comprehensive consumer data available

Mid Market Solutions Services

Help you identify your best consumer & business prospects

Provide postal. Telemarketing, and opt-in email prospect lists to support your online and offline efforts

Clean in-house customer files

Append in-house files with valuable information for profiling & marketing research

Provide custom analytical services including cloning and response models

Reduce your selling costs, and increase your sales & profitability

Database Marketing ServicesEmail Campaigns

Modeling & AnalyticsROI Calculators

MarketZone® GOLD

Mid Market Solutions Data Marketing Services

List enhancements: data appends / file overlays

Merge/purge: duplicate removal

Suppression file processing: DMA telephone, mail & email DNC files, FTC DNC file, deceased

List Hygiene: NCOALINK® , DSF2, CASS, DPV (USPS® Licensee) + Proprietary DMCOA

Customer profile analysis & marketing penetration reports

Business & consumer modeling services

Mid Market Solutions Data Marketing Services

Business Elements for Append include:

Phone numberFax numberSIC codes & descriptionsContact names & titles

Employee sizeSales volumeYears in businessCorporate linkage

And more!

Consumer Elements for Append include:

Phone numberHousehold incomeAgeWealth/net worth models

Home valueLength of residenceOwn/rent status

And more!

Mid Market Solutions Email Campaigns

Business Email Campaigns

2.3 Million Opt-In Business Emails

All records are demographically matched. Contact information available, including phone numbers and mailing addresses

Each individual has opted-in for third-party offers

Price of email rental includes delivery of email message

We deploy the emails and provide you the details of the campaign

Consumer Email Campaigns

15 Million Opt-In Consumer Emails

Each individual has been contacted

All records have a postal address

Price of email rental includes delivery of email message

We deploy the emails and provide you the details of the campaign

Email bMid Market Solutions Email Campaigns

Business Email Campaigns

2.3 Million Opt-In Business Emails

Selection criteria include:

Consumer Email Campaigns

SIC CodeSales VolumeEmployee SizeProfessional Title

One professional per companyKey executivesYears in businessAll emails per company

15 Million Opt-In Consumer Emails

Selection criteria include:

Age GenderLifestyle selectsIncome

Credit cardHomeowner/renterLength of residence

And more!

Mid Market Solutions Modeling & Profiling

Analyze Your Customers and Find More Like Them

Customer Profile Information Includes:

Employee sizeSales VolumeCredit score ratingMajor industries, SIC Codes

Modeling & Analytical Services Include:

Age & incomeHousehold incomeBuyer incomeHome value & own vs. rent

Standard profiling reportsGeographical MappingPenetration reports

Customer profile analysisZip modelsCloning models

Mid Market Solutions Online Service available 24/7

Manage Your Marketing Dollars, Maximize Sales Growth

MarketZone® GOLD:

Analyze your current customers, find new prospects, create reports, manage marketing campaigns and generate new sales.

ROI Calculators:

Get an instant snapshot of potential ROI using our online ROI calculators

Mid Market Solutions Why infoUSA?

More than 35 years’ experienceHelping salespeople, entrepreneurs, small, medium, and large businesses, and others find new customers and grow their business

Bold blend of marketing services &Custom solutions help companies succeed

We spend $50 million a year toBring our customers the freshest, most complete databases available

Long-term, partnership approach to client relationships

…Your Success is Our Success!

Thank you for your time!Alexis Allen

Sr. Database Marketing Consultant

For more information, call at 813.920.3238alexis.allen@infousa.com

Or visit us online at: www.infousamm.com