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Microwork through Mobile Phones

2 June 2012, Development Innovation Fo-rum

Overview Objective Method Case Study: Gumulira MVP

Site Way Forward Q&A

Table of Contents

Overview

Microwork?

Overview

Microwork Publishing Plat-form?

Overview

Objective

I. Building Social Capacity (De-veloped, Developing Nations)II. Providing a Source of Income for Impoverished People

Objective

Method

Core Applications

Earn-as-you-TranslateEarn-as-you-WriteEarn-as-you-RecordEarn-as-you-Create

Method

Compatibil-ity and

Stakehold-ers

Beneficia-ries and End

Products

Quality Check and Payment

Current Sit-uation Impact

Earn-as-you-Create

Microwork WageMicrocredit Deposit

Distribution of Profits

$2

If the microworker decides to save 70% or more of his/her mi-crowork wage for microcredit, he/she will earn 2$ per nick-name, through a grant by MPP.

$1If the microworker decides to save less than 70% of his/her mi-crowork wage for microcredit, he/she will earn 1$ per nick-name.

Case Study: GumuliraThe Set-up

Chibale (Friendship)

Philirani (Pre-cious)

Chimwemwe (Happi-ness)

Chikondi (Love)

Chifundo (Mercy)

Madalitso (Bless-ings)

Chisomo (Grace)

Case Study: GumuliraThe Process

NamesEunhye

(Grace)

Woojung (Friend-ship)

Young (Soul)

Jihye (Wis-dom)

Gapsu (Number One)

Sarah (Mother of the Na-tions)

Jeongtae (Fair-ness)

Yongdeuk (Dragon)

Jonghyun (Wise)

Changdae (Great)

Soojung (Chrys-tal)

Yoonjung (Steady, but Grand Success)

Case Study: GumuliraThe Results

Overview

• 22 Participants Total• Residents of Gumulira MVP Site• 18 Men, 4 Women• 8 w/ Personal Mobile Phones, 14 w/ Borrowed Phones

3) Were there any difficulties in completing the task? Please explain the difficulties;

2) Would you like to continue doing this job?;

Questionnaire (1/2)

1) Indicate how easy the task was;

4) How will you spend the money you’ve earned from this work?

5) What would you do if you earned MK 20,000 from this job?;

7) Would you defer receipt of payment if you are given an additional MK 20 in 1 week?;

6) Would you be interested in a loan and savings scheme?;

Questionnaire (2/2)

8) Are you interested in purchasing a phone through microcredit for continu-ous participation?

1) 82% Easy, 18% Difficult

3) Were there any difficulties in completing the task? Please explain the difficulties;

2) Would you like to continue doing this job?;2) 100% Yes

Responses (1/2)

1) Indicate how easy the task was;

4) How will you spend the money you’ve earned from this work?

3) 35% Yes, 65% No

• The task was so difficult because English can be interpreted broadly, while we re-ceived only a word, not a statement.

• Some words are difficult to translate into real vernacular language(or in Chichewa) so it requires a sentence to understand properly.

• I don’t know how to reply to messages; I faced a problem when trying to send the message.3) Please Explain the Difficulties

• To buy more airtime to continue partici-pating in this work.

• To buy tablets of soap for my family.

• To purchase two bundles(100 plastic pa-pers each bundle) of small plastic papers at 80 Kwachas each and sell to those who bake African cakes.

4) How will you spend the money you’ve earned?

5) What would you do if you earned MK 20,000 from this job?;

7) Would you defer receipt of payment if you are given an additional MK 20 in 1 week?;

6) Would you be interested in a loan and savings scheme?;

Responses (2/2)

8) Are you interested in purchasing a phone through microcredit for continu-ous participation?

5) What would you do if you earned MK 20,000 from this job?

• Start a business of buying farm produce from farmers and after selling it to the market.

• Start doing business of buying and sell-ing airtime. Introduce the system to cus-tomers so that it can be used by many people in the village.

• Start a business of frying chips to assist vulnerable people in the community.

5) What would you do if you earned MK 20,000 from this job?;

7) Would you defer receipt of payment if you are given an additional MK 20 in 1 week?;

6) Would you be interested in a loan and savings scheme?;

Responses (2/2)

8) Are you interested in purchasing a phone through microcredit for continu-ous participation?

6) 100% Yes

7) 33% Yes, 67% No

8) 63% Yes, 37% No

Lessons and Way For-ward

Lessons

• Most Participants Did Not Face Difficul-ties Using Mobile Applications

• More Intensive Training/Education Re-quired to Ensure Quality and Diversity of Local Names

• Microwork Best Leveraged By Persons with Disabilities

Way Forward

• Application Prototype to be Further De-veloped at Dell Social Innovation Lab with Sector Experts Mid-July

• Assuring Quality

• Delivering Marketable End Products

Q&A