SUSTAINABILITYTHROUGH SOCIAL ENTERPRISE

Jodie Mitchell, Making That Difference + Parramatta City Council

ENTREPRENEURS V SOCIAL ENTREPRENEURS

SOCIAL ENTERPRISE & COMMUNITY ENTERPRISE

SOCIAL ENTERPRISE FOR YOUTH

HOW TO BE SUSTAINABLE

There are a lot of entrepreneurs in the world.Over 650,000 small businesses in NSWemploying up to 20 peopleAn entrepreneur typically develops a businessbased on their own ideas or passion with the intent of onselling.

A social entrepreneur stands out for theirfocus to achieve a goal that really is abouttheir want to change the world or improve conditionsfor their own community – family and friends.They’re in it for the long haul – most social entrepreneursdo not take bonuses, or kick backs, they put all theirheart, soul and profit into reaching their purpose.

“By encouraging young people to become socialbusiness entrepreneurs they contribute to theworld, rather than just making money.

Contributing to and changing the world is a lotmore fun!”

Muhammad Yunus

• An entrepreneur has the imagination to identify newopportunities and determination to bring them tofruition.

• An entrepreneur has the imagination to identify newopportunities and determination to bring them tofruition.

• A social entrepreneur does so for public good ratherthan private profit.

WHAT IS A SOCIAL ENTERPRISE?

social enterprises are businesses that trade for asocial, environmental or cultural purpose . . .

• generate a substantial portion of their incomethrough trading

• reinvest the majority of their profit / surplus (non-distributing)

Social enterprise is about practice– how you do what you do!

COMMON PURPOSES

• employment - provide employment, training andsupport for marginalised groups;

- Intermediate Labour Market- Long-term Labour Market e.g. Social Firms

• service delivery - create or retain services in response tosocial or economic needs

• income generation - generate profits to supportcommunity or not for profit activities

WHAT IS A COMMUNITY ENTERPRISE?

• Community enterprises are formed from activitieswithin a charitable organisation creating income

• Provision of social inclusion, skill development andpotentially sustainable source of income

• Reinvest takings into producing more product• Also potential for auspice/incubation to become a

social enterprise

SOCIAL ENTERPRISE FOR YOUTH

SOCIAL ENTERPRISE FOR THE YOUTH SECTOR

• Opportunities to focus the purpose of a social enterpriseto address the needs of Youth• Entrepreneur development (preferably social)• Homework assistance• Reading, education• Social skill development• Developing employable skills – after school work• Juvenile re-offender skill development• Fitness / Wellbeing / Health

EXAMPLE ONE CAN GROW

• Entrepreneur: Gina May Diana

• One Can Grow is a values-based, not-for-profit socialenterprise, dedicated to empowering Young people byteaching Social Innovation and Entrepreneurship.

Are a Sydney-based organization building the nextgeneration of future changemakers, conducting fun,interactive and educational workshops to build the capacityof young social pioneers.

• onecangrow.org.au

EXAMPLE FIFTEEN (THE KITCHEN CAT)

• Entrepreneur: Jamie Oliver / Tobie Puttock

• Fifteen restaurant created by British chef Jamie Oliver inLondon, has been managed in Melbourne by Tobie Puttcoksince 2008 and offers disadvantaged, marginalised youngpeople an opportunity to train as chefs.

• It reopened as The Kitchen Cat in January 2011 maintainingits original role as a social enterprise with newly createdStepping Stone Foundation – now extending to include otherMelbourne restaurants.

EXAMPLE STREET UNIVERSITY

• Entrepreneur: Matt Noffs

• Street University works with young people who would nototherwise engage with mainstream self-development.

• Drawing on the aims, resources and expertise of various fieldsincluding Education, Alcohol and Other Drugs, Crime Prevention,and Mental Health.

• Street University develops the human and social capital neededto create an energy-positive community that grows itself.

• Runs educational, recreational and arts-based programs onanything from literacy to linguistics, screening films to philosophy

SOCIAL ENTERPRISE FOR THE YOUTH SECTOR

What can you do? Look within your communities• Opportunities to focus the purpose of a social enterprise

to address the needs of Youth• Entrepreneur development (preferably social)• Homework assistance• Reading, education• Social skill development• Developing employable skills – after school work• Juvenile re-offender skill development• Fitness / Wellbeing / Health

SOCIAL ENTERPRISE BY THE YOUTH SECTOR

• Opportunities to support youth to find their entrepreneurialsocial purpose• Entrepreneur development (preferably social)• Skill based – cabinet making, headphones• Reading, education – potentially in third world or remote

communities• Bottom of Maslow’s Hierarchy Pyramid• Fitness / Wellbeing / Health• Coffee, Food, Environment, Arts

Support their dreams of a better world– with good business sustainability!

EXAMPLE THANK YOU WATER

• Entrepreneur: Dan Flynn

• Sell bottled water in Australia. 365 days a year, 7 days aweek, 24 hours a day to fund clean water projects indeveloping nations.

• Every bottle sold provides at least one months worth of safewater to someone in need.

• Thankyou Water works on a ‘projects based model’ withestablished non-governmentorganisations that have a proventrack record in sustainable waterdevelopment.

EXAMPLE PALLETABLE FURNITURE

• Entrepreneur: Philip Clarke• Furniture built by youth at risk in Sydney as part of work

skills training• This is an outreach based project, co-ordinated and taught

by Philip Clarke, a hands on approach helping hard coreyouth at risk of homelessness, drug and alcohol abuse andmental illness.

• Currently works with kids throughFather Chris O'Rielly's Youth OffThe Streets and other...community funded organisations.

HOW TO BE SUSTAINABLE

• Have a clear link between model and change to be made• Good market research• Blended Inputs

• Grants• Trade• Contracts• Donations• Fee for service• In-kind• Loans• Take a part time job

• No one approach• End user not always your client• Maintain focus• PLAN!

Get the ‘why’ right!

Be clear on why it is you want to start a social enterpriseas you will need to keep coming back to it

again and again.

Aleem Ali – Founder/Director, Human Ventures

THINGS YOU CAN DO . . .

• Keep a look out for potentials,keep an open mind about who they might be

• Encourage feasibility studies, market research, brainstormingand business plans - develop relationships with localbusiness service providers such as BEC

• Support entrepreneurs and enterprises - act inauspice/incubation capacities

• Assist them with seed-funding grant applications• Talk with your Community Capacity Development Officer at

Parramatta Council

EDUCATION

• School for Social Entrepreneurs• Centre for Social Innovation• Social Traders• Social Enterprises Sydney• Business Enterprise Centres• NEIS• Vibewire

“A mind is like an umbrella- only useful when open.”

- Anon.

THANK YOUJodie Mitchell, Making That Difference + Parramatta City Council

For more information

Community Capacity Building TeamParramatta City Council

P: 9806 5138W: http://www.parracity.nsw.gov.au/work/doing_business_in_parra/social_enterprise