1. 1. HOLOLENS Winning in the Digital Economy Hult International Business School, London Cristina Soliz, Irinel Georgescu, Faateh Dhillon, Vladimir Vukovic
2. 2. AGENDA Introduction HoloLens Triple-Sided Market Networking Effect Why Microsoft Needs It Effect on the Digital Economy Pricing & Substitutes Lock-In Limitations Conclusion
3. 3. INTRODUCTION Digital economy uses internet to change the way we conduct business. Components: Infrastructure E-business E-commence Product vectors Atoms Bits Prices Hololenss main vector consist of bits
4. 4. HOLOLENS
5. 5. TRIPLE-SIDED MARKET Manufactures The creators of the atom Programmers Developing application Users Individuals Organisations
6. 6. NETWORK EFFECT DIRECT EFFECT More users more connectivity between them More developers , better development feedback INDIRECT EFFECT More Developers , more apps for users More users , more revenue for developers More users , more revenue for manufacturer Manufacturers Programmers Users
7. 7. WHY MICROSOFT NEEDS IT 3% Market Share In Tablets Micrsoft Redefines Mobile Computing Re-establishes the Microsoft Ecosystem Positive Externality for other Microsoft Products Enhance the Overall Network Effect for Microsoft Enhance Brand Image 3.5% Market Share in Mobile Disintegrated Ecosystem Disconnected from Market
8. 8. EFFECTS ON THE DIGITAL ECONOMY Fashion Visual Merchandising Easier Access Better Interactions Industry Examples Increases the scope of the economy Virtual Styling Designing Business Concepts Lean Business Ideology for Hardware Development/Manufacturing Retail Gaming Education Construction/Architecture/ Interior Designing Medicine/Surgery
9. 9. PRICING AND SUBSIDIES Using Microsoft's existing pricing model Home Users, Personal, Students, Business, Professional Options available: Lease One-off purchases Developers platform offered for free No fees to programmers and app-developers Attractive subsidies to manufactures
10. 10. LOCKING-IN CUSTOMERS Invest money at first to build customer base Hololens trial period Product bundles Receive a HoloLens if you buy a Microsoft Surface Free Software with HoloLens Free HoloLens for software developers Lock-In Time
11. 11. LIMITATIONS Image Microsoft offers boring products Added Features Monitoring Stress Levels Political Issues Privacy Issues Competition Competitors have failed previously (i.e. Google and Google Glass) Glitches Trial period to fix glitches Medical Concern Headaches Computer Vision Syndrome
12. 12. CONCLUSION New developments in machine intelligence will make us far far smarter as a result, for everyone on the planet. - Eric Schmidt
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