THE KEYS TO LONG TERM SUCCESS

BY NICK REESEnicholasreese.com

#ASEMB#ASE11

Microbrand Affiliate Marketing

As an aff iliates there are very few real competitive

advantages you can create.

The Problem All Affiliates Face

I know your keywords.:D

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The strategic advantage one business entity has over its

rival…

-Wikipedia

Competitive Advantage

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If so, you don’t have a long term business.

What other businesses are like this?

Does Talking About Your Business Hurt Your Business?

Tweetable: Does talking about your business hurt your business? If so, you don’t have a long term business. #ASEMB @nickreese

Creating a Competitive Advantage

The Affiliate Value Chain

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What is the easiest way to cut costs?

Cut out the middle men that are extracting value.

The Battle of the Middle Man

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Referrer CloakingCookie Stuff ingPromoting low value rebillsShady business in general

Examples of Extracting Value

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What can you do to make

Merchants & Customers

Love you?

Win-Win-Win

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A Short Story

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A Short Story

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Educating the CustomerBeing TransparentRelationshipsReputation

What Worked

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What can you do to make

Merchants & Customers

Love you?

Creating a Win-Win-Win

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Being Educated (most cases)

Honest reviews & unbiased opinions

Personalities

A Solution to Their Problem

What do Customers Love?

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Educated Customers (most cases)

3 r d Party Reviews

3 r d Party Interviews

Online Reputation Management (aff il iates are great for this)

What do Merchants Love?

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What is missing from the current market?

How can you as an aff iliate add a unique perspective?

It’s All About Positioning

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Build Amazing Content

Build a Reputation

Build Business Relationships

Build a Following

The Long Term GameplanBuilding a Microbrand

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Build content that is hard or impossible to replicate.

Interviews, How-Tos, Case Studies,

Comprehensive Guides

Build Amazing Content(aka – Do Something Awesome)

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Reputation is simply, repetition.

For me, it’s all about ethics.

Build a Reputation

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From 1x to 10x via one custom relationship.

Think outside the standard aff iliate model.

Build Business Relationships

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People Like Personalities

Disc losure : I ’m not a soc ia l med ia exper t .

Build A Following

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Here’s Why:

You can Ignore me on Facebook. f b . m e / n i c k . r e e s e

You can Ignore me on Twitter @ n i c k r e e s e

You can Ignore me on Google Plus g p l u s . t o / n i c k r e e s e

But you have to delete my email

I’m Still Banking on Email

Tweetable: Email is still king. You can ignore me on Social Media, but you still have to delete my email. #ASEMB #ASE11 @nickreese

Customer know they have a problem.

Customer will spend money, instead of time, to fi x the

problem.

Choosing the Ideal Market

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Solve a problem for the media companies’ viewers.

Be a v a i l ab l e f o r i n t e r v i e w.

Cr e a t e a k i l l e r r e so ur ce t he y can l i nk t o .

A sk t he m t o l i nk t o i t .

Leveraging Traditional Media

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Another Short Story(Build 100k+ Backlinks in 1 month)

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Learn more about me at:

nicholasreese.com

30% off Traff ic and Trust (today only)

nicholasreese.com/aff -sum/

Q & A