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SPRING 2016

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SPRING 2016

“ FLOAT LIKE A BUTTERFLY, STING LIKE A BEE.” – Muhammad Ali

MICHI represents enduring sophistication, alluring femininity, exceptional quality and impeccable f it. MICHI originated from the desire to f ill the gap between glamorous boudoir lingerie and comfortable, high performance athletic wear.

Duality is the inspiration behind the MICHI Spring/ Summer 2016 collection, which embodies contrast with synergy. This season introduces statement tennis apparel to the collection to mix and match with MICHI best sellers such as boudoir sports bras, flattering mesh insert leggings, layering jackets and tops, and swimwear. Each style has authentic dual function blending unexpected opposites. Our debut tennis apparel can help accomplish a grand slam or be sharply worn off the court. Swimwear doubles as activewear that can be zipped or unzipped to suit your personality. Durable statement pieces perform in the gym and make you stand out during a night out. These pieces blend opposites such as darkness and light, performance and style, or tradition with cutting edge. Calming oceanic azure blues and mellow heather greys compliment rich, powerful blacks that are contrasted with bright, ethereal whites.

Each piece is immaculately constructed and expertly contoured: f luid aerodynamic insertions in contrasting fabrics and textures blend with sensual boudoir chic overtones to cater to a modern active lifestyle. Luxurious and cutting edge fabrics with innovative high performance f inishes, such as silky-soft Italian cotton jersey and four-way stretch Nylon Lycra are used for comfort, breathability, durability – and of course style. Constructed to f it, f latter and function, MICHI creates the illusion of length, smooth curves, and a perfectly sculpted feminine form with the help of f lattering four-way stretch fabrics and signature waist-whittling waistbands. Each piece can be effortlessly mixed, matched, and layered to expose intricate details such as peek-a-boo bra straps and mesh piecings.

With its edgy sensuality and simple yet f lattering lines, MICHI sets a new standard for sportswear. Rich in detail and suggestive contrasts, MICHI makes you feel sexy yet sophisticated, powerful yet feminine, comfortable yet polished.

“ FLOAT LIKE A BUTTERFLY, STING LIKE A BEE.” – Muhammad Ali MICHELLE WATSON | FOUNDER, MICHI

[email protected]

Molten Top MLTT11 | Bionic Bra BCBR10 | Suprastelle Crop w/ Pocket SSPC23

MICHI SPRING 2016

No. 1

5Molten Top MLTT11 | Bionic Bra BCBR10 | Suprastelle Crop w/ Pocket SSPC23

Ace Tennis Dress ACDR40 | Kitana Bra KTBR10 | Psyloque Shorts PYSS21

MICHI SPRING 2016

No. 2

7

Deuce Tennis Skirt DCSK27 | Avalon Zip Bra AVZB10

MICHI SPRING 2016

No. 3

9

Raven Tank RVST12 | Kitana Bra KTBR10 | Stardust Legging SDFL24

MICHI SPRING 2016

No. 4

11

Farfalla Top FRST12 | Bionic Bra BCBR10 | Ballistic Crop Legging BLCL23

MICHI SPRING 2016

No. 5

13

Alba Jacket ABJK15 | Reigne Bra RGBR10 | Stardust Crop w/ Pocket SDPC23

MICHI SPRING 2016

No. 6

15

MICHI SPRING 2016

17Lyra Tank LYTT11 | Chicane Legging CHFL24

Metrik Top MTST12 | Onyx Bra OXBW10 | Borderline Legging w/ Pocket BLPL24

MICHI SPRING 2016

No. 7

19

Stealth Bra STBR10 | Imperial Harem Pant IMHP25

MICHI SPRING 2016

No. 8

21

Lyra Tank LYTT11 | Chicane Legging CHFL24

MICHI SPRING 2016

No. 9

23

Icon Jacket ICJK14 | Medusa Bathing Suit MDBB30

MICHI SPRING 2016

Reigne Bra RGBR10 | Borderline Legging w/ Pocket BLPL24

No. 10

25Reigne Bra RGBR10 | Borderline Legging w/ Pocket BLPL24

Medusa Bathing Suit MDBB30

MICHI SPRING 2016

No. 11

27

Oceanus Rash Guard OCLT13 | Bionic Bra BCBR10 Delmar Reversible Bikini Bottom DMBK20

MICHI SPRING 2016

No. 12

29Oceanus Rash Guard OCLT13 | Bionic Bra BCBR10 Delmar Reversible Bikini Bottom DMBK20

Azzuro Long Sleeve Zip Swim Bra AZBR13 | Abyss Low Rise Bikini Bottom AYBK20

MICHI SPRING 2016

No. 13

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MICHINY.COM | [email protected]

+1.416.551.7893

MICHI_NY MICHI_NE W_YORK MICHINE WYORK

© MICHI DESIGN INC. 2016

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