michelle cook resume 2.0

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Meet Michelle Cook aka Marketing Professional

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Page 1: Michelle Cook Resume 2.0

Meet Michelle Cook aka

Marketing Professional

Page 2: Michelle Cook Resume 2.0

Table of"Contents The Past... -------------------------------------------- Lifelong Learner My educational history

Lifelong Leader My leadership roles

Personal Assets My passions, strengths, & skills

Work Experience My corporate, community, & campus work

The Present... -------------------------------------------- Michelle’s Purpose My 8 Cylinders of Success

My Greatest Achievement My best work to date

Other Work I’m Proud Of My other evidence of great work

The Future. -------------------------------------------- My Ultimate Goals My personal & professional vision

Contact Michelle My email, phone, & mailing address

The Purpose --------------------------------------------

TO SHOW YOU who and I’m and what I am up to so that we can explore the possibility of working together in the near future

Page 3: Michelle Cook Resume 2.0

The"Past Where I’ve Been...

Page 4: Michelle Cook Resume 2.0

Lifelong "Learner University of Indiana Kelley School of Business - Marketing College of Arts & Sciences - Spanish Graduation: May 2012

University of Seville, Spain Study abroad program, January – May 2011 Focus in Spanish Linguistics, Grammar, and Business Spanish

Page 5: Michelle Cook Resume 2.0

Lifelong "Leader Indiana University ------------------------------------------ Alpha Kappa Psi Professional Committee Co-Chair

Hutton Honors College Mentor

Emerging Markets Club Emerging Markets Journal Writer

Independent -------------------------------------------- Up ’ N ’ Over Stables Manager of horses’ training schedules

Bloomington Animal Shelter Volunteer

Career -------------------------------------------- Aspen Marketing Services Analyzed data and organized information and insights for client presentations Spanish translations and editing

The Clutts Agency, Inc Relocated to Dallas, TX to pursue an interest in the entertainment industry Edited and critiqued movie scripts for producers in LA Managed Adult Broadcast division while supervisor was out of office

The Royal Lusitano, Horse Breeding Started and trained 6 horses, winning 6 Regional Champion titles, 4 National Qualifiers, and 1 National Champion title

Page 6: Michelle Cook Resume 2.0

Personal"Assets Passions ---------------------------------------- Curiosity: Discovering the WHY Striving to understand the consumer, his culture, & how it impacts his decision-making

Hispanic Marketing It’s more than tacos and “hola”

Travel Opening my eyes to new cultures

Other Interests Horses, Cooking, Photography, Hiking

Skills & Subjects -------------------------------------------- Statistical Analysis Developing insights and solutions through programs such as Excel and SPSS

Spanish Language Expert Fluent in Spanish and able to teach it

Compassionate Listening Ability to hear beyond the words

Ideation Creating value with whatever is present

Strengths -------------------------------------------- Activator Can turn thoughts into action

Achiever Great deal of stamina and work hard

Discipline Create order and structure for excellence

Strategic Create alternative ways to succeed

Motivator Engagement of team members in their areas of strength

Page 7: Michelle Cook Resume 2.0

Work"Experience

The Royal Lusitano -------------------------------------------- Marketed the Royal Lusitano at horse

shows, selling horses and future breedings

Performed as marketing ambassador for Cavalia, a traveling horse show founded by the creators of Cirque du Soleil

Secured sponsors covering expenses for the 2010 FEI World Equestrian Games

• Trained six horses, winning six Regional Champion titles and qualifying four for Nationals, with one National Champion

The Clutts Agency -------------------------------------------- Managed the Adult Broadcast division when agent was out of town: negotiating between casting directors, talents, and clients, organizing his email and schedule, contacting all talents and casting directors for current projects

Edited movie scripts and sent constructive notes to producers in Los Angeles

Completed organizational office work such as filing, assisting with the phones, and updating the company database

Aspen Marketing -------------------------------------------- Assisted in strategy conception and implementation for a mobile gift card project, incorporating quantitative, qualitative, and social media research

Analyzed event recaps and organized insights for the ABSOLUT client for its summer event marketing promotions

Orchestrated clients’ change requests on direct mail pieces, editing English and Spanish translations

Created a twelve-month forecast sheet which broke out costs, job numbers, and hyperlinked to job invoices for easier usage

Page 8: Michelle Cook Resume 2.0

The"Present Where I Am...

Page 9: Michelle Cook Resume 2.0

Michelle’s"Purpose Origin -------------------------------------------- 1.  Principles » My Dashboard Work hard every day. Remain optimistic. Make someone laugh today.

2. Passions » My Keys Understanding the driving forces behind someone. The need to know WHY.

3. Problems » My Fuel Wasted hours. Lack of proof. No attention to detail. Guesswork. Stagnant behavior.

4. People » My Motor Family, friends, co-workers, clients, mentors, strangers. We all interact each day – let’s make that interaction the most positive it can be.

Destiny -------------------------------------------- 5. Positioning » My Lane Be the best Marketing Professional I can be, especially within the realm of Hispanic Marketing.

6. Pioneers » My Pace Cars Martha Zipper. Eric Cook.

7. Picture » My Road Map Lead a life and career that is bold, visionary, innovative, and life-changing. Business Leader » Social Leader » Game Changer

8. Possibility » My Destination A world where the potential of one’s culture is unlocked & where Hispanics are not seen just as a business opportunity but as a people.

Purpose Statement -------------------------------------------- Purpose » My GPS My purpose is to investigate, analyze, and discover the true meaning. I will explore different cultures, and through my passion in statistical analysis and Hispanic marketing, I will bring exponential value to any company willing to listen. I believe in community and in the potential it brings. I strive to bring communities together for optimal results and happiness.

Page 10: Michelle Cook Resume 2.0

My Greatest"Achievement Summer 2009 -------------------------------------------- Working student in the EQUINE Industry 1 National Champion. 4 National Qualifiers. 6 Regional Champions. 1 Girl’s hard work, patience, dedication.

I am very proud of my work at the Royal Lusitano. Working with horses involves much introspection and reflection. Through the horses, I learned so much about myself and surprisingly how to better relate from people. To win nationally on top is incredible to me.

Future Continue to learn from the horses in my life, about myself, patience, mental presence and body language, and management of people.

Insights -------------------------------------------- Mirrors Horses are mirrors of their humans. I was taught to stay present in the moment, to breathe deep, and to bring a positive attitude to work everyday.

Management Like every individual, horses respond differently to different techniques. Everything comes down to pressure. Ask politely, increase until desired result is achieved, and then back down to lowest pressure.

Balance Learned to balance desires from multiple clients and trainers.

Page 11: Michelle Cook Resume 2.0

Other Work "I’m Proud Of

Tus bebidas favoritas Changed the wording on a national Spanish slogan for ABSOLUT vodka

Sears Mobile Gift Cards Project in which I analyzed quantitative, qualitative, and social media research.

Friend Extraordinaire Late night consolations, support, smiles and laughs.

Study Abroad Sevilla, Spain Five-month cultural immersion in Spanish culture. Eye-opening, life-changing, inspiring.

Page 12: Michelle Cook Resume 2.0

The"Future Where I Am Going.

Page 13: Michelle Cook Resume 2.0

Ultimate"Goals

Professional ------------------------------------------------------------------

Become a leader in Hispanic Market Research and deepen companies’ understanding of this segment.

To travel to Latin America and consult companies there.

To expand the frontiers of knowledge.

Personal ------------------------------------------------------------------

Live a meaningful life professionally, socially, and introspectively.

To continue to explore my passions and discover new passions along the way.

But perhaps most importantly to recognize and be thankful for all of the blessings in my life.

Page 14: Michelle Cook Resume 2.0

Contact "Michelle Email --------------------------------------------

[email protected]

Phone --------------------------------------------

(630) 639 - 6036

Mail --------------------------------------------

Michelle Cook 428 Brownstone Drive Bloomington, IN 47408