MicroStrategy alert

Michael Relich EVP, CIO & Strategy

GUESS, Inc.

SMiCS 2011 - Monte Carlo

2

Global Lifestyle Brand

Strong Brand Portfolio

Young Women & Men 18 – 25

Women 25 – over 40

Young Women & Men 16 – 23

Demographics

Sexy, young, fashion-forward line

Upscale, sophisticated line of contemporary

fashion

Affordable, young, trend-right line

Brand Statement

Apparel, Accessories & Footwear

Apparel, Accessories & Footwear

Apparel, Accessories & Footwear

Lifestyle Assortment

“A” & “B” Malls “A” Malls Secondary Retail &

Key Outlet Malls Retail Strategy

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AMERICAS

ASIA

Global Retail Presence

545

508 368

1,421 Stores in 90 Countries

EUROPE & MIDDLE EAST

4

5

*Adjusted results excluding asset impairment charges

Growth Company

000

00

0

0

0

500

1,000

1,500

2,000

2,500

3,000

3,500

0.00

0.05

0.10

0.15

0.20

FY2011*

2,487

FY2010*

2,129

FY2009*

2,093

FY2008*

1,750

FY2006*

1,185

FY2005

936

FY2004

729

FY2003*

637

Operating Margin (%) Revenue ($M)

3.6%

7.6%

10.9%

16.5% 17.7%

16.9% 17.1% 16.5%

June 8, 2011

Current Marketing

ü  Traditional Marketing Spend ü  Billboards, Print, Entertainment ü  Fashion Show & Sponsorships

ü  Digital Marketing Spend ü  Branded applications ü  Ad buys on search and social networks

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Sunset Strip Billboard: Los Angeles

Consumer Mobile Apps

7

Consumer facing iPad & iPhone m-Commerce Applications

ü  FB Pages for each Brand ü  Over 1M likes ü  Integration with Twitter

and Facebook on Apps

Social Initiatives

8

FB Integration

Importance of Social

ü  Company initiatives around Social ü  Interact with Customers ü  Power of “Friend” Recommendation ü  Brand Loyalty

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alert

ü  Early Adopter Program ü  Guess: innovation through technology ü  Personalize the social experience ü  Network of SuperFans ü  Segmentation

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Promotion Plan

ü  Channels ü  In-store ads, email ü  Post on Facebook, Twitter

ü  Messaging ü  Special offers ü  Exclusive content ü  Loyalty incentives

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Expectations and Targets

ü  Expected to Increase ü  awareness of brands ü  customer loyalty ü  ability to cross market ü  specificity of sponsorships

ü  250,000 SuperFans in first year ü  Measure return on investment

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