Michael Estoup

726 14th Street Apt. 01San Francisco CA, 94114415-370-5806michaeltestoup@yahoo.com

Over fifteen years experience in multi-channel retail operations with thirteen years in eCommerce, managing customer's expectations and streamlining operational procedures. Mastered balancing deadlines in a fast-moving environment, being extremely organized and detail focused. Adept at implementing and leveraging analytics and business information to build strategic plans, manage P&L and drive profitable growth.

Specialties: Merchandising, eCommerce Management, Online Marketing, User Experience, Search & SEO analysis, Catalog Production, Project Management.

Associate Website Merchant Pottery Barn eCommerceOctober 2014 – March 2016 Develop website merchandise strategies to achieve sales, gross margin goals, website conversion, and profit. Communicate and execute the Visual Merchandising strategy within the Website. Manage eCommerce photography requests, develop content, features, and landing pages within website.

Managed a roadmap of nine seasonal assortments; working with input from the Buyers and Inventory teams to execute retail/direct to consumer brand strategy and sales goal. Worked with Site Management team to create and implement an inclusive site calendar with input from cross-functional teams to assure increased operational efficiencies.

Gave direction for all Creative (production, photography, copy writing) and Product Information requests and worked with the Merchant Analyst team for implementation of product creation in content management system.

Created 12 photo shot lists a year for ecommerce product and content needs and reconciled all branded photography for use on the website

Collaborated on seasonal asset and content marketing with the Ecommerce Marketing, Social Media, Creative and brand Executives; focusing on home pages, category pages and feature pages. Additionally planned with the Website Merchandising team to develop category level content specific to product type and promotional needs.

Build and maintain website navigation hierarchy pages in content system for seasonal assortment and weekly promotional marketed categories. Collaborate with UX and SEO teams to ensure customer usability and search rankings.

Facilitated with Site Management team involving site improvements, both business and executive driven. Worked with the project management teams and sometimes developers on site enhancement initiatives from the initial requests to end testing via application releases.

�1

I have an interest in the practical uses of UX and worked with the department to enhance the customer experience on the website pertaining to site navigation, content organization and usability.

Assisted in redevelopment of the website natural search algorithm. Worked closely with the SEO team to enhance page results and helped formalize product attribution for better search functionality.

Tested all product for seasonal launches for photography, copy, product information, pricing, inventory availability and data integrity.

I had weekly site analytics reporting (Adobe Analytics) and ran reports for specific projects and product recommendations. Assortment changes were made weekly due to promotional sale activity, gross margin as well as using metrics to measure for traffic optimization and conversion goals.

Troubleshoot day-to-day issues across multiple cross functional teams. Able to deal with ambiguity and a changing environment.

Associate Website Site Manager Pottery Barn eCommerceJune 2014 – October 2014Manage all aspects of site management: weekly product uploads, major site builds and new site initiatives. Establish all site project time lines and facilitate their execution with pertinent parties.

Website Merchandise Analyst Pottery Barn eCommerceJanuary 2009 – March 2014 Create and manage seasonal merchandise databases. Coordinate and facilitate processes and flow of information within content system both internally and externally. Provide support to Direct to Consumer Merchandising team.

Assistant Buyer Accessories & Tabletop Pottery Barn CatalogJanuary 2008 – January 2009Assistant Website Merchant Accessories & Tabletop Pottery Barn eCommerceJuly 2007 – January 2008 Website Merchandise Analyst/Merchandise Coordinator Pottery Barn eCommerceJuly 2000 – July 2007

SkillsMicrosoft OfficeAdobe Experience ManagerJira Project ManagementTrello Project ManagementAdobe AnalyticsSAP Business by DesignIBM CoremetricsOracle EndecaPhotoshop

�2