michael cohn resume - psgv7

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MICHAEL COHN 973-492-1934 [email protected] Page 1 of 2 MICHAEL COHN 7 Sylvan Trail, Kinnelon, NJ 07405 973-492-1934 • [email protected] EXECUTIVE SUMMARY An accomplished manager with significant expertise in information technology, including web technologies. Results- and focus-oriented leader with many achievements. Effective communicator and team player. Successful record of stimulating innovation to increase productivity and reduce costs. Specific areas of expertise include: Digital and Social Media Marketing Strategies Web Presence and Online Lead Generation Project Management Business Analysis Lead Global Cross-Matrix Teams & Direct Reports Systems Engineering & Analysis Systems Architecture System Prototyping & Integration Technology Assessment & Evaluation Social Media Specialist Performance Evaluation Managing Off-Shore Development PROFESSIONAL EXPERIENCE COMPUKOL COMMUNICATIONS LLC 2008 - Present Online Presence and Digital Marketing Strategist Develops user experience strategies, including information design, online content strategy and lead-generation tactics for web, mobile, email, social and digital advertising media. Help small businesses differentiate themselves from their competition by increasing their visibility, reputation, trustworthiness and credibility online, resulting in increased leads, sales, profits, and ROI, by leveraging web content and the latest Digital and Social Media Marketing techniques. VERIZON COMMUNICATIONS 1992 - 2008 Enterprise Architect – Verizon Business IT, Systems Planning and Architecture (2006 – 2008) Initiated and led synergy efforts across all Verizon business units to improve efficiencies. Produced cost savings through standardization, license consolidation, centralized support and maintenance, integrating existing infrastructures, and support of mandatory security requirements. Reduced travel costs across entire enterprise. Implemented web collaboration tools; enabling web conferencing, conference scheduling, on-line team collaboration, and instant messaging encompassing multiple business units. Improved efficiency and reduced cost of document management for all business units. Establish a common standard, eliminated multiple systems, and reduced hardware investment. Results included improved support and maintenance. Generated cost savings, ensuring compliance with Verizon mandatory security requirements by centralizing support and maintenance, leading a synergy effort for a common single sign-on (SSO) solution across all Verizon business units. Improved planning effectiveness by developing roadmap for implementation of the Verizon Business Enterprise Architecture. Senior Systems Architect – Human Resources Technology (2003 – 2006) Managed 3 individuals. Responsible for partnering with IT, HR, and corporate owners in deployment of process driven HR content and transactions via the Verizon Enterprise Portal. Enhanced productivity by eliminating the number of logins. Simplified access to reach third party benefits and rewards applications by managing the integration of those applications with Verizon SSO and Enterprise Portal. Played a key role in the selection and integration of key technologies with the Enterprise Portal. Interfaced with IT and HR Technology portal teams on the assessment of key technologies including search, electronic document management systems (EDMS), content management, Web services, messaging, and collaboration. Supported development of HR technology roadmap and architecture plan that depicts the evolution of the technology platform in support of HR’s strategic vision linking HR’s business process, policies and procedures, business transactions, and business metrics, with the optimal technical platforms.

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Page 1: Michael Cohn Resume - PSGV7

MICHAEL COHN 973-492-1934 [email protected] Page 1 of 2

MICHAEL COHN 7 Sylvan Trail, Kinnelon, NJ 07405

973-492-1934 • [email protected]

EXECUTIVE SUMMARY

An accomplished manager with significant expertise in information technology, including web technologies. Results- and

focus-oriented leader with many achievements. Effective communicator and team player. Successful record of stimulating

innovation to increase productivity and reduce costs. Specific areas of expertise include:

Digital and Social Media Marketing Strategies

Web Presence and Online Lead Generation

Project Management

Business Analysis

Lead Global Cross-Matrix Teams & Direct Reports

Systems Engineering & Analysis

Systems Architecture

System Prototyping & Integration

Technology Assessment & Evaluation

Social Media Specialist

Performance Evaluation

Managing Off-Shore Development

PROFESSIONAL EXPERIENCE

COMPUKOL COMMUNICATIONS LLC 2008 - Present

Online Presence and Digital Marketing Strategist

Develops user experience strategies, including information design, online content strategy and lead-generation tactics for

web, mobile, email, social and digital advertising media.

Help small businesses differentiate themselves from their competition by increasing their visibility, reputation,

trustworthiness and credibility online, resulting in increased leads, sales, profits, and ROI, by leveraging web content and

the latest Digital and Social Media Marketing techniques.

VERIZON COMMUNICATIONS 1992 - 2008

Enterprise Architect – Verizon Business IT, Systems Planning and Architecture (2006 – 2008)

Initiated and led synergy efforts across all Verizon business units to improve efficiencies. Produced cost savings through

standardization, license consolidation, centralized support and maintenance, integrating existing infrastructures, and

support of mandatory security requirements.

Reduced travel costs across entire enterprise. Implemented web collaboration tools; enabling web conferencing,

conference scheduling, on-line team collaboration, and instant messaging encompassing multiple business units.

Improved efficiency and reduced cost of document management for all business units. Establish a common standard,

eliminated multiple systems, and reduced hardware investment. Results included improved support and maintenance.

Generated cost savings, ensuring compliance with Verizon mandatory security requirements by centralizing support

and maintenance, leading a synergy effort for a common single sign-on (SSO) solution across all Verizon business

units.

Improved planning effectiveness by developing roadmap for implementation of the Verizon Business Enterprise

Architecture.

Senior Systems Architect – Human Resources Technology (2003 – 2006)

Managed 3 individuals. Responsible for partnering with IT, HR, and corporate owners in deployment of process driven

HR content and transactions via the Verizon Enterprise Portal.

Enhanced productivity by eliminating the number of logins. Simplified access to reach third party benefits and

rewards applications by managing the integration of those applications with Verizon SSO and Enterprise Portal.

Played a key role in the selection and integration of key technologies with the Enterprise Portal. Interfaced with IT

and HR Technology portal teams on the assessment of key technologies including search, electronic document

management systems (EDMS), content management, Web services, messaging, and collaboration.

Supported development of HR technology roadmap and architecture plan that depicts the evolution of the technology

platform in support of HR’s strategic vision linking HR’s business process, policies and procedures, business

transactions, and business metrics, with the optimal technical platforms.

Page 2: Michael Cohn Resume - PSGV7

MICHAEL COHN 973-492-1934 [email protected] Page 2 of 2

eBusiness Senior Architect – Information Technology (2000 – 2003)

Dramatically improved on-net collaboration and Verizon’s Intranet (eWeb) capabilities, accelerating gains in business

productivity and improving coordination.

Significantly improved employee productivity and efficiencies for entire enterprise. Managed and provided subject

matter expert support for deploying and enhancing Instant Messaging (IM) and collaboration tools for Verizon

Intranet including Lotus Sametime, Microsoft Office Communicator, QuickPlace, SharePoint, eRoom, WebEx,

LiveMeetings.

Improved productivity by managing, designing, and deploying online IM awareness in the Enterprise Employee

Directory on Verizon’s Intranet. Developed a strategy for linking the Verizon LDAP-based Enterprise Employee

Directory with the Corporate Lotus Notes-based Mail Directory.

Increased the speed of support for various lines of business (LOB) websites. Designed, developed, and managed the

integration of “Live Chat with Support” features for several LOB websites.

Contributed to deployment and integration of SSO and EDMS with the Enterprise Portal. Participated in working

meetings with eBusiness and selected vendor team for design and development of SSO WUA and EDMS projects

infrastructure and operational support.

Nominated for Verizon Excellence Award in 2002, 2003, and 2004.

Member of Technical Staff – NYNEX Science and Technology Center (1992 - 2000)

Responsible for several exploratory R&D projects for increase efficiency, cost reduction and revenue generation.

Managed the integration project for Integrated/Unified Messaging and Directory Services for Centrex CallMaxSM, a

project adding CTI messaging capabilities to Bell Atlantic's business oriented voice networking products. This

included Messaging and Directory technology evaluation, requirement analysis, system architecture, prototyping, and

multi-vendor product integration.

Developed graphical user interfaces for Service Management System (SMS) of NYNEX AIN (Advanced Intelligent

Networks). Designed, developed, and implemented Web and Client/Server technologies in the AIN architecture for

third-party access services.

Contributed to reducing costs and generating revenue in operator services through system architecture design for next

generation Speech Technology Platform for deployment in NYNEX's Operator Services digital network, supporting a

variety of speech technologies including speech recognition, speech synthesis, time compression, and natural

language processing.

ELECTRO-RADIATION INC. (Government Systems Division) 1988 – 1992

Senior Systems Engineer

Software engineering, design, analysis, and development of advanced systems. Key member of multi-phase program to

develop and demonstrate capabilities of ADA in a real time embedded electronic warfare sensor fusion and power

management application for the US Army rotary wing aircraft. Project explored language features and incorporated

expert/artificial intelligence techniques in design. Designed and developed all embedded and non-embedded software

functional performance specifications and produced project software documentation. Developed essential non-embedded

real-time support sensor/avionics suite, scenario simulations, and situation awareness display programs.

LUCAS AEROSPACE (Controls Technology Division), 1984 – 1988

Senior Systems and Test Engineer

Led Test Engineering Department, a team of 5. Software analysis and development for various electronic fuel control

system projects. Development of engine simulation software from customer specifications using modular programming

and high level languages such as ADA and Pascal. Development of various monitoring software for electronic engine

controls. Hardware and software design of automatic test equipment.

EDUCATION & AFFILIATIONS

Master’s Certificate in Project Management, George Washington University

MS in Computer Science, Fairleigh Dickinson University

BS in Electrical Engineering, Fairleigh Dickinson University

Electrical Engineering Degree, Technion, Israel Institute of Technology

Member, IEEE