• Effective Advertising Vehicle

Metro’s focus on ad effectiveness, creative solutions and cost efficiency has made it a winner and leader in print innovation

• Quick and Informative Read

Designed to be read within the average commuter time

Metro model

• Target Audience

Designed for younger, active professionals within an engaging platform2

Source: CAC Q3 2010 average daily circulation period ending 9/30/10; NY adds Long Island: AFL Web printing press run as of 9/13/10; ABC Audit 9/30/10

Metro effectivenessIn Demand, High Reader Retention, Advertising Impact

High Product Demand• Metro prints only what is consumed by commuters• Less than 1.3% return rate with readership steadily increasing (Newspaper average return rate 14-16%)

Source: CAC

Metro is a cover to cover read• The average commuter is able to read less than 40% of a traditional newspaper

Source: Average Commute Time – Census Bureau; Percentage based off of average page count of newspaper

25 pages / 25 pages100% read through

24 pages / 59 pages40% read through

16 pages / 54 pages30% read through

Metro US

Source: Scarborough R2 2010; CAC Q3 2010 average daily circulation period ending 9/30/10; NY adds Long Island: AFL Web printing press run as of 9/13/10

Metro’s circulation keeps growing…

Since 2001, Metro’s circulation has grown 437%

Source: CAC Q3 2010 average daily circulation period ending 9/30/10; NY adds Long Island: AFL Web printing press run as of 9/13/10; ABC Audit 9/30/10

The Metro Moment

Metro US delivers its newspaper right where our readers begin and end their morning commute-at major commuter hubs via hand promotion and newspaper boxes

Controlled circulation distribution Metro Philadelphia delivers its newspaper to the highest concentrated commuter markets with an average daily circulation of 118,725.

Source: CAC Q3 2010 period ending 9/30/10 net press run one day zip code report 9/24/10

Circulation strengthMetro Philadelphia is #1 with leading distribution in Philadelphia

Source: ABC 2009, CAC Q3 2010 net press run one day zip code report 9/24/10 (Philadelphia County)

Metro’s readership growsgiving urbanites what they want: quality unbiased news for free

Source: Scarborough R1 Totals 2001-2010

Metro continues to show strength in its readership reaching 1,103,060 readers and achieving 425% growth from 2001-2010.

Metro has a unique demographic

Source: Scarborough R2 2010

The Metro newspaper generation: Metro invented a new way for advertisers to engage and attract a Twittering, blogging, Facebooking, and smart phone using generation who grew up with the Internet and expectation of free news.

Editorial framework: Award-winning design…

MondayCareers and Education

TuesdayBooks, Shop (Style, Tech)

WednesdayReal Estate, Food, Health

ThursdayTravel,

Going Out

FridayTV, Movies,

Entertainment

…Compelling content from partners that matter

MY METRO WEEKLY SECTIONS

Editorial framework: My Metro daily sections

National / International

Local Money

My Voice / Games Entertainment Sports

UrbanlistYOUR ONE STOP SOLUTION FOR MAXIMUM CLASSIFIED LISTING VISIBILITYUrbanlist provides a targeted reach with ONE INTEGRATED online and print solution

SEARCH IT. FIND IT. BUY IT.

Source: Scarborough R2 2010

Metro US brand ambassador team

Metro Daily Promoters

Connect with your audience on a one-to-one level with our Metro Premium Promoters. • Promoters can be selected based on image and campaign purpose. • Promoters may be branded or scripted and can distribute premiums at custom locations.

Metro Premium Promoters

Metro promoter team • Dress Metro hand promoters in branded clothing to further promote your message. These promoters are strategically placed in key transit points to personally hand deliver the paper to loyal readers every day from 7:00-10:00 am

360º Opportunities

METRO.US• Content rich sections and features deliver an extension to the daily print edition.

METRO READER CONTEST• Metro’s popular contest promotion includes a co-branded advertisement and dedicated microsite.

THE LOOP• The Loop E-newsletter includes a special offer incorporated into a custom written promotion with image and link to your website.(20,000 e-mail recipients)

METRO SMS• Direct interaction with readers through sms.• Includes in-newspaper promotional advertisement.• Texters will immediately receive abounce back message with a follow-up call-to-action (link to purchase tickets, website URL, phone number, etc.)

HOME PAGE E-PLAYER• Get front row access to Metro’s premium sports and entertainment coverage. Surround our e-video player with your brand.

Creative Advertising

Creative Advertising

Adding Metro will…

• Increase your reach among an unduplicated audience of professionals.

• Lower your CPM.

• Break through the clutter.

• Create immediacy: Add impact with delivery where and when you want it most.

Metro is…

• Increase your reach among an unduplicated audience of professionals.

• Lower your CPM.

• Break through the clutter.

• Create immediacy: Add impact with delivery where and when you want it most.

…your one stop shop to all your media needs.

Creative In-Paper Executions

Brand Ambassadors

20,000 subscriber base

Interactive Reader Contest Micro site

Source: Scarborough R2 2010; CAC Q3 2010 average daily circulation period ending 9/30/10; NY adds Long Island: AFL Web printing press run as of 9/13/10; ABC Audit 9/30/10