merchandise presentation

15
Effective Sales Promoting Cool BDT Merchandise

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Page 1: Merchandise presentation

Effective Sales

Promoting Cool BDT Merchandise

Page 2: Merchandise presentation

“ People buy people before they buy services and products ”

–Will Kintish

Page 3: Merchandise presentation

MMFI

Page 4: Merchandise presentation

First Things First

• GREET the guest at the merchandise area….

• Never, never ask the killer question: May I help you?

• Instead try one of these………

Page 5: Merchandise presentation

Some Suggestions……..

• Hi how are you today? Have you taken the tour? You have, oh you must have seen Mrs. Mallard and her ducklings, we carry the book. It’s actually the official childrens book of Massachusetts. Makes an awesome gift.

Page 6: Merchandise presentation

Or…

• Is there anything in particular you collect, we have magnets, shot glasses, patches. I collect frogs, unfortunately we don’t sell those but I would be happy to show you what we do have.

Page 7: Merchandise presentation

Perhaps…..

• Hi, how are you? Are you a Boston sport fan? We just started a new line of T-shirts commerating the victory parades. They would make a great gift for any sports fan.

Page 8: Merchandise presentation

Duck Wagon

• Promoting Merchandise

Page 9: Merchandise presentation

What is Visual Merchandising

• Visual merchandising is the art of development of three-dimensional displays in order to maximize sales. For example:

DWAG– Placement of items for visual interest– Relevant placement of items based on

situation, weather etc..

Page 10: Merchandise presentation

What are we selling?

Page 11: Merchandise presentation

Let’s Make a Sale…

Page 12: Merchandise presentation

Also continuing….

• BDT scratch tickets– A Ticket is given with each DL purchase

The Info Duck should carry and hand out

Page 13: Merchandise presentation

‘Touchy, Feely’

Create opportunities for guests to touch , feel, handle merchandise whenever possible.

Page 14: Merchandise presentation

Inventory

• Inventory will be done at the end of every month.

• Any comps MUST be recorded on IR

• Theft will be dealt with swiftly

Page 15: Merchandise presentation