mercedes maybach guard s600 india launch - press release

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Page 1: Mercedes Maybach Guard S600 India launch - Press Release

Press Information

8th March, 2016

Mercedes-Benz drives in the first passenger car in

the world with the highest protection level VR 10:

Mercedes-Maybach S 600 Guard launched in India

The Mercedes-Maybach S 600 Guard is the world’s first civilian vehicle to be

certified with the highest ballistic protection level: VR 10

The Mercedes-Maybach S 600 Guard with VR 10 protection level was launched

in India within 15 days of its international debut – the fastest ever introduction

of a car from the global portfolio

Outstanding strength and stability thanks to the specific reinforcement of the

base structure, that is integrated into the body shell at the production stage

Superior performance: V12 petrol engine, generating 390 kW (530 hp), 830 Nm

of torque and the 7G-TRONIC automatic transmission, results in lower fuel

consumption with impressive acceleration for a rapid escape from the danger

zone when under threat

Mercedes-Benz India ‘Guard’ portfolio comprises the Mercedes-Maybach S 600

Guard and the S 600 Guard

The Mercedes-Maybach S 600 Guard offers additional leg room, enhancing the

overall comfort quotient of the car

Mercedes-Maybach S 600 Guard is the most expensive car available in the

Mercedes-Benz portfolio in India

The Mercedes-Maybach S 600 Guard is priced Rs.10.50 crores onwards (Ex-

showroom Delhi)

Page 2: Mercedes Maybach Guard S600 India launch - Press Release

New Delhi: The country’s largest luxury car maker Mercedes-Benz redefined the

exclusive and luxurious armored vehicles segment in India, by launching the new

Mercedes-Maybach S 600 Guard. The exquisite Mercedes-Maybach S 600 Guard is the

first civilian vehicle to be certified with the highest ballistic protection level VR10, and is

one of the safest luxury spots on wheels in the world. Today, Mercedes-Benz offers the

widest range of special protection vehicles catering to the most stringent demand of its

high profile customers.

The Mercedes-Benz Guard range in India currently comprises the Mercedes-Maybach

and S 600 Guard. The Mercedes-Maybach S 600 Guard was launched by the German

Ambassador in India, H.E. Dr. Martin Ney and Roland Folger, Managing Director

and CEO, Mercedes Benz India.

Roland Folger, Managing Director and CEO, Mercedes Benz India commented,

“Mercedes-Benz’s remains the most trusted brand globally in manufacturing ‘Guard’

vehicles since 1928. It is hence not surprising that most of the global heads of states, top

diplomats, business tycoons and celebrities prefer a ‘Guard’ vehicle. We are pleased to

introduce the world’s first passenger vehicle certified with the highest ballistic protection

level of VR10, in India. The Mercedes-Maybach S 600 Guard is launched in India within

15 days of its international debut. With the introduction of the Mercedes-Maybach Guard,

we continue to follow our ‘top of pyramid’ approach for the discerning Indian customers.”

Mr. Folger further elaborated, “In 2015 we completely redefined the highly exclusive

luxury sedan segment with the launch of the Mercedes-Maybach. With the introduction of

the Mercedes-Maybach S 600 Guard, we have now created an unmatched offering in the

segment and strongly reiterated our ‘technological leadership’ in the field of special

protection vehicles. The Mercedes-Maybach S 600 Guard is the pinnacle of luxury

motoring coupled with the highest level of safety and security. This super luxury protection

Page 3: Mercedes Maybach Guard S600 India launch - Press Release

vehicle maintains the exquisite panache associated with the Maybach, coupled with the

ground-breaking security features of Mercedes-Benz’s trademark ‘Guard’ range.

The launch of the Mercedes-Maybach S 600 Guard symbolizes our unsurpassed

commitment of giving the best to our customers.”

The Mercedes-Maybach S 600 Guard delivers the highest levels of ballistic and blast

protection, available for a non-military vehicle. Simultaneously, it offers unsurpassed

levels of spaciousness, ride comfort and on-board luxury features. The rear seats have

also been repositioned further back, adding to the sense of privacy.

Part of the protection concept is that, it takes a very keen eye to distinguish the armoured

version of the Maybach from its series-produced counterpart. A series of special technical

features also ensures that the Mercedes-Maybach S 600 Guard remains mobile during

and also after an attack and is able to exit the danger zone.

The new Mercedes-Maybach S 600 Guard has been officially certified by the Ballistics

Authority and for the first time, meets the very highly stringent requirements for VR10

protection rating. These guidelines specify that the bodywork and windows must be able

to withstand hardened steel core bullets fired from an assault rifle. The vehicle also has

an ERV 2010 rating (Explosive Resistant Vehicles). After the inspection by Germany's

Federal Office of Criminal Investigation, the vehicle was approved without any

constraints.

Page 4: Mercedes Maybach Guard S600 India launch - Press Release

The Mercedes-Maybach S 600 Guard: The Essence of luxury meets the pinnacle of

safety, security and performance

The robust Mercedes-Maybach S 600 Guard is an engineering marvel that defines

sophisticated aesthetic styling, world-class safety and unmatched driving performance.

This super luxury sedan is a hallmark of seamless design coupled with revolutionary

safety and security features that is powered by a monstrous V12 petrol engine.

Twelve-cylinder power pack

The Mercedes-Maybach S 600 Guard delivers a superior performance thanks to its

powerful V12 petrol engine, which generates 390 kW (530 hp) power. Thanks to 830 Nm

of torque and the 7G-TRONIC automatic transmission, the Mercedes-Maybach S 600

Guard combines lower fuel consumption with an impressive acceleration for a rapid

escape from the danger zone when under threat. For weight reasons the top speed is

electronically limited to 190 km/h.

Technical Specifications Mercedes-Maybach S 600

Guard

Arrangement/no. of cylinders V 12

Total displacement (cc) 5,980

Power kW(hp) @ rpm 390 (530)@4900-5300

Torque (Nm) @ rpm 830 @ 1900-4000

Acceleration (km/h) (s) 7.9

Top speed km/h (electronically

limited)

190

Page 5: Mercedes Maybach Guard S600 India launch - Press Release

An invincible exterior combines the ultra-luxurious interior: Resilient body shell,

supreme safety & security features

The Mercedes-Maybach S 600 Guard embarks exceptional strength and stability due to

a specific reinforcement of the base structure which is integrated into the body-shell

production stage. The luxury sedan maintains its state-of-the-art comfort and luxury

features inside the cabin by sophisticated integration and intelligent overlapping of all

protective elements.

At the body-shell stage of the vehicle, protective components of special steel are

integrated into the cavities between the body structure and the outer skin. Systematic

overlapping systems at critical points, such as material transitions and interstices provide

comprehensive ballistic protection. The windows have been ergonomically designed with

the usage of the best quality and durable materials that ensure passenger safety, even in

extreme situations.

Despite the appealing outer laminated structure of the windows, they are precisely coated

with polycarbonate on the inside for splinter protection.

The collaboration of all the safety equipment and technology inside, makes the Mercedes-

Maybach S 600 Guard a safe cocoon for the occupants who not only witness ballistic

protection, but also comprehensive protection against explosive devices. In the event of

an explosive charge detonating at the side of the vehicle, the armouring protects the

occupants as effectively as it does in an assault with explosives beneath the vehicle: the

new underbody armouring, entirely covers the underbody under the occupant

compartment, a unique feature in the civilian special-protection segment.

Intelligent assistance systems

The Mercedes-Maybach S 600 Guard is also equipped with the latest technical

innovations that make it a shining example of passenger car development. As part of the

Page 6: Mercedes Maybach Guard S600 India launch - Press Release

Intelligent Drive, these optionally include assistance systems which considerably

enhance comfort and safety.

The following options are available:

Night View Assist Plus | LED Intelligent Light System | 360° camera

Guard-specific equipment for more comfort and safety

In addition Mercedes-Benz offers further optional extras which were specifically

developed for the Mercedes-Maybach S 600. These include:

Opaque roller blinds all-round in the rear | heated windscreen and side windows

Easily operated panic alarm system

Fire extinguisher system with automatic activation

Emergency fresh air system protecting occupants from the ingress of smoke or irritant

gases

Hydraulic power for the heavy side windows

LED reading lamps in the rear

As in the case of standard production models, the full manufacturer's warranty also

applies to the Mercedes-Maybach S 600 Guard and the other models in the Guard family.

All the Mercedes-Benz service outlets worldwide are also able to service, maintain or

carry out any necessary repairs for the Guard models.

Page 7: Mercedes Maybach Guard S600 India launch - Press Release

Brief history on ‘Guard’ vehicles by Mercedes-Benz

Globally, Mercedes-Benz has the distinct stature of having an iconic history of building

special protection vehicles for emperors, head of states, politicians, VIPs etc. for over 85

years. In 1928, the Nürburg 460 model was introduced, when Daimler-Benz became the

first company in the world to begin factory-fitting saloons with special protective features

to shield the occupants from gunshots and explosives. This was when Emperor Hirohito

of Japan personally selected an armoured "Grand Mercedes" as his official car. Today

after several decades, Mercedes-Benz continues its endeavour of manufacturing the

safest and most luxurious protection vehicles for distinguished patrons across the world.

Politicians and heads of state across the world entrusts their safety and security to

Mercedes-Benz special-protection vehicles. From 1965 onwards Mercedes-Benz offered

numerous models with special protection. In addition to the legendary Mercedes-Benz

600 Saloon and Pullman Saloon models, in the 1970s and 1980s the range included the

280 SEL 3.5 and V8 S-Class models, the 350 SE/SEL and 450 SE/SEL as well as the

380 SE/SEL to 560 SEL. Since 1979 Mercedes-Benz has also been building G-Class

models with protective systems.

About Mercedes-Benz India:

Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of

more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009,

Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since

June 2015, Mercedes-Benz India also commenced production from its new expanded production facility

located in the same premises. The production facility now carries an investment of INR 1000+ crores and

has the largest installed production capacity for any luxury car maker in India.

Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class,

E-Class, C-Class, CLA sedans and the GLA, GLE and the GL-Class SUVs. Completely Built imported cars

portfolio includes the A-Class, B-Class, CLS, SLK, E-Class Cabriolet, S-Class Coupé, and the S 600 Guard

a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-

AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG

C 63 S, AMG E 63, AMG SLK 55, AMG S 63 Coupe, AMG GL 63, AMG ML 63, AMG S 63, AMG GLA 45,

GLE 450 AMG Coupe and AMG GT S.

Page 8: Mercedes Maybach Guard S600 India launch - Press Release

Given Mercedes-Benz’s continuous success in India across myriad spectrum of sales, network, operations,

services, finance, etc. 2016 will be the cornerstone to inculcate the spirit of winning despite emerging market

challenges.

‘Winning with Mercedes-Benz’ philosophy is also derived from the unrivalled success created by the

Mercedes-AMG Petronas F1 team in the highly competitive Formula 1 in the past years. In 2016, Mercedes-

Benz will initiate a range of innovative customer oriented initiatives which are ‘winning’ in nature and will

further underline the brand’s strong customer centric approach. In 2016, Mercedes-Benz began its ‘winning’

motto with the launch of the fascinating GLE 450 AMG Coupe, as the first product of the year. The company

has also been ranked number one in the J.D. Power Customer Service Index 2015, among the luxury

brands for the second year in a row.

Mercedes-Benz India registered a historic 32% year-on-year growth by selling 13502 units in the Jan–

December 2015 period and became the No. 1 luxury car brand in terms of sales volumes, as well. For the

third consecutive year, Mercedes-Benz India has witnessed a double digit growth and is also emerging as

the ‘most awarded luxury car brand’ in India. The brand has won as many as 28 prestigious automotive

awards conferred by different media houses across India, the highest won by any luxury automotive brand

in India this year.

-####-

Mercedes-Benz India Media Contacts:

Shekhar Das Chowdhury | [email protected] |+91 98508 36477

Reuben George | [email protected] | +91 98239 69057

Perfect Relations:

Dhirendra Negi | [email protected] | +91 98186 28096

Shruti Arora | [email protected] | +91 98711 48260