Mercedes cla launched in india press release
Post on 14-Jul-2015
22nd January, 2015
Mercedes-Benzs sportiest and most stylish luxury
sedan, the CLA-Class, makes its India debut
Segment benchmark in styling, design and size (longest wheelbase:
2699mm); differentiating it from core competitors
Best in class aerodynamics: The lowest drag coefficient of any production
car in the world
Garmin MAP PILOT navigation | Harman Kardon Logic 7 surround
sound system | Reversing camera as standard in all models
Mercedes-Benz Financial offers an unmatched interest rate of 9.99% |
Exclusive service packages ensuring a low cost of ownership; starting as
low as Rs. 1.99/ kilometer
CLA-Class will be introduced in three variants catering to a wide range of
customer requirements: CLA 200 CDI Style priced at Rs.31.50 lakhs, CLA 200
Sport priced at Rs. 35 lakhs and CLA 200 CDI Sport priced at Rs. 35.90
lakhs.(All prices ex-showroom Delhi)
New Delhi: Mercedes-Benz India today launched one of the most anticipated and
exciting products from its global portfolio; the stylish, distinctive and sporty luxury sedan,
the CLA-Class. Mercedes-Benz CLA-Class promises to offer the discerning customers
a stylish vehicle that makes them stand out from the rest. The CLA-Class was launched
by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India in New Delhi.
From today onwards, the car is available for sale across dealerships in India.
The CLA-Class represents a landmark in automotive design, carving out a niche for
itself. The CLA-Class also sets a new benchmark in the segment in terms of styling,
size and aerodynamics. With its surging lines and energetic, expressive surfaces, the
CLA captures the attention and does not let go. But its breathtaking looks do not just set
the pulse racing; they also give the CLA-Class the lowest drag coefficient of any
production car in the world. So it can slice through the air with minimum resistance and
maximum efficiency. This unrivalled aerodynamic performance is complemented by
dramatic styling cues across the vehicle. From the signature diamond grille and almost
predatory headlamps and the sports exhaust with twin squared tail pipes, the CLA is
impossible to ignore and even harder to resist.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, With
many segment benchmarks, we are convinced that the CLA will firmly make its mark in
India. Its powerful design underscores the sporty side of the Mercedes-Benz brand. The
CLA remains true to Mercedes-Benz's core values by setting new standards in
aerodynamics and efficiency, yet carves out a niche with its thrilling design and cutting-
edge technology. The CLA-Class is stylish, sporty and distinctive and one of the most
beautifully designed products from the Mercedes-Benz portfolio. The CLA-Class has
been a global success winning new customers for Mercedes-Benz and we aim to
replicate this success in India.
With a stylish design language and impeccable performance, the CLA will surely
capture the imagination of the discerning Indian consumer, who wants to look distinctive
and make a definitive style statement. We have incorporated India specific changes to
the car making it even more adept for the Indian conditions. With this, the CLA delivers
the level of refinement and performance expected of a Mercedes-Benz. The CLA-Class
which is a perfect blend of style, sporty drive and luxurious features, becomes an even
more attractive choice for buyers with its unique value propositions. The specially
designed service and finance packages make buying and owning the CLA a pure
delight. Mr. Kern further added.
Powerful and Efficient Drive: Engines and transmission
The 4-cylinder petrol engine used in the CLA-Class boasts of agile performance,
segment leading fuel efficiencies and low emissions. The ECO start/stop function is a
standard feature in all engine variants and helps saving fuel in city traffic. The 4-cylinder
turbocharged diesel engine with direct injection provides a fuel efficiency of 17.9 km
per litre. The engine produces 100kW between 3600-4400 rpm with a maximum torque
of 300 Nm between 1600-3000 rpm. The 2 litre petrol engine produces 135 kW at 5500
rpm with a maximum torque of 300 Nm between 1200-4000 rpm. It accelerates from 0
to 100 kmph in 7.8 seconds with a top speed of 235 kmph.
The powerful and high torque motors coupled with the dual clutch transmission
combines the comfort of a 7-speed automatic transmission with the driving dynamics
of a manual transmission with fast, smooth gear changing without any interruptions in
tractive power and results in improved acceleration. The shift characteristics can be pre-
set from fuel-saving to sporty via the Economy, Sport and Manual transmission
modes. The shift paddles on the steering wheel are unique in the segment.
Designed for Dynamism
The CLA-Class is equipped with a suspension specifically designed for India. This
results in improved comfort on Indian roads thanks to greater ground clearance and a
higher seating position. Through its long wheelbase of 2699 mm the new CLA-Class
will provide its passengers with better ride comfort, great handling and stunning driving
performance, differentiating it from its competitors. The long wheelbase will also offer
passengers (especially in the rear) more legroom and therefore ensuring a more
The CLAs breathtaking looks do not just set the pulse racing they also give the CLA
the lowest drag coefficient of any production car in the world. The low drag
coefficient distinguishes the CLA from its competitors and ushers in a new dimension in
terms of aerodynamic efficiency and leads to reduced wind noise, which gives
exemplary comfort in the CLA.
The CLA has classic sedan proportions: a high, stretched waistline, flat window
surfaces and a long bonnet. The unusually expressive lines combined with both
concave and convex surfaces give the CLA its breathtakingly sporty proportions and
powerfully dynamic design idiom and its unmistakable look.
The vehicle's striking features include the bonnet embedded in the front end with
powerdomes and the diamond radiator grille. The light modules and LEDs behind the
headlamp cover glass have been arranged in such a way as to create the characteristic
"flare effect" for the daytime driving lights and indicators. An impressive front face is
ensured by the standard BiXenon headlamps and LED daytime running lamps. The
BiXenon headlamps come with LED High Performance tail lights, framed by the
muscular lines of the shoulders which extend into the rear end. A dramatic silhouette
subdivided by three prominent character lines gives the CLA its masculine aura. The
lines create the impression of tensed muscles which are accelerating the car even when
The exterior's progressive, sporty appearance is continued inside the vehicle. High
grade materials and first class workmanship meet the high expectations of an
extraordinary sedan. The interior additionally derives a very special quality feel from the
selection of high quality materials and the available combinations of materials. The
adoption of design features such as the resumption of the dynamic sideline in the door
panels forms a link between the outside and inside.
With its large glazed areas, the Panoramic sunroof ensures a particularly bright and
welcoming ambience in the interior. It also responds automatically to rain: If it is open, it
automatically moves to the raised position to prevent rain from entering the interior. The
Light and Sight package provides the interior with a classier feel and optimum
visibility. The illuminated door sill panels with MercedesBenz lettering and additional
lightings in the doors greet the driver and passenger when entering the CLAClass.
New Generation Multimedia system
A completely new multimedia generation offers intuitive operation in the new CLA-
Class, combining entertainment, information and communication. Elaborate animation
and visual effects present all the functions in a clear and highly attractive manner. The
infotainment system also offers Mercedes-Benz Apps such as Mercedes-Benz Radio,
which will enable you to listen to several Mercedes-Benz mixed tapes while driving.
With user-friendly navigation, precise map data and excellent route guidance, the
Garmin MAP PILOT brings all the familiar benefits of a Garmin navigation system to
the Audio 20 CD. It is all done by simply inserting an SD card with navigation software
and map data sets.
The CLAClass is equipped with a Harman Kardon Logic 7 surround sound system,
which provides a spectacular audio experience to our customers. Reverse parking and
manoeuvring is made much easier and safer by the reversing camera, which is offered
as standard on the CLA.
Smart Safety: Advanced Assistance Systems
The CLA has extensive safety features which cover all four phases of the integral
safety concept at Mercedes-Benz. The robust body shell structure with its rigid
passenger cell also contributes to the high level of safety. Ease of repair was also
taken into account during the development of the CLA. The body and detachable parts
are designed for low susceptibility to damage and low repair costs.
Safe Driving: The CLA is available with numerous high-quality assistance and safety
systems which support the driver and reduce his/her workload. With new and extended
functions, in addition to the standard safety features such as ABS, BAS, ESP, ASR,
Hill Start Assist etc., the CLA-Class is designed to guard against danger and initiate
protective measures. High structural safety of the body-shell, six airbags and other
restraint systems provide the best possible protection. Innovative sensor technology
is applied to coordinate and activate the safety systems according to the given situation.
These have ensured that the car has a 5 star rating from EURO NCAP.
Assistance systems such as ATTENTION ASSIST warn the driver when it detects
typical signs of drowsiness in his/her steering behavior while STEER CONTROL can
assist the driver with corrective steering action in critical situations. Other systems like
tyre pressure monitoring system continuously monitors the inflation pressure of all four
tyres and tyre repair kit TIREFIT enables the vehicle to continue to the nearest
workshop. A spare wheel with jack ensures mobility in the event of total tyre damage.
Finance & Service Packages:
The CLA becomes even more attractive choice for customers with a specially curated
financial programme from Mercedes-Benz Financial, offering an unmatched interest
rate of 9.99%, for a hassle free purchase. Even the ownership experience comes with
complete peace of mind. The exclusive service packages will ensure that the cost of
ownership remains low. With costs starting as low as Rs. 1.99/kilometer, it make the
purchase and ownership of the CLA-Class a true delight.
The CLA 200 CDI Style is priced at Rs.31.50 lakhs, the CLA 200 Sport is priced at Rs.
35 lakhs and the CLA 200 CDI Sport is priced at Rs. 35.90 lakhs. All prices are ex-
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts
of more than 128 years of cutting edge innovation in the luxury automobile industry globally. With a world
class production facility spread over 100 acres in Chakan, near Pune, set up in 2009 and an independent
assembly facility for passenger cars; the facility is among the fastest green-field operations ever to be
created and is rated among the top most CKD plants of Mercedes-Benz, globally. Mercedes-Benz India
product portfolio comprises the locally produced S-Class, E-Class, C-Class, GL-Class and the M-Class.
Completely Built Imported cars include the A-Class, CLS-Class, SLK-Class and the luxury tourer B-Class
etc. The product portfolio also comprises offering the iconic off-roader G 63 AMG as well as a wide range
of other AMG performance cars like the CLA 45 AMG, C 63 AMG, E 63 AMG, SLK 55 AMG, GL 63 AMG,
ML 63 AMG and GLA 45 AMG. Mercedes-Benz Indias strong focus on its four pillars of Products,
Network, Cost of Ownership and Brand experiences has led the companys growth story with a total of 68
outlets located in 37 Indian cities, making it the brand with the densest network in the luxury segment.
The year 2014 was Mercedes-Benz Indias Year of Excellence across the brand, product and services
spectrum. Mercedes-Benz grew by 13% in 2014 amidst challenging market dynamics registering a sale of
10,201 units making it the best year in the company sales in India. In line with The Year of Excellence
Mercedes-Benz launched its flagship model the new S-Class in January 2014 in India and followed with
the launch of S500 CKD and the S 350 CDI in March 2014 and June 2014 respectively. Mercedes-Benz
India celebrated 50000th car roll out with the C-Class GRAND EDITION. At the 12th Auto Expo,
Mercedes-Benz launched the M-Guard- special protection SUV for the Indian market and also showcased
the CLA 45 AMG and the much awaited GLA-Class. The company also launched GL 63 AMG and the ML
63 AMG to present the most powerful SUVs in its segment. Mercedes-AMG also inaugurated three AMG
Performance Centers (APC) in Delhi, Bangalore, and Mumbai making it the fastest roll-out of APCs ever.
Mercedes-Benz also launched the CLA 45 AMG in July at the Buddh International Circuit as AMG is
synonymous with the race track owing to its superlative performance and next generation research and
development. Mercedes-Benz India also launched the GLA-Class and the GLA 45 AMG range of SUVs
marking a strong presence in the luxury SUV segment. The performance aspect of AMG brand is
highlighted at its best on the Formula 1 track. First Silver Arrows driver to claim title since Juan Manuel
Fangio in 1955. 16 wins, 18 pole positions, 11 one-two finishes and 31 podiums for the 2014 Silver
Arrows in the first season of the new hybrid era in Formula 1.
Mercedes-Benz India also emerged as the most awarded luxury automotive brands in 2013, receiving as
many as 16 coveted awards from various prestigious automotive media introducing exciting products for
the Indian customers. As part of its qualitative network expansion strategy, Mercedes-Benz inaugurated
14 new outlets in 2014 at Bhubaneshwar, Raipur, Bhopal, Mohali, Chandigarh, Kochi, Mumbai, Navi
Mumbai, Nashik, Kanpur, Surat, Karnal, Chandigarh and Madurai.
For more details, please visit www.mercedes-benz.co.in
Media Contact: Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | email@example.com |+91 98508 36477
Reuben George | firstname.lastname@example.org | +91 9823969057