mercedes calicut dealer launched - press release

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Page 1: Mercedes Calicut Dealer Launched - Press Release

Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953

Press Information

27th August, 2015

Mercedes-Benz strengthens its footprint in

Kerala, presents Calicut its first world-class

Mercedes-Benz dealership

• Mercedes-Benz partners with Bridgeway Motors to further expand its

footprint in the important Kerala market

• The affluent customer base of Calicut comprising NRIs and successful

businessmen has led to impressive 30 cars bookings even before the

dealership inauguration today

• World class dealerships built over 28,000 sq. ft. with an investment of INR

30 crore

• The dealership and service center were created within a span of 9 months

• Calicut becomes the 11th dealership as part of its 15 in 15 strategy of

opening 15 new outlets in 2015.

• Widest and most qualitative network reach for any luxury car maker in India

with 78 outlets across 39 cities

Calicut: Mercedes-Benz robust network expansion strategy forays into Calicut as

the German luxury car maker inaugurated a world-class dealership and a state-of-

art service centre. Bridgeway Motors outlets were inaugurated by Eberhard Kern,

Managing Director & CEO, Mercedes-Benz India, Boris Fitz, Vice-President,

Sales & Network Development, Mercedes-Benz India along with Ajmal Abdul

Wahab, Managing Director, Bridgeway Motors.

Page 2: Mercedes Calicut Dealer Launched - Press Release

Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953

Inaugurating the dealership, Eberhard Kern, Managing Director & CEO,

Mercedes-Benz India said “We are extremely pleased to present the valued

customers of Calicut with two state-of-art facilities and strongly establish Mercedes-

Benz in Northern Kerala. Through the showroom and service centre we will be

directly reaching out to our customers with our globally renowned product range,

service offering and enthralling brand experience. This affluent NRI customer base

of Calicut which has experienced luxury abroad, has been instrumental in driving

demand in this region”

He further added “2015 has been a remarkable year for us and we have been

expanding into new as well as established markets pursuing our customer centric

approach, and this world-class luxury dealership in Calicut is a result of this. There

is a burgeoning demand for luxury cars in Calicut and Mercedes-Benz aims to

capitalize on this by offering a superlative product and service range. We are

confident that together with our partners Bridgeway Motors, we will be able to

provide our customers the best luxurious experience that would engage and enthrall

them and keep them excited about the Three Pointed Star.”

Calicut is home to a large number of NRIs and affluent entrepreneurs who have

experienced the best of luxury automobiles abroad and increasingly prefer to use

Mercedes-Benz cars when back in Calicut. This affluent customer base is one of the

key factors driving sales and also is testimony to the fact that Mercedes-Benz is one

of the most preferred brands in Calicut, making it a significant market.

The state-of-art 28,000+ sq. ft. Bridgeway Motors dealership promises to be

Calicut’s ultimate luxury car destination. The dealership has a team of dedicated and

highly trained personnel to ensure on-time and efficient sales and services for the

discerning customers, leading to a delightful ownership experience. The dealership

located near Westhill Post Office, NH 17,Kannur Road, Westhill Calicut-5 gives ease

of access to the customers. The strategic location of Bridgeway Motors Calicut will

Page 3: Mercedes Calicut Dealer Launched - Press Release

Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953

also be crucial in targeting the potential customer base in addition to the new set of

customers for the luxury brand.

Ajmal Abdul Wahab, Bridgeway Motors commented, “This is a momentous

occasion for us as at Bridgeway Motors, as we associate with a global icon like

Mercedes-Benz in Calicut, which is a market with high potential. The foundation of

our partnership is based on the philosophy of ‘Best or Nothing’ which is Mercedes-

Benz’s core brand philosophy. With Bridgeway Motors, we are committed to provide

the best of product and services experience to our discerning customers. There is

an increasing demand for Mercedes-Benz products in Calicut and adjoining markets

and we are delighted to see the customer base for Mercedes-Benz growing here.

We are confident of delighting our customers with an unparalleled luxury purchase

and ownership experience.”

Service Centre:

The state-of-art 36,000 square feet state-of-art service centre and body shop of

Bridgeway Motors is located strategically at Farook College PO, Off Calicut NH

Bypass road at Azhinjillam. The Bridgeway Motors’ service facility has an impressive

28 servicing bays capable of servicing around 6000 cars per year. The service centre

will undertake all service requirement including body and paint jobs. Bridgeway

Motors’ team of 84 dedicated and qualified personnel will be striving to offer the most

satisfying vehicle ownership experience for the valued customers.

Pursuing its innovative ’15 in 15’ network strategy in India, Mercedes-Benz enthralls

South India with five outlets inaugurated in a span of two days, creating a new

benchmark in the network expansion drive in the luxury car segment. With the

establishment of the new outlets at Calicut, Mercedes-Benz India continues to have

the densest network by any luxury car manufacturer in India, spread across 39 cities

and 78 outlets. The company is pursuing a carefully curated network expansion

strategy with the objective of moving close to the customers.

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Page 4: Mercedes Calicut Dealer Launched - Press Release

Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953

Media Contact: Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | [email protected] |+91 9850836477

Reuben George | [email protected] | +91 98239 69057

About Mercedes-Benz India:

Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 129 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. The production facility is among the fastest green-field operations ever to be created and is rated among the topmost CKD plants of Mercedes-Benz, globally. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. The production facility now carries an investment of INR 1000+ crores and has an installed production capacity of 20,000 units annually, largest for any luxury car maker in India.

Mercedes-Benz India product portfolio comprises the locally produced S-Class, E-Class, C-Class sedans and the GLA, GL-Class and the M-Class SUVs. Completely Built imported cars portfolio includes the A-Class, B-Class, CLA, CLS, SLK, E-Class Cabriolet, S-Class Coupé, the S 600 Guard and a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG E 63, AMG SLK 55, AMG S 63 Coupe, AMG GL 63, AMG ML 63, AMG S 63 and the AMG GLA 45.

Continuing its growth momentum into 2015, Mercedes-Benz India announced its philosophy for the year 2015 as the year of ‘Live the Best’, which is based on its brand philosophy of ‘Best or Nothing’. The growth strategy is built on 5 key initiatives with an aim to provide nothing but the ‘BEST’ to its customers, through BEST products, BEST operations, BEST touch points, BEST customer experiences and BEST corporate citizenship. ‘Live The BEST' which is the new driving philosophy for Mercedes-Benz India in 2015, aims to also achieve the objectives of growing a profitable and sustainable business in India and to further extend its customer focused approach.

The company has launched ten products, including some of the most awaited cars like the CLA, the new C 220 CDI, the new B-Class, the new E-Class Cabriolet, the new CLS 250 CDI, the new S600 Guard, the S-Class Coupé, the Mercedes-AMG S 63 Coupé, Mercedes-AMG S 63 sedan and the AMG G 63 ‘Crazy Colour’ Edition. Mercedes-Benz India also inaugurated new dealerships in Chennai, Jamshedpur, Ghaziabad, Mangalore and Raipur along with a new city showroom in Bangalore, Chennai and a service outlet in Trivandrum and Chennai. Mercedes-Benz inaugurated its highly exclusive AMG Performance Centre, in Hyderabad and Pune. There are five such high-end AMG Performance Centre in India, currently. Presently Mercedes-Benz India has 78 outlets across 39 Indian cities including 3 standalone Mercedes-Benz Certified outlets, making it the brand with the densest network presence in the luxury segment, in India.

Mercedes-Benz India registered a stellar 41% year-on-year growth by selling 6659 units in the Jan - June 2015 period. This sales growth also marks the brand’s highest ever Q2 volumes at 3093 units, up by 43%. Mercedes-Benz for the second consecutive year has

Page 5: Mercedes Calicut Dealer Launched - Press Release

Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953

emerged as the ‘most awarded luxury car brand’ in India. The brand has won as many as 34 prestigious automotive awards conferred by different media houses across India, the highest won by any luxury automotive brand in India. In the Economic Times’ Brand Equity ‘Most Exciting Brands’ survey 2015, Mercedes-Benz emerged on top of the ‘Automotive four wheeler’ category and remained the topmost auto brand in the survey that comprised 100 brands in India across categories.

For more details, please visit www.mercedes-benz.co.in