mercedes-benz vans at a glance. edition 2012
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Mercedes-Benz Vans at a Glance.2012 Edition.
Contents.
Management Team of Mercedes-Benz Vans 4Growth Offensive 5Daimler at a Glance 6Financial Figures 8Sales Performance 9Market Position 10Highlights 2010/2011 12Production Sites 18Product Range Mercedes-Benz Vans 22Press Contacts 26Daimler Brand Portfolio 30
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Management Team of Mercedes-Benz Vans.
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Rainer Ruess
Head of Production Mercedes-Benz Vans
Andreas Burkhart
Head of Sales and Marketing Mercedes-Benz Vans
Dr. SaschaPaasche
Head ofDevelopment Mercedes-BenzVans
Volker MornhinwegHead of Mercedes-Benz Vans
Growth Offensive
Intr
oduc
tory
Rem
arks
The Mercedes-Benz Vans division had an outstanding year in 2011. At € 9,179 billion, our revenues were 17 percent higher than in the previ-ous year, while our EBIT totalled € 835 million and our return on sales reached 9.1 percent. Sales of new vehicles rose by 18 percent to a total of 264,193 units. We sold 178,300 vehicles (+14 %) in our key market of Western Europe, while sales of the Sprinter increased by 62 percent in the NAFTA region to 22,300 units. We also sold 13,500 vehicles (+11 %) in China, where we commenced local production of the Vito and Viano vans and the bus version of the Sprinter. Sales in Latin America were up by 9 percent to a total of 13,700 units. All of these figures impres-sively demonstrate that our “Vans goes global” strategy is bearing fruit.
Our entrance into the small van segment in this fiscal year marks the beginning of a new chapter in our vans business. In addition, we are rounding out our product lineup with the Mercedes-Benz Citan urban delivery vehicle. The Citan is taking us into a key segment of the fu-ture, and it marks the launch of the next stage of our growth offensive. The new vehicle was unveiled in Amsterdam in early April, with sales scheduled to commence from the autumn. In Europe, the small van segment has expanded well beyond the niche stage and now totals around 700,000 units per year. We want to successfully participate in this market. We will produce the Mercedes-Benz Citan in cooperation with our partner Renault in Maubeuge, France.
Last year we continued to shape the future of mobility. The Mercedes-Benz BlueEFFICIENCY package and the 400 battery-electric Mercedes-Benz Vito E-CELLs that we produced in 2011 demonstrate that we are committed to promoting drive solutions for the future.
Sincerely,Volker MornhinwegHead of Mercedes-Benz Vans
Martin Schad
Head ofFinance and Controlling
Klaus Gritsch
Head of Procurement Mercedes-Benz Cars and Vans
Dr. Ulrich Leitner
Head of Human Resources Mercedes-Benz Vans
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Dai
mle
r at
a G
lanc
e
Employees (31.12.)2011 2010
Total 271,370 260,100Germany 167,684 164,026United States 20,702 18,295Rest of world 82,984 77,779
By divisionsMercedes-Benz Cars 99,091 96,281Daimler Trucks 77,295 71,706
Mercedes-Benz Vans 14,889 14,557Daimler Buses 17,495 17,134Sales organisation 49,699 48,299Daimler Financial Services 7,065 6,742
Amounts in millions of euros2011 2010
Revenue 106,540 97,761Western Europe 39,387 38,478
thereof Germany 19,753 19,281NAFTA 26,026 23,582
thereof United States 22,222 20,216Asia 22,643 19,659
thereof China 11,093 9,094Other markets 18,484 16,042
By divisionsMercedes-Benz Cars 57,410 53,426Daimler Trucks 28,751 24,024Mercedes-Benz Vans 9,179 7,812Daimler Buses 4,418 4,558Daimler Financial Services 12,080 12,788
Amounts in millions of euros2011 2010
EBIT 8,755 7,274Value added 3,726 2,773Net profit (loss) 6,029 4,674Earnings (loss) per share (in euros) 5.32 4.28Investment in property, plant and equipment 4,158 3,653Research and development expenditure 5,634 4,849
Daimler at a Glance.
Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insur-ance and innovative mobility services.
The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, Daimler continues to shape the future of mobility today: The Group’s focus is on innovative and green tech- nologies as well as on safe and superior automobiles that appeal to and fascinate its customers. For many years now, Daimler has been investing continually in the development of alternative drive systems with the goal of making emission-free driving possible in the long term. So in addition to vehicles with hybrid drive, Daimler now has the broadest range of locally emission-free electric vehicles powered by batteries and fuel cells. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment.
Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities on five continents. Its current brand portfolio includes, in addition to the world’s most valuable premium automotive brand, Mercedes-Benz, the brands smart, Maybach, Freight- liner, Western Star, BharatBenz, Fuso, Setra and Thomas Built Buses. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2011, the Group sold 2,1 million vehicles and employed a workforce of more than 271,000 people; revenue totaled € 106,5 billion and EBIT amounted to € 8,8 billion.
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Mercedes-Benz Vans.Financial Figures.
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Sprinter
Vito
Vario
Viano Mer
cede
s-Be
nz V
ans:
Fi
nanc
ial F
igur
esSa
les
Perf
orm
ance
Sales Performance.
Total224,224
2010
Total264,193
2011
Total256,895
2006
Total287,198
2008
Total289,073
2007
Total165,576
2009
104 ,669
143,695
163,299157,212
184,341
79,058
20,222
5,291
17,149
4,706
76,951
2,934
30,468
2,892
21,760
67,492
55,8772,976
11,668
46,260
Sales of Mercedes-Benz Vans(in units)
184,349
78,288
20,178
4,375
2011 2010
Unit sales
Western Europe264.193
thereof Germany178.335
Eastern Europe77.585
U.S.22.646
Latin Amerika (excluding Mexiko)18.027
China13.35913.514
2011 2010
EBIT 835Revenue 9.179Return on sales 9,1 %Investment in property, plant and equipment 109Research and development expenditure 358
of which capitalized 126ProductionUnit sales
Employees (31.12.)
268.851264.193
14.889
4517.8125,8 %
91267
29
227.975224.224
14.557
Total
Other markets 18.012
224.224156.775
62.19316.40410.482
12.52812.15115.884
+ 18 %+ 14 %+ 25 %+ 38 %+ 72 %+ 9 %
+ 11 %+ 13 %
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Mer
cede
s-Be
nz V
ans:
M
arke
t Pos
ition
Mercedes-Benz Vans Four model series from Mercedes-Benz: Viano (up to 3.05 t) and Vito (up to 3.2 t); Sprinter (3.0 to 5.0 t; the Freightliner and Mercedes-Benz brands in the NAFTA region) and Vario (5.0 to 8.2 t) as a crewbus, panel van, and chassis for various bodies.
Market Position.
Midsized/Large Vans (EU 27 Region)
17.6
15.3
14.4
11.6
14.0
Mercedes-Benz
VW
Ford
Fiat
Renault Group
18.0
30.3
17.4
11.3
Mercedes-Benz
VW
Renault Group
Opel/Vauxhall
Midsized Vans
17.3
24.1
9.6
16.4
11.6
Mercedes-Benz
Ford
Iveco
Fiat
Renault Group
Large Vans
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» March 2011 Support vehicles for the World Drive. Four Sprint-ers and four Vianos accompa-nied the Mercedes-Benz B-Class F-CELL cars on their zero-emis-sion World Drive, which extended across four continents. The tour covered more than 30,000 km and took 125 days to complete. During this unparalleled test and demonstration drive, a Sprinter 519 CDI 4x4 served as a mobile refueling vehicle for the three B-Class fuel cell cars. A Sprinter 319 CDI 4x4 carried all of the spare parts, and two more Sprinters served as maintenance vehicles. Further support was provided by four Mercedes-Benz Vianos with 258 hp/190 kW engines. These vans served as shuttle buses for the accompanying journalists and camera teams.
FleetBoard available for the Mercedes-Benz Sprinter ex works. The FleetBoard telemat-ics system, which could previ-ously only be retrofitted into the Sprinter, has also been available as original equipment ex works since March 2011. FleetBoard enables fleets to substantially re-duce their operating and process costs. Trip analyses have shown that the system can reduce the fuel consumption of each vehicle by an average of 1.5 liters per 100 km. Because vehicles travel up to 500 km per day, the extra cost of buying the system quickly pays off. Additional features in-clude a transport management system and FleetBoard Mapping, a time management service for recording working times, which is useful for payroll accounting.
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Highlights.2011/2012.
Maintenance break during the World Drive F-CELL Tour
FleetBoard helps to make the Sprinter’s profitability transparent
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» April 2011 All-wheel drive for everyone. From April 4 to 15, international automotive journal-ists were able to extensively test Mercedes-Benz Vans’ complete range of all-wheel-drive vehicles in practice in Turin, Italy. The ve-hicle lineup encompassed the el-egant and finely appointed Viano 4Matic, the rugged Vito 4x4, the versatile Sprinter 4x4, and the in-destructible Vario 4x4. These vans and MPVs have several things in common: maximum traction, un-surpassed off-road driving safety, and driving comfort comparable to that of the basic road version with rear-wheel drive. Another thing they have in common is the fact that three of the four model series are equipped with Daimler’s cutting-edge Electronic Traction System (4ETS), which is precisely adapted to the vehicle’s specific application.
Two new Vito models. The Mer-cedes-Benz Vito product range is being expanded to include a new vehicle for commercial passenger transport (Vito Shuttle) and a van for the skilled trades and for ser-vice applications (Vito Crew). The two models boast a new design, great efficiency, and customer-fo-cused functionality. Whereas the Vito Shuttle features outstanding
comfort, spaciousness, and func-tionality, the Vito Crew focuses on profitability, functionality, and versatility.
» May 2011 Reliable over a dis-tance of one million kilometers. The Mercedes-Benz Vito 115 CDI that is operated by a South Afri-can funeral parlor business has clocked up more than 1,000,000 km without needing to be repaired or having its engine and transmis-sion replaced. The enterprise, Let’s Management & Transport Services, now has seven Vitos and one Sprinter in its fleet, and customers appreciate the com-pany’s work and its reliability. The business respectfully transports many deceased persons to other African countries as well, includ-ing Eritrea, Nigeria, Tanzania, and Kenya. Sprinter is the Courier, Express, and Parcel Van of the Year 2011. For the 11th time in all, ETM-Ver-lag Stuttgart has held a competi-tion for selecting the Courier, Ex-press, and Parcel Van of the Year. A panel of 40 professionals from the courier, express, and parcel delivery business evaluated a to-tal of 22 participating vehicles in four categories. In addition, ETM-Verlag presented its first innova-
tion award in the Alternative Drive category. As in the past five years, the Mercedes-Benz Sprinter 313 CDI once again took first place, becoming the Courier, Express, and Parcel Van of the Year 2011. The all-electric Mercedes-Benz Vito E-CELL took first place in the special category for alternative drives.
One-millionth Vito manufac-tured in Vitoria. At the end of May 2011, the one-millionth Vito rolled off the production line at the Mercedes-Benz van plant in Vitoria, Spain. To commemorate this historic event, 40 employees from the plant’s three assembly halls came together to have their picture taken with the facility’s management. Ever since pro-duction of the Vito commenced in September 1995, these 40 employees have worked hard to make the van a success in more than 80 countries around the world. The presentation of the Vito TO in the fall of 1995 also marked the beginning of a new era for the plant in northern Spain. A total of 75,500 units had already been produced by 2000. The next big step was taken in 2003, when the van’s second generation, the rear-wheel-drive Vito NCV2, was introduced.
» June 2011 The Sprinter is once again among the win-ners. Seven wins in the catego-ries for best commercial vehicle and best brand clearly show that Daimler Trucks, Daimler Buses, and Mercedes-Benz Vans remain on the right track. The winners were chosen by more than 7,000 readers of the commercial vehicle magazines Fernfahrer, lastauto omnibus, and trans aktuell, as well as by engineers from DEKRA AG. The Mercedes-Benz Sprinter van was once again among the winning vehicles. The Sprinter, whose name is used to designate its class of vehicle, captured first place in the category “Vans up to 3.5 Tons GVW” for the 15th con-secutive time.
» August 2011 Expansion of the BlueEFFICIENCY package for the Vito and the Viano. Thanks to a new generator management system, some of the vehicle’s kinetic energy is converted into electrical energy and stored in the battery during braking. Since September 2011, BlueEFFICIENCY and the new generator manage-ment system have been available as standard equipment in the Vi-ano, the Vito crewbus, and every Vito that can be registered as a passenger car.
... Sprinter 4x4 in action Vito Shuttle: A comfortable vanA quintet of all-wheel-drive vehicles from Mercedes-Benz Vans ...
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» October 2011 Tuscany Tour of the Mercedes-Benz Viano Marco Polo. Tuscany’s charac-teristic features are undoubt-edly its culture, art, landscapes, wine, and cuisine. The Tuscany Tour 2011 showed that the ideal way to explore this famous Ital-ian region is in a Mercedes-Benz Viano Marco Polo. The sales fig-ures also speak for themselves. New vehicle registrations of RVs rose by 18.1 percent in Germany in the first half of 2011, and Mer-cedes-Benz models posted an in-crease of 24.5 percent.
» December 2011 Safety comes first in the Mercedes-Benz Sprinter. The Sprinter’s safety standards rise even higher at the beginning of 2012, when the enhanced ESP package ADAP-TIVE ESP 9i was introduced as standard equipment. The system improves the vehicle’s braking performance and thus the safety of passengers, cargo, and other road users. The new ESP 9i sys-tem takes the vehicle’s load sta-tus and its center of gravity into account. In addition, it takes corrective action whenever the trailer begins to fishtail, thus helping the driver stabilize the rig as a whole.
Direct contact and assistance in daily life. In December 2011 Mercedes-Benz Vans set up “MYVAN,” the world’s first inter-national social TV platform for di-rect contact with customers. The feature’s main point of contact is the website at www.MYVAN.com, which serves as a service and entertainment platform. The site offers specific assistance in mastering daily challenges with the right transport-oriented solu-tion. The global cooperation with partners and national subsidiar-ies is centrally managed by the Mercedes-Benz Vans division in Stuttgart.
» January 2012 Vito E-CELL suc-cessfully completes one year of field testing. For a whole year, a total of 100 battery-elec-tric Mercedes-Benz Vito E-CELL vans have been proving their worth in customer operations in Berlin and Stuttgart. The world’s first van with an electric drive has been operating in Germany’ capital since the fall of 2010 and in Stuttgart since early 2011. The final reports issued at the end of the funding period were posi-tive, demonstrating that the Vito E-CELL is ideal for use in city driv-ing. A total of 230 Vito E-CELLs
are now being used in several model regions, where they have clocked up more than 650,000 km. In 2011 the plant in Vitoria, Spain, produced a total of 400 units of this vehicle. Mercedes-Benz Vans has been producing a batch of 2,000 units since 2011. The model range will be diversi-fied through the production of additional variants in the future.
» February 2012 Sales and ser-vice network for the Mercedes-Benz Vito E-CELL. Sales and ser-vice partners for the Vito E-CELL can now be found throughout Germany. More than 33 Daimler dealerships and trading partners sell and service the world’s first series-produced van with electric drive.
» February 2012 Citan: the new urban delivery vehicle from Mercedes-Benz. At Mercedes-Benz Vans’ Function & Brand symposium in the Sindelfingen plant on 3 February, the division announced that it would be in-troducing a new urban delivery vehicle: the Citan. The new model rounds out Mercedes-Benz’s range of vans with the brand’s first urban delivery vehicle.
» April 2012 The new Mercedes-Benz Citan celebrates its world premiere. In the run-up to the RAI international commercial vehicles show in Amsterdam (17-21 April), the Citan urban delivery van made its world debut. This latest addition to the Mercedes-Benz van family is the first vehicle to be created as a result of the strate-gic partnership between Daimler and Renault-Nissan. The Citan will celebrate its public debut at the IAA Commercial Vehicles show in Hanover in September. The mar-ket launch is scheduled to take place in autumn 2012. Mercedes-Benz Vans, the market leader for large and mid-sized vans with market share of 18 percent in Western Europe, is aiming to sell more than 400,000 units world-wide by 2015.
Enhanced ESP makes the Sprinter safer Citan: High-performance city drivingMilestone documented Zero-emission city driving
Prod
uctio
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Production Sites.
Vitoria, Spain
Düsseldorf, Ludwigsfelde, Stuttgart, Germany
Charleston (SC), USA
González Catan, Argentina
Fuzhou, China
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Prod
uctio
n Si
tes
DüsseldorfGermany
LudwigsfeldeGermany
StuttgartGermany
Number of employees 6,592 Van body and assembly plant(Sprinter)
Number of employees 2,079 Van body and assembly plant(Sprinter)
Number of employees 1,281
Central operations and development
VitoriaSpain
Charleston, S.C.USA
González CatanArgentina
FuzhouChina
Number of employees 93 Van assembly plant (Sprinter)
Number of employees 1,507
Van body and assembly plant(Sprinter)
Number of employees 1,800
Van body and assembly plant(Vito, Viano, and Sprinter)
Number of employees 3,321 Van body and assembly plant(Vito and Viano)
Prod
uct R
ange
M
erce
des-
Benz
Van
s
Product Range Mercedes-Benz Vans.
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Prod
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ange
M
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des-
Benz
Van
s
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Mercedes-BenzVito
Permissible gross vehicle weight 2.77 to 3.2 tWheelbase lengths 3,200, 3,430 mmVariants Panel van, crewbus, mixed-use vehicleEngines/output Diesel 70, 100, 120, 165 kW Gasoline 190 kW E-CELL 60 kW
Mercedes-BenzSprinter
Mercedes-BenzViano
Permissible gross vehicle weight 2.77 to 3.05 tWheelbase lengths 3,200, 3,430 mmVariants 3 equipment lines Viano Marco PoloEngines/output Diesel 100, 120, 165 kW Gasoline 190 kW
Permissible gross vehicle weight 3.0 to 5.0 tWheelbase lengths 3,250, 3,665, 4,325 mmVariants Crewbus, panel van, flatbed truck, chassis, twin cabinEngines/output Diesel 70, 95, 120, 140 kW Gasoline 115, 190 kW NGT/LGT 115 kW
Mercedes-BenzVario
Permissible gross vehicle weight 6.0 to 8.2 tWheelbase lengths 3,150, 3,700, 4,250, 4,800 mmVariants Chassis, panel van, flatbed truck, dump truck, twin cabinEngines/output Diesel 95, 115, 130 kW
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Uta LeitnerHead of Global Business Communications Commercial Vehicles
Tel. +49 (0) 711-17 4 15 26Fax +49 (0) 711-17 5 20 06e-mail: [email protected]
Julia LöfflerBusiness Communications Commercial Vehicles,Powertrain Plants & Manufacturing Engineering,Gaggenau & Kassel
Tel. +49 (0) 711-17 4 15 52Fax +49 (0) 711-17 5 20 06e-mail: [email protected]
Sebastian MichelBusiness Communications Commercial Vehicles,Mercedes-Benz Vans, Daimler Buses,Düsseldorf, Ludwigsfelde, Mannheim & Neu-Ulm
Tel. +49 (0) 711-17 4 15 60Fax +49 (0) 711-17 5 20 06e-mail: [email protected]
Katja BottBusiness Communications Commercial Vehicles International Business Operations
Tel. +49 (0) 711-17 4 97 84Fax +49 (0) 711-17 5 16 07e-mail: [email protected]
Kathrin SchnurrBusiness Communications Commercial Vehicles,Powertrain Plants & Manufacturing Engineering,Wörth & Mannheim
Tel. +49 (0) 711-17 5 03 26Fax +49 (0) 711-17 5 20 06e-mail: [email protected]
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Mercedes-Benz VansPress Contacts.
Heinz GottwickHead of Global Communications Commercial Vehicles
Tel. +49 (0) 711-17 4 15 25Fax +49 (0) 711-17 5 20 06e-mail: [email protected]
Bernd WeberBusiness Communications Commercial Vehicles,Trucks Europe, Daimler Buses & Mercedes-Benz Vans
Tel. +49 (0) 711-17 4 15 49Fax +49 (0) 711-17 5 20 06e-mail: [email protected]
Jörg HoweHead of Communications Daimler AG
Tel. +49 (0) 711-17 4 13 41Fax +49 (0) 711-17 4 13 69e-mail: [email protected]
Global CommunicationsCommercial Vehicles
Simonette IlliBusiness Communications Commercial Vehicles,International Business OperationsFuso, DTNA & Mercedes-Benz do Brasil
Tel. +49 (0) 711-17 8 33 26Fax +49 (0) 711-17 5 20 06e-mail: [email protected]
Global Business CommunicationsCommercial Vehicles
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Mercedes-Benz VansPress Contacts.
Product Communications Mercedes-Benz Vans & Communications, R&D Commercial Vehicles
International Market Management & Market Relations
Michael GutzeitHead of Product and Business CommunicationsMercedes-Benz Vans,R&D Communications Commercial Vehicles
Tel. +49 (0) 711-17 5 24 10Fax +49 (0) 711-17 5 20 30e-mail: [email protected]
Georg BeuerleInternational Market Management & Market Relations
Tel. +49 (0) 711-17 8 37 96Fax +49 (0) 711-17 19 06 40 82e-mail: [email protected]
Martin AdamCommunications,Commercial Vehicles R&D
Tel. +49 (0) 711-17 5 55 10Fax +49 (0) 711-17 5 20 38e-mail: [email protected]
Beate BeckMarket Relations
Tel. +49 (0) 711-17 4 97 87Fax +49 (0) 711-17 5 16 07e-mail: [email protected]
Albrecht EcklProduct CommunicationsMercedes-Benz Vans
Tel. +49 (0) 711-17 5 21 31Fax +49 (0) 711-17 5 20 38e-mail: [email protected]
Gabriele HellmannMarket Relations
Tel. +49 (0) 711-17 4 97 86Fax +49 (0) 711-17 5 16 07e-mail: [email protected]
Lisa KostTest Vehicles Mercedes-Benz Vans
Tel. +49 (0) 711-17 5 21 61Fax +49 (0) 711-17 5 20 30e-mail: [email protected]
Gerlinde SpiethMarket Relations / Guestmanagement
Tel. +49 (0) 711-17 3 09 49Fax +49 (0) 711-17 9 02 83 61e-mail: [email protected]
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Mercedes-Benz Cars
Daimler Trucks
Mercedes-Benz Vans
Daimler Buses
Daimler Financial Services
Daimler Brand Portfolio.
Daimler AGStuttgart (Germany)www.daimler.com