Press Information

28th February, 2017

Mercedes-Benz redefines the luxury business

sedan segment, introduces the first-ever ‘Made

in India’ Long Wheel Base new E-Class

The all new Long Wheel Base (LWB) Right Hand Drive E-Class

which is ‘Made in India, for India’ is the first India specific

product from Mercedes-Benz

The E-Class sedan is India’s highest selling luxury executive sedan | It comprises

about 34% of the total Mercedes-Benz cars sold in India till date

The long wheelbase version of the new E-Class will be Made in India, for India, the

first new generation car to be locally produced since market launch

Mercedes-Benz’s first India specific car: India is the only country to launch the

RHD version of the ‘longwheelbase’ new E-Class | It took 48 months for the

development of the new E-Class

Astounding Performance: The E 350 d features a 2987 cc V6 diesel engine

that churns out 190 kW (258 hp) and 620 Nm of torque available at as low as

1600 rpm, 0 -100 km/h in 6.6 secs

First time in the E-Class: Air Body Control | Chauffeur Package | 37 degree recliner

rear seats | 9G-TRONIC transmission | Burmester® surround sound system | Parking

Pilot, a wide high-resolution and bright display with a next-generation 12.3-inch

screen as standard | 64 colour ambient lighting

Intelligent service packages: Unsurpassable Cost of Ownership starting at Rs.

64,700 for 2 years | 45 service packages | Unlimited mileage, first in the luxury

car industry

“My Mercedes My Service” program offer customers lower cost of ownership and

lower maintenance cost. It also offers hassle free Online Service appointment

booking for the New E-Class

The Mercedes-Benz E 200 is priced at INR 56.15 lakhs and the E 350 d is

priced at INR 69.47 lakhs (ex-showroom, Mumbai)

Mumbai: India’s largest luxury car manufacturer Mercedes-Benz today, redefined

the luxury executive sedan segment with the launch of the first ever right hand drive

(RHD) long wheelbase (LWB) version of the new E-Class luxury business sedan.

From its launch, this intelligent business sedan will be ‘Made in India, for India’. With

over 13 million units sold globally, the E-Class sedan and Estate are the best-selling

vehicles for Mercedes-Benz. The new E-Class with its high quality appointments is

an illustration of excellent craftsmanship and reflects modern luxury synonymous

with Mercedes-Benz. The new E-Class sedan in its 10th generation, is a

comprehensive luxury business sedan that intelligently blends driving performance

with unmatched luxury and comfort, boasting of the ‘most spacious’ rear cabin in the

segment. The new LWB E-Class was launched by Roland Folger, Managing

Director & CEO, Mercedes-Benz India.

Roland Folger, MD & CEO, Mercedes-Benz India commented, “The new E-Class

with its rich history spanning over 2 decades with around 34,000 units on Indian

roads, remains a very important product in our portfolio, playing a vital role in the

product strategy of Mercedes-Benz India. Majority of our E-Class customers in India

are chauffeur driven, and hence it was a natural decision for us to introduce the long

wheelbase new E-Class in India and create a new benchmark in the luxury executive

segment. India becomes the only country in the world to offer the right hand drive

long wheelbase version of the new E-Class, and it took almost 48 months to develop

this masterpiece from scratch. As a part of offering the ‘Best Customer Experience’

to our customers, we are glad to introduce to them their favourite luxury business

sedan, which will be made in India, for India, from the day of its launch.”

Markus Schaefer, Member of the Divisional Board Mercedes-Benz Cars,

Production and Supply Chain Management elaborated, “With the start of

production of the new long-wheelbase E-Class, we are continuously expanding our

portfolio of ‘Made in India’ products, offering our Indian customers numerous

technical innovations of the most intelligent executive sedan. Building nine different

model derivatives for local demand in top quality, Pune has become one of our most

flexible plants and an absolutely integral part in the global and efficient production

network of Mercedes-Benz Cars. This is a great success story made possible by the

hard work and dedication of both the management and the workforce in Pune.”

Mr. Folger further added, “The new long wheelbase E-Class is truly a ‘Masterpiece

of Intelligence’ with its various path breaking innovations. The new E-Class is

delightful to drive and fulfills the desire for individuals seeking driving performance,

while ensuring it presents the most luxurious rear cabin experience, comprising

unparalleled luxury appointments, for those preferring to be chauffeur driven. What

makes the new E-Class an even more intriguing value proposition for the customer,

is the highly competitive service packages that start at just INR 64,700 and sets an

industry benchmark for lowest cost of ownership in the segment. We are very

confident that the new long wheelbase E-Class will continue the success story of the

business sedan in India.”

Key Product highlights:

Long wheelbase:

The long-wheelbase version of the new E-Class sedan built in India, for India,

introduces numerous technical innovations of the most intelligent luxury executive

sedan, and also offers an even more spacious rear compartment with a first-class

character. It exceeds the E-Class sedan sold in the world where both the wheelbase

(3079 millimetres) and the length (5063 millimetres) are increased by 140

millimetres. The rear compartment of the luxury sedan offers an extra 134

millimetres of legroom for the occupants.

Sublime exterior and design elements:

LED headlamps and tail lamps | Panoramic Sunroof | 17” Light Alloy Wheels

Rear design highlights: Chrome trim | Rear bumper inserts black diffuser-

look finish | Full LED tail lights | Two fixed tailpipe trim elements integrated

into bumper | Illumination Specific to E-Class | Single-piece design | Crystal

look during illumination

Emotive interior highlights:

Ambient lighting: 64 colours and five dimming levels for the desired lighting mood

World first: Touch-sensitive touch controls on the steering wheel

Electric sunblind for rear windows | First: 37 degree recliner rear seats

Unmatched driving dynamics:

Air Body Control – First time for the E-Class in India (E 350 d)

9-G TRONIC: 9-Speed Automatic Transmission

DYNAMIC SELECT Drive (E, C, S, S+, I) - influences the response of the

engine, the ESP® and shift characteristics of transmission

o Suspension (C, S, S+) with Air body control

o Steering (C, S, S+) - In "S" and "S+" a more direct steering ratio noticeably

increases the vehicle's agility

Cutting edge infotainment system:

Burmester® surround sound system with 13 high-performance speakers (E 350

d)

COMAND online as standard

Touchpad: Intuitive operation by finger gesture

World first: Touch-sensitive touch controls on the steering wheel

Firsttime in the E-Class - A high-resolution and bright display with a next-

generation 12.3-inch screen

Smartphone Integration Package compatible with Apple CarPlay™ and Android

Auto

Unparalleled comfort &convenience:

Panoramic sliding sunroof

THERMOTRONIC automatic climate control

Memory package – Front & rear seats (E 350 d)

First time in E-Class: Memory rear seats with comfort headrest

Benchmarking safety and assistance systems

ESP®

LED High Performance Headlamps

PRE-SAFE®

First Time: Parking Pilot with Active Parking Assist PARKTRONIC and visual

aids (360° camera for E 350 d)

Adaptive brake lights

Dual front airbags, Front side airbags, Curtain airbags, knee bag for driver (7

overall)

Technical specifications:

New E-Class specs E 350 d E 200

Arrangement/no. of cylinders V6 In-line/4

Number of valves per cylinder 4 4

Total displacement (cc) 2987 1991

Power kW(hp) @ rpm 190 (258) @ 3400 135 (184) @ 5500

Torque (Nm @ rpm) 620 @ 1600-2400 300 @ 1200-4000

Acceleration (km/h) (s) 6.6 8.5

Top speed (Km/h) 250 240

Lowest Cost of ownership in the luxury car segment:

According to the Indian Blue Book’s Residual Value Analysis of Luxury Car Segment

Report 2016, Mercedes-Benz has the lowest average maintenance cost amongst its

peers. The new long wheelbase E-Class comes with affordable and convenient service

packages that drives tremendous value proposition for the customers. Based on the

consumers’ needs and preferences, service packages of various age & mileages have

been introduced for the new long wheelbase E-Class. The standard packages start at

Rs.64,700 for the petrol variant and Rs. 94,400 for the diesel variant for two years. These

new standard packages are offered with unlimited mileage (a first in the luxury car

segment) covering maintenance related jobs. These customer focused packages

offering various options and flexibility, can last up to 10 years from the date of sale, for a

hassle free ownership experience. The low maintenance costs of the new long

wheelbase E-class significantly reduces the total cost of ownership and sets a new

benchmark in the luxury car segment in India.

Local production of the new long wheelbase E-Class:

Each stage of production of the new long wheelbase E-Class at Mercedes-Benz India’s

world-class manufacturing facility in Pune reflects the stringent quality standards of

Mercedes-Benz, as applicable to the entire value chain. A contributory factor to this is the

ongoing transfer of knowledge between the competence centre for luxury-class cars in

Sindelfingen, Germany, and the colleagues in Mercedes-Benz India. During the initial

phase, the start of production is being assisted by members of staff from Sindelfingen.

The increasing trend towards customised vehicle manufacturing is demonstrated in the

assembly of the new long wheelbase E-Class. Numerous equipment variants as well as

safety and assistance systems mean that every vehicle running off the production line in

India, is unique.

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About Mercedes-Benz India:

For more details, please visit www.mercedes-benz.co.in

Media Contact: Mercedes-Benz India Pvt. Ltd:

Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com | 02135673000

Reuben George | reuben.george@daimler.com | 02135673000

About Mercedes-Benz India:

Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and

boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally.

Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in

Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new

expanded production facility located in the same premises. The production facility now carries an

investment of INR 1000+ crores and has the largest installed production capacity for any luxury car

maker in India.

Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-

Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. The CKD

GLC was the 9th product added to Mercedes-Benz’s local production portfolio. Completely Built

imported cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, S-Class Coupé, C-

Class Cabriolet, S-Class Cabriolet and the S 600 Guard a range of other Guard vehicles etc. The

product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of

other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG S 63 Coupe, AMG

S 63 Sedan, AMG GLA 45, AMG GLE 43 Coupe, AMG GT S sports car, AMG SLC 43 and AMG C

43.

The long wheel base version of the new E-Class is Made in India, for India, the first new generation

car to be locally produced since market launch. India is the first country to get an RHD version of the

LWB E-Class in the world.

Mercedes-Benz India registered annual sale of 13,231 units in the January–December 2016 period

facing multiple market challenges. In 2017, ‘One Team, One Goal’ will be Mercedes-Benz’s

philosophy, towards achieving best customer experience. The company will have fascinating product

introductions, innovative luxury retail experience, value driven finance programmes and innovative

after-sales service experiences. With ‘One Team, One Goal’ philosophy, Mercedes-Benz India will

continue the ‘winning’ momentum it has created for itself in the diverse Indian market.