MERCEDES, AUDI, BMW

Made by Alina Boyko

Foundation Business, group C

Content: Front slide

Content Key point of each brand Date create Founders in company 1(Mercedes) Founder in company 2(Audi) Founder in company 3(BMW) Beginning in company 1(Mercedes) Beginning in company 2(Audi) Beginning in company 3(BMW) Prices References

Key point of each brand:

Mercedes – comfort BMW – sportiness Audi – design

Date create:

1909 19161886

Founders: Karl Benz, Gottlieb Daimler, Wilhelm Maybach

(November 25, 1844-

April 4, 1929) (aged 84)

(March 17, 1834- March 6, 1900) (aged 65)

(9 February 1846- 29 December 1929) (aged 83)

Founder: August Horch

(12 OCTOBER 1868 WINNINGEN – 3 FEBRUARY 1951 BAVARIA)

(aged 82)

Founder: Karl Friedrich Rapp

( 24 September 1882- 26 May 1962)

(aged 80)

Beginning: first petrol-powered car Adolf Hitler one of the best known established automotive brands in the world

http://www.youtube.com/watch?v=30a2dpHS_TU

Karl Benz's

Daimler-Benz

Gottlieb Daimler's

Beginning:

1899 - The Horch company is established

the world's first car with front-wheel drive in 1931

http://www.youtube.com/watch?v=gwsBUElmt9g

Audi

(sports cars)

Horch

(large and richly decorated cars)

Wanderer

(middle segment of

luxury)

DKW

(motorcycles)

Auto Union AG(1932)

Beginning:

«The Ultimate Driving Machine» and «Sheer Driving Pleasure»

Main competitor – Audi

http://www.youtube.com/watch?v=-x36kGh7eUA

Prices:

2012 BMW 7 Series £55,570

2012 Mercedes-Benz GLK-Class

£23,652

2013 Audi Q5 £23,665

average wage- £28,941

Thank you for your attention!

References: Slide 3:

http://images.google.co.uk/imgres?q=BMW&hl=en&sa=X&biw=1280&bih=841&tbs=islt:70mp,isz:l,imgo:1&tbm=isch&tbnid=ZYmEu2n-2DNR_M:&imgrefurl=http://bmwbrand.com/general/bmw-results-of-last-year-compared-to-others.html&docid=E9pJk2NsJMsc7M&imgurl=http://bmwbrand.com/wp-content/uploads/2013/02/Image-of-the-BMW-M3-new-car.jpg&w=1500&h=1000&ei=CY0sUZfOJ5C6hAf20YHIBQ&zoom=1&iact=hc&vpx=610&vpy=502&dur=828&hovh=183&hovw=275&tx=135&ty=99&sig=111579293576538543091&page=1&tbnh=141&tbnw=189&start=0&ndsp=23&ved=1t:429,r:14,s:0,i:188

http://images.google.co.uk/imgres?q=audi&hl=en&biw=1280&bih=841&tbs=imgo:1,isz:lt,islt:8mp&tbm=isch&tbnid=FtEnQClLY756ZM:&imgrefurl=http://en.wikipedia.org/wiki/File:Audi_R8_GT_(white).jpg&docid=kEZuDCIsVa2IyM&imgurl=http://upload.wikimedia.org/wikipedia/commons/7/7e/Audi_R8_GT_(white).jpg&w=4256&h=2832&ei=lJAsUab3GMPBhAecvYHAAw&zoom=1&iact=hc&vpx=392&vpy=355&dur=500&hovh=183&hovw=275&tx=156&ty=113&sig=111579293576538543091&page=1&tbnh=138&tbnw=202&start=0&ndsp=24&ved=1t:429,r:8,s:0,i:183

http://www.google.co.uk/imgres?q=Mercedes&um=1&hl=en&sa=X&biw=1280&bih=841&tbs=isz:l&tbm=isch&tbnid=qh-RlmHZe6og-M:&imgrefurl=http://www.eqatar.com/product_details/en/1/57/Kingston&docid=BKvl0gKaTcevJM&imgurl=http://www.eqatar.com/uploads/buy_sell/20130124060123.jpg&w=1600&h=1060&ei=Dx4vUfTvJomN0wWTx4DYAQ&zoom=1&iact=hc&vpx=958&vpy=203&dur=2891&hovh=183&hovw=276&tx=113&ty=72&sig=109534911016876537449&page=1&tbnh=144&tbnw=190&start=0&ndsp=21&ved=1t:429,r:5,s:0,i:162

Slide 4:http://www.free-hdwallpapers.com/wallpapers/cars/110509.jpg http://images.google.co.uk/imgres?q=BMW+logo&hl=en&sa=X&biw=1280&bih=841&tbs=imgo:1,isz:lt,islt:8mp&tbm=isch&tbnid=VmxN3sFTbuq1C

M:&imgrefurl=http://www.adeko-conference.kr/Joint_Conference_2011_Kor/supporters.asp&docid=ScVGCUdmf2A2yM&imgurl=http://www.adeko-conference.kr/Joint_Conference_2011/pics/BMW3.jpg&w=3897&h=3897&ei=9Y0sUZvrLtK0hAeam4DgBA&zoom=1&iact=rc&dur=140&sig=111579293576538543091&page=1&tbnh=145&tbnw=145&start=0&ndsp=26&ved=1t:429,r:11,s:0,i:179&tx=43&ty=71

http://images.google.co.uk/imgres?q=Mercedes+logo&hl=en&biw=1280&bih=841&tbs=imgo:1,isz:lt,islt:8mp&tbm=isch&tbnid=Vsujq_3tQq5LIM:&imgrefurl=http://www.thirdage.com/news-photo/the-logo-for-mercedes-benz-on-display-at-the-chica/59049&docid=YHKa4aXf_iWgaM&imgurl=http://cast.thirdage.com/files/originals/the-logo-for-mercedes-benz-on-display-at-chicago-auto-show-49.jpg&w=3000&h=2729&ei=3ZIsUajLDtOxhAe9woCACw&zoom=1&iact=rc&sig=111579293576538543091&page=1&tbnh=138&tbnw=161&start=0&ndsp=24&ved=1t:429,r:0,s:0,i:133&tx=92&ty=59

http://en.wikipedia.org/wiki/Audi http://en.wikipedia.org/wiki/BMW http://en.wikipedia.org/wiki/Mercedes-Benz Slide 5:http://www.mad4wheels.com/models/2012_Mercedes-Benz_SL_(_R231_)_63_AMG/detail_image.asp?id_pic=336383 http://images.google.co.uk/imgres?q=Mercedes+logo&hl=en&biw=1280&bih=841&tbs=imgo:1,isz:lt,islt:8mp&tbm=isch&tbnid=Vsujq_3tQq5LIM:&i

mgrefurl=http://www.thirdage.com/news-photo/the-logo-for-mercedes-benz-on-display-at-the-chica/59049&docid=YHKa4aXf_iWgaM&imgurl=http://cast.thirdage.com/files/originals/the-logo-for-mercedes-benz-on-display-at-chicago-auto-show-49.jpg&w=3000&h=2729&ei=3ZIsUajLDtOxhAe9woCACw&zoom=1&iact=rc&sig=111579293576538543091&page=1&tbnh=138&tbnw=161&start=0&ndsp=24&ved=1t:429,r:0,s:0,i:133&tx=92&ty=59

http://en.wikipedia.org/wiki/Karl_Benz http://en.wikipedia.org/wiki/Gottlieb_Daimler http://en.wikipedia.org/wiki/Wilhelm_Maybach

References: Slide 6: http://en.wikipedia.org/wiki/August_Horch http://images.google.co.uk/imgres?q=audi+tt&hl=en&biw=1280&bih=841&tbs=imgo:1,isz:lt,islt:8mp&tbm=isch&tbnid=PTaDVmZ1pFB9RM:&imgrefur

l=http://blog.caranddriver.com/just-57725-will-buy-you-an-insane-360-hp-2012-audi-tt-rs/&docid=DtTWQ8d6VV9LsM&imgurl=http://blog.caranddriver.com/wp-content/uploads/2011/07/Audi-TT-RS.jpg&w=3508&h=2480&ei=OZIsUdXXHcKEhQfQhICoBA&zoom=1&iact=hc&vpx=164&vpy=349&dur=828&hovh=189&hovw=267&tx=159&ty=92&sig=111579293576538543091&page=1&tbnh=140&tbnw=195&start=0&ndsp=24&ved=1t:429,r:7,s:0,i:167

http://www.free-hdwallpapers.com/wallpapers/cars/110509.jpg Slide 7: http

://images.google.co.uk/imgres?q=BMW&hl=en&sa=X&biw=1280&bih=841&tbs=islt:70mp,isz:l,imgo:1&tbm=isch&tbnid=9_Ggoz-dBH9tsM:&imgrefurl=http://carscoop.blogspot.com/2012/08/first-official-photo-teaser-of-new-bmw.html&docid=rJBUVhE_AenpEM&imgurl=http://4.bp.blogspot.com/-qIpIIBuZ72U/UCwxFUJ4jQI/AAAAAAAImJw/j1ftD1KscwM/s1600/BMW-Z4-Zagato-Coupe-34%2525255B4%2525255D.jpg&w=1600&h=1067&ei=CY0sUZfOJ5C6hAf20YHIBQ&zoom=1&iact=rc&dur=266&sig=111579293576538543091&page=1&tbnh=142&tbnw=203&start=0&ndsp=23&ved=1t:429,r:5,s:0,i:161&tx=64&ty=48

http://images.google.co.uk/imgres?q=BMW+logo&hl=en&sa=X&biw=1280&bih=841&tbs=imgo:1,isz:lt,islt:8mp&tbm=isch&tbnid=VmxN3sFTbuq1CM:&imgrefurl=http://www.adeko-conference.kr/Joint_Conference_2011_Kor/supporters.asp&docid=ScVGCUdmf2A2yM&imgurl=http://www.adeko-conference.kr/Joint_Conference_2011/pics/BMW3.jpg&w=3897&h=3897&ei=9Y0sUZvrLtK0hAeam4DgBA&zoom=1&iact=rc&dur=140&sig=111579293576538543091&page=1&tbnh=145&tbnw=145&start=0&ndsp=26&ved=1t:429,r:11,s:0,i:179&tx=43&ty=71

http://en.wikipedia.org/wiki/Karl_Rapp

Slide 8: http://images.google.co.uk/imgres?q=Mercedes+logo&hl=en&biw=1280&bih=841&tbs=imgo:1,isz:lt,islt:8mp&tbm=isch&tbnid=Vsujq_3tQq5LIM:&imgrefurl=http://www.thirdage.com/news-photo/the-logo-for-mercedes-benz-on-display-at-the-chica/59049&docid=YHKa4aXf_iWgaM&imgurl=http://cast.thirdage.com/files/originals/the-logo-for-mercedes-benz-on-display-at-chicago-auto-show-49.jpg&w=3000&h=2729&ei=3ZIsUajLDtOxhAe9woCACw&zoom=1&iact=rc&sig=111579293576538543091&page=1&tbnh=138&tbnw=161&start=0&ndsp=24&ved=1t:429,r:0,s:0,i:133&tx=92&ty=59

http://www.luuux.com/design/mercedes-benz-logo-evolution http://en.wikipedia.org/wiki/Mercedes-Benz

Slide 9: http://www.free-hdwallpapers.com/wallpapers/cars/110509.jpg http://www.cartype.com/pics/3210/full/horch_logo_1899.jpg

References: Slide 10:

http://images.google.co.uk/imgres?q=BMW+logo&hl=en&sa=X&biw=1280&bih=841&tbs=imgo:1,isz:lt,islt:8mp&tbm=isch&tbnid=VmxN3sFTbuq1CM:&imgrefurl=http://www.adeko-conference.kr/Joint_Conference_2011_Kor/supporters.asp&docid=ScVGCUdmf2A2yM&imgurl=http://www.adeko-conference.kr/Joint_Conference_2011/pics/BMW3.jpg&w=3897&h=3897&ei=9Y0sUZvrLtK0hAeam4DgBA&zoom=1&iact=rc&dur=140&sig=111579293576538543091&page=1&tbnh=145&tbnw=145&start=0&ndsp=26&ved=1t:429,r:11,s:0,i:179&tx=43&ty=71

http://en.wikipedia.org/wiki/BMW http://www.aftermarketleads.com/wp-content/uploads/2011/06/4e8ae4daW-315-DIXI.jpeg Slide 11: http://www.carwallpapers.ru/wp/bmw/7/2012-m-sports-package/BMW-7-series-M-Sports-Package-2012-1920x1080-001.jpg http://autos.yahoo.com/bmw/7-series/2012/750i-sedan/cost.html http://autos.yahoo.com/audi/q5/2013/2-0t-premium-quattro-tiptronic/cost.html http://www.netcarshow.com/audi/2013-q5/800x600/wallpaper_06.htm http://mercedesbenzblogphotodb.files.wordpress.com/2012/03/the-brand-new-mercedes-benz-glk-class-2012-official.jpg